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Posts by Grant Robertson-Adams

43 articles

How to Use the Principle of Unity in Community Marketing

The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:

Posted by Grant Robertson-Adams | Sep 19, 2024

Marketing Incentives Explained: Examples and Why They Work

Building marketing incentives into your campaigns will increase engagement, efficiency and ROI. Learn the main types of incentives and how they work.

Posted by Grant Robertson-Adams | Sep 19, 2024

The Top 7 Soft and Hard Skills for B2B Sales Success

In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:

Posted by Grant Robertson-Adams | Sep 19, 2024

Using the Liking Principle in Marketing (Examples and More!)

The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.

Posted by Grant Robertson-Adams | Sep 19, 2024

10 Insurance Marketing Ideas for Getting More Qualified Leads

Generating leads for insurance companies isn't a straightforward process. Thankfully there are a number of insurance marketing ideas to help you gather leads:

Posted by Grant Robertson-Adams | Sep 19, 2024

Referral Links Explained: Definition, Benefits and More

Everything you need to know about referral links and how to integrate them into your referral program. The explanation, definition, benefits and more

Posted by Grant Robertson-Adams | Jul 18, 2024

10 Types of Marketing Software: Recommendations and Benefits

Marketing software tools are essential to any business that is serious about sustainable, reliable growth. Explore the 10 types and our favorite picks.

Posted by Grant Robertson-Adams | Jun 26, 2024

8 Trends in Education Marketing to Consider in 2024

The new year is rapidly approaching and with it new strategies, these are the 8 trends in education marketing to consider in 2022 to stay on top:

Posted by Grant Robertson-Adams | Jun 17, 2024

10 Proven Strategies for Increasing Customer Loyalty

Increasing customer loyalty leads to retained customers, more revenue and increased brand value. Building on customer loyalty makes a big difference to growth.

Posted by Grant Robertson-Adams | Jun 5, 2024