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Tips Deep Dive

Bench Accounting's B2B Referral Program Breakdown: How a Purpose-Driven Brand Drives Referrals

We break down exactly how Bench Accounting’s B2B referral program encourages sharing using a purpose-driven approach—from how they communicate their value proposition and the incentives they offer customers, to the CTA placements on their website and the language used in their emails.

Posted by Lars Arboleda | February 22, 2021
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Tips Referral Marketing

4 Powerful Ways to Optimize Your Referral Program

While referral programs are an effective way to promote your products and services, they’re not always easy to optimize. Here are 4 powerful ways to optimize your referral program.

Posted by Lars Arboleda | January 8, 2021
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Startups Referral Marketing

What Is a Viral Loop and How Does It Work?

A viral loop is a mechanism you put in place that helps your existing users spread the word about your company/product. Learn about how viral loops work, how you can kickstart them into motion, and what exponential viral growth results to expect.

Posted by Lars Arboleda | October 29, 2020