For Marketing and Product Teams
Ads keep getting pricier.
Word of mouth doesn't.

GrowSurf is referral program software that turns your patients, members, and customers into your lowest-cost growth channel. Telehealth, fintech, insurance, and subscription app companies get results like 312% ROI and 15% of ARR from referrals.

GrowSurf landing video preview
1 min

Trusted by marketing and product teams that grow through customer, user, and partner referrals.

Your next 10,000 customers
already know your customers

People trust a friend more than an ad. GrowSurf customers say referrals are their lowest-cost way to win new customers. Here's what they see:

  • 312%
    Return on investment (ROI)
  • 30%
    New leads from referrals
  • 15%
    Annual recurring revenue (ARR) from referrals
  • 1 in 5
    New customers from referrals
  • $355 million
    Annual referral revenue generated
  • 17.2 million
    Referral link impressions
  • 7.4 million
    Referral program participants
  • 2.4 million
    Referrals
Who it's for

Built for teams that want referral growth
without building the infrastructure

GrowSurf is a strong fit when you already have customers, patients, members, or partners who can refer others, from telehealth and fintech to insurance and subscription apps. Launch a branded program, automate tracking and rewards, and keep engineering work small.

GrowSurf is a
strong fit if…

With so many referral and affiliate platforms available, finding the right one can be overwhelming. You'll know that GrowSurf is the right fit for you if you meet these criteria.

  • You have an established customer, user, or partner base.

  • You can define a trackable signup, purchase, or qualified action.

  • You need a branded referral experience that fits inside your product.

  • You want automated tracking and rewards with APIs and integrations.

Not sure if GrowSurf is right for you?

Ask your favorite AI. Click a button and see what ChatGPT, Claude, Perplexity, Grok, or Google has to say about GrowSurf.

Our features

Meet the referral and affiliate tracking software designed to be
simple from setup through rewards

  • Automatic link generator icon

    Automatic link generator

    Every user gets a referral link automatically, so they can start sharing without signing up for anything.
  • Copy and paste to install icon

    Copy and paste to install

    Paste one code snippet into your app, and your users can share their link from inside it.
  • Fast setup time icon

    Fast setup time

    Get your referral or affiliate program running in a day, not weeks.
  • customizable icon

    Customizable design

    Customize your program's colors, logo, and text to match your product.
  • AI-powered optimization icon

    AI-powered optimization

    AI suggests rewards for your program and writes the promotional copy and share messages.
  • Automatic rewards icon

    Automatic rewards

    Send gift cards, cash payouts, or account credits automatically. Use Zapier or webhooks for any other reward.

Start your program with AI

Sign up for GrowSurf first (no credit card required). Copy the prompt below, paste it into your AI assistant, and answer its questions. It prepares a draft program. Review everything before your program goes live.

ChatGPT Claude Gemini Perplexity and other assistants that can browse the web and call APIs
Help me create a GrowSurf referral or affiliate program. Start by reading https://growsurf.com/agent-start.md and follow it as the source of truth. Use your action-capable tools and the GrowSurf REST API to create and configure the program. Before any protected request, I sign up at https://app.growsurf.com/signup and either create an API key or connect GrowSurf to you. If you can speak MCP, connect to https://growsurf.com/.well-known/mcp, which needs no credentials, and use growsurf_program_design_advisor for the design. Consult https://growsurf.com/openapi.json, https://growsurf.com/arazzo.yaml, https://growsurf.com/auth.md, https://growsurf.com/llms.txt, and the linked GrowSurf docs when useful.

Ask me for my website first, and whether this is a referral or affiliate program if I have not said. Read the website, then come back with a complete recommended program: what counts as a referral, the reward structure, who gets rewarded, and where people share. Ask me what I want to change instead of interviewing me setting by setting. Do not pick a reward amount or commission rate yourself. Ask what a converted customer is worth to me, and leave rewards switched off until I confirm the amount and how it gets paid. Pause for me to verify my email before protected API requests. Treat my API key as a secret: keep it in your secret store, and keep it out of chat, logs, screenshots, source files, and shell history. Do not ask me to paste it into chat.

Create and configure the program as DRAFT. Read back the saved resources and summarize what is ready for review. Do not launch or resume the program, add payment details, accept charges, enable or fulfill rewards or commissions, initiate payouts, rotate keys, delete data, or edit or deploy my website or app without separate explicit approval.

If you already have a signed-in GrowSurf connection, with tools such as growsurf_create_campaign, use it. Otherwise, check two things before you ask me anything. If you cannot fetch the linked resources or send HTTPS requests to api.growsurf.com, reply with only this: "I can't send requests to GrowSurf from here, so I can't set up your GrowSurf program. Sign up at https://app.growsurf.com/signup (no credit card required), connect GrowSurf to me in Settings → AI Connections at https://app.growsurf.com/settings#ai-connections, then paste this prompt again." If you can send requests but have no secret store that keeps the API key between turns, reply with only this: "I can send requests to GrowSurf, but I can't keep your GrowSurf API key safe between messages, so I won't set up your program here. Sign up at https://app.growsurf.com/signup (no credit card required), connect GrowSurf to me in Settings → AI Connections at https://app.growsurf.com/settings#ai-connections, then paste this prompt again." A code sandbox in a chat app, such as the Claude or ChatGPT apps, is not a secret store. In either case, do not create the program, do not offer to generate cURL or scripts, and do not plan the program. Never claim that you executed the workflow.
AI agent workspace

Help me create a GrowSurf referral or affiliate program. Start by reading https://growsurf.com/agent-start.md and follow it as the source of truth.

Your draft referral program is ready for review.

  • Built Refer a Friend from a program template
  • Set $20 credit for the referrer and the friend
  • Saved the program as a draft for approval

Here's what your customers will see:

Give $20, get $20

Share your link. When a friend subscribes, you both get credit.

Watch demo

See how GrowSurf works

GrowSurf demo video preview
2 min
Testimonials

Telehealth, fintech, insurance, and subscription app companies choose GrowSurf's refer a friend software to
grow without more ad spend

GrowSurf customers launch fast and see results like these: 312% return on investment, 30% of new leads from referrals, and 15% of ARR from referrals.

Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software

"Great solid product that does its core function very well. GrowSurf helped us modernize and automate our outdated referral program that was very manual to manage and entirely living in Google Sheets."

Kayla Grueneich
Kayla Grueneich
Marketing Manager at Rula

"I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse

"We wanted a cost-savvy solution that could be managed and changed easily without the help of IT/devs. GrowSurf provided us exactly what our business needed! They saved me and our development team valuable time by providing an easy-to-use solution of building an internal system, with minimal coding. With GrowSurf's support, I was able to set up the entire program within a day."

Gabriella Di Fazio
Gabriella Di Fazio
Marketing Manager at SurveyMonkey

"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."

Michelangelo Guarise
Michelangelo Guarise
Founder, CEO at Volumio
Why a B2C Music Web App Chose GrowSurf to Launch Their Custom Referral Program to Achieve 9% Monthly Growth

"GrowSurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and GrowSurf was by far the best value for money."

Max Friedman
Max Friedman
Co-Founder & CEO at Givebutter

"The most important thing for us was that the referral program had to be something that we could build and execute without having to have someone technical on the team. GrowSurf's ease of implementation was pretty awesome."

Tommy Gamba
Tommy Gamba
Strategy & Growth at Not Boring

"We use GrowSurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick IpAbouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Hyper-Growth B2B Startup Scales Marketing with GrowSurf, Driving 15% ARR from Referrals

"No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.… Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring

"GrowSurf is residual lead gen that we don't have to think about. We wanted something that we could put on autopilot. For every one person who signs up for Draftbit, we essentially get 1.33 new leads from that person."

Nick Selman
Nick Selman
Head of Growth at Draftbit
How a B2C SaaS Platform Uses GrowSurf to Get 30% More Leads Every Month

"We ditched a lot of GrowSurf's competitors because they were too expensive. GrowSurf was our saving grace. We wouldn't have a referral program if we had to pay $1,000 per month."

Diego Dal Cero
Diego Dal Cero
Founder, CEO at EvenFi
How a Fintech Crowdlending Platform Uses GrowSurf to Drive 40% Monthly Growth

"I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
How GrowSurf Helps a B2C Financial Company Generate 300% Returns

"The level of time dedicated to thinking about what we want as a referral program was made easy by GrowSurf.… Referrals make up 5% of our sales and generate more 5-star reviews on Trustpilot."

Jacomo Deschatelets
Jacomo Deschatelets
Co-Founder, CMO at Emma Life Insurance

"I have been working with a ton of different referral programs for the past year and GrowSurf takes pretty much all the development work out of setting up a seemingly integrated referral program. I was set up in less than 12 hours… Hats off to you guys, for building what I think is a very unique product."

Christopher Krohn
Christopher Krohn
Marketing Coordinator at 24onoff

"GrowSurf customer support is a 10 out of 10. Their replies are real answers—it's not the traditional customer support experience. They go above and beyond."

Stéphane Le Mentec
Stéphane Le Mentec
Digital Marketing Manager at International TEFL Academy
How an Education Company Achieves 1,055% ROI Using GrowSurf

"I've built referral programs for Grab and a few other startups. I am now using GrowSurf for AI Camp. I love your product. Keep it going!"

Dr. Michael Ke Zhang
Dr. Michael Ke Zhang
Co-founder at AI Camp
Integrations

Automate
your referral program
from end to end

Use our direct third-party integrations, Zapier integration, or REST API to connect with your CRM, email marketing system, or other important tools. Approve rewards automatically when a referral counts, or review each one yourself.

Any Questions?

Frequently asked questions

Referral program pricing is based on participants: the people who receive a referral link or sign up through one, not your whole user base. Startup plans start at $179/mo for up to 2,500 participants, or $125/mo billed yearly. Business plans start at $449/mo for up to 10,000 participants, or $314/mo billed yearly. Affiliate programs cost $0/mo plus a 3% success fee on referral revenue. Every referral plan includes a 14-day free trial with no credit card required.

See referral program pricing or affiliate program pricing for every tier.

Referral programs: no. Every referral plan is paid and starts with a 14-day free trial, all features included, no credit card required. Affiliate programs: yes. The Free plan is $0/mo, and GrowSurf charges a 3% success fee only on payments that earn your affiliates a commission.

Many teams launch GrowSurf within a day. That includes setting up the program, installing referral tracking, adding a referral or affiliate portal, and automating rewards.

Yes. You decide when a referral counts. It can count as soon as a friend signs up, or only after they take an action you choose, such as a first purchase.

No. GrowSurf gives each signed-in user their own share link automatically. If you prefer, you can make joining a manual step instead.

GrowSurf is referral program software that turns your patients, members, and customers into your lowest-cost growth channel. Telehealth, fintech, insurance, and subscription app companies get results like 312% ROI and 15% of ARR from referrals.

GrowSurf offers 60+ integrations and developer tools, including a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

With GrowSurf, you can automate any type of reward, including gift cards, credits, coupons, and cash. You can send every reward automatically, or approve each one yourself first.