Word-of-mouth marketing reigns supreme when it comes to growth and increasing sales. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations everyday in the United States.
If you're thinking about launching a refer-a-friend program for your internet business, you may be asking yourself whether it's better to build it in-house, or if it's worth the costs in going with a referral program software.
Once you've launched your referral program, it is not enough to sit back and wait for referrals to come in. Getting the message out to your users is critical to successful referral marketing. Learn how to spread the word with these 10 crucial tips.
Meet Eric Martin. He was the #1 winner of the Jet.com referral contest with 8,000 referrals (worth an estimated $10 to $20 million at time of the $3.3 billion acquisition of Jet.com by Wal-Mart). He was the #1 winner of Nvstr.com with 11k referrals.
The secret to Airbnb's growth is referral marketing. In this blog, we explore 3 key lessons from the Airbnb referral program you can apply to your own campaigns
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing