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Posts by Kevin Yun

36 articles

8 Tried-and-Tested B2C Marketing Techniques For Measuring Brand Awareness

Are you wondering how you can measure brand awareness at your company? We explore eight tested and tried B2C marketing techniques you can use to measure your brand awareness.

Posted by Kevin Yun | Jul 11, 2024

Growth Marketing: What It Is and How to Use It to Transform Your SaaS Business

Looking for an effective strategy for growing your SaaS business? Learn the top benefits of growth marketing and how to use it to transform your SaaS business.

Posted by Kevin Yun | Jun 28, 2024

15 Proven Strategies to Attract More Customers to Your Business

In this article, we'll explore 15 proven strategies that will help you attract more customers, regardless of your industry, business size, or marketing budget.

Posted by Kevin Yun | Jun 17, 2024

The Definitive Guide to Earned Media: What It Is and How to Get It

Unlike its paid and owned counterparts, earned media is the organic, third-party endorsement that money can't buy – it's the ultimate stamp of credibility in the eyes of consumers.

Posted by Kevin Yun | Apr 15, 2024

The Definitive Guide to Multichannel Marketing

Multichannel marketing refers to the practice of using a combination of direct and indirect communication channels to interact with customers and enable them to take action, such as making a purchase, through their preferred channel.

Posted by Kevin Yun | Apr 4, 2024

Build vs Buy: Your Referral Program

If you're thinking about launching a refer-a-friend program for your internet business, you may be asking yourself whether it's better to build it in-house, or if it's worth the costs in going with a referral program software.

Posted by Kevin Yun | Mar 11, 2024

9 Compelling Referral Marketing Statistics You Need To Know

Word-of-mouth marketing reigns supreme when it comes to growth and increasing sales. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations everyday in the United States.

Posted by Kevin Yun | Mar 11, 2024

Setting the Right Marketing Goals

Marketers face lofty expectations. Yet with the right goals in place, marketers are well-equipped to achieve the optimal results.

Posted by Kevin Yun | Oct 24, 2023

How to Conduct Qualitative Customer Research to Optimize Your SaaS Landing Page

Find out how to perform qualitative customer research to optimize your SaaS landing page.

Posted by Kevin Yun | Aug 9, 2023