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38 articles

Anthropic's Claude Referral Program: The Guest Pass That Turns Power Users Into a Sales Team

Anthropic only lets its paying power users hand out Claude invites, and what they give away is a full free week of the product. Here is why that design is so effective.

Posted by Kevin Yun | Jul 1, 2026

OpenAI's Codex Referral Program: How “Banked” Rate-Limit Resets Became a Growth Loop

OpenAI rewards Codex referrals with banked rate-limit resets, the one thing constrained users want most. Here is how the loop works and what you can borrow from it.

Posted by Kevin Yun | Jul 1, 2026

How Airbnb's Referral Program Boosted Bookings 300%

The secret to Airbnb's growth is referral marketing. In this blog, we explore 3 key lessons from the Airbnb referral program you can apply to your own campaigns

Posted by Kevin Yun | Mar 11, 2024

What Are Brand Champions and How Can You Leverage Them to Win New Customers?

If your competitors have been using brand champions, maybe it's time to do the same. Learn more about brand champions, their importance, and how to leverage them to win new customers.

Posted by Sandra Petrova | Nov 28, 2022

How to Get Everyone Talking: 3 Effective Tips to Ace Buzz Marketing

In this guide, we’ll share 3 effective tips to get everyone talking about your brand. By following these steps, you’ll be able to generate buzz and increase your chances of success.

Posted by Kevin Yun | Nov 4, 2022

17 Critical Digital Marketing KPIs You Need to Measure To Achieve Success

Do you want to know how your digital marketing strategy is performing? Here are 17 of the most critical digital marketing KPIs you should track to measure your success.

Posted by Sandra Petrova | Oct 26, 2022

12 Customer Appreciation Ideas for Tech Companies to Build Loyalty

Are you looking for ways to show customers your appreciation? From customer referral programs to thank-you notes, these 12 customer appreciation ideas will make your customers feel special.

Posted by Sandra Petrova | Aug 22, 2022

Partner Marketing 101: Partner Marketing Strategy + Examples

Wondering what partner marketing is and how you can launch a partner marketing strategy for your business? This guide will teach you everything you need to know.

Posted by Sandra Petrova | Jul 25, 2022

Customer Acquisition Strategies: 10 Proven Tactics With Examples

A customer acquisition strategy is a critical component of any business. Here are 10 proven tactics for developing an effective customer acquisition strategy for your tech company.

Posted by Sandra Petrova | Jun 27, 2022