Last updated on Jan 8, 2022.
Let's say you want to launch a customer-to-customer referral program for your business in order to get more leads or customers. If you type into Google "referral software", you'll get pages upon pages of results.
There are a LOT of referral solutions out there. From Enterprise solutions to lead-building tools, the referral software that you need will be primarily based on your type of business (e.g, SaaS, eCommerce) and your specific use-case (e.g, double-sided referral program, waitlist).
This list focuses on "customer/lead/subscriber" referral software. We've put together a list of top referral marketing companies. Excluded are tools with a primary focus of the following: affiliate software, loyalty software, employee/professional/client referral software. Also excluded are vendors that do not provide USD payment options.
Keep in mind, that the features for each referral software in this list are not comprehensive and the list order does not represent rank. There are no subjective opinions or reviews here -- the goal is to provide you one place to view all of the different options you have for launching a referral program. The descriptions for each software have been directly taken from the software's marketing sites, or from their vendor listings on review sites such as Capterra and G2.
Who made this list?
We are the team behind GrowSurf, referral software for B2C and B2B tech companies.
If you want to know why we built another referral solution when there are already 39+ others out there, check out our story here.
So, without further delay, here's our list of 39 referral marketing software programs...
Table of Contents:
Click on a referral software to visit their website, or Scroll to Details ↓ to jump to the details.
growsurf.com
Grow your business overnight, every night.
B2C and B2B tech companies enjoy low-cost growth with our referral program software.
- 10,000 participants
- 2 campaigns
- 2 team members
- Team member access control
- Integrations and webhooks
- Customer success manager
- Email support
- Includes all Startup features
- 25,000 participants
- 10 campaigns
- 5 team members
- Custom referral portal domain
- Live chat support (with screenshare)
- Includes all Business features
- 75,000 participants
- 20 campaigns
- 20 team members
- Priority support
- Includes all Elite features
- 150,000-300,000 participants
- 20 campaigns
- 20 team members
Build your customer referral program without the dev time
Sign up for a free trial of GrowSurf to lower your customer acquisition costs, increase customer loyalty, and save gobs of time.
untorch.com
Go Viral.
A fully automated referral program for email signups.
- Creates an email capture form
- Provides each signup with a unique url to share
- Keeps track of referrals
- Follows up through emails, notifying users each time someone signs up with their link
- Provides you the emails and referral info
waitlisted.co
Grow your list, Engage your sign ups, Integrate your data.
Simple waitlist management, no programming required.
- 1 website
- Affiliate System
- User Engagement
- Extensible API
- Integrations (Slack, Mailchimp, Zapier, etc)
- Embeddable modals
- Instant social gamification
- Completely configurable
- Secured via reCaptcha
- Everything in the Monthly plan
- 1 website
- Everything in the Monthly plan
- Up to 5 websites
- Up to 5 lists
- Everything in the Monthly plan
- Unlimited websites
- Unlimited individual lists
- Unlimited reservations
friendbuy.com
Referral Marketing for Growth Marketers.
- Up to $50k in total company sales per month
- Unlimited campaigns
- Third-party integrations
- Email support
- Up to $100k in total company sales per month
- Unlimited campaigns
- API access
- Third-party integrations
- Email and phone support
- More than $100k in total company sales per month
- API access
- Third-party integrations
- Custom widget and email templates
- Managed program launch
- Dedicated Customer Success Management
getambassador.com
Referral marketing is the smartest way to acquire customers.
Put your customers, affiliates, influencers, and partners at the heart of your growth strategy.
- Omnichannel Capabilities
- Multiple Campaigns
- Refer-a-Friend Programs
- Influencer Programs
- Partner Programs
- Affiliate Programs
- Advocacy Programs
- Smart Segmentation
- Phone & Email Support
- Designated Success Coaching
- Onboarding & Technical Implementation
- Design Templates
- eCommerce Integrations
- Email & CRM Integrations
- Payment & Billing Integrations
- Open REST API
- Mobile Optimized
- Single Sign-On
- Webhooks
- Custom Branding
- Complete White Labeling
- Email Automation
- Advanced Reporting & Analytics
- Enterprise Security Settings
- Custom Rewards
- Automated Payouts
- Cash Payouts
- Gift Cards
- Points & Account Credits
- Coupon & Voucher Codes
- Multi-Language
- Multi-Currency
- Hosted Ambassador Portal
- Team Roles
- Gated Program Accessibility
- Enterprise SLA
- Everything in the Starter plan
- Everything in the Professional plan
referralsaasquatch.com
Customer referral program software.
Create, manage, and optimize your mobile and web based refer-a-friend programs all in one platform.
- Setup Support and Coaching
- 3 Active Programs
- 20k Members
- Drag-and-Drop Editor
- Semi-Annual Program Review
- Acquisition, Loyalty, Referral and Retention Programs
- Named Coach and Coordinator
- Unlimited Active Programs
- 200k Members
- Pixel Perfect Custom Designs
- Monthly Program Review
- Acquisition, Loyalty, Referral and Retention Programs
- Active Program Manager
- Unlimited Active Programs
- 200k Members
- Pixel Perfect Custom Designs
- Monthly Program Review
- Acquisition, Loyalty, Referral and Retention Programs
referralhero.com
Imagine growing your business 5%-10% a month. Every month.
- Up to 2,500 members
- Your branding
- Analytics
- All Integrations
- FB Pixel integration
- Anti-fraud algorithm
- Coupon codes
- Up to 15,000 members
- All features in the Basic plan
- Unlimited campaigns
- Memorable referral links
- Automation emails
- Custom sender domain
- API Access
- Web hooks
- Up to 50,000 members
- All features in the Pro plan
- ReCaptcha
- SMS Verification
- Priority support
paywithapost.de
Get paid by virality.
PayWithATweet is your Social PayWall. Grant access to your content, special offers, or digital goods for the price of a post or a tweet.
- Core features
- API Access
- Core features
- Detailed statistics
- White label
- Button customization
- E-mail support
- Omni-channel sales tracking
- Cash rewards
- Full payment handling
- Real time analytics
- Anti-fraud detection
- Dedicated account manager
viral-loops.com
Referrals Made Easy For Everyone.
A revolutionary template-based viral & referral marketing solution for modern marketers.
- Up to 1,000 Participants
- Viral Giveaways & Prelaunch Campaign Templates
- Viral Loops Pages
- Mailchimp, Slack and 5 more integrations
- Up to 20,000 Participants
- Everything in the Startup plan
- Referral & Ambassador Campaign Templates
- API Access
- Up to 25,000 Participants
- Everything in the Growing plan
- Priority Support
- Remove Viral Loops Branding
- Campaign Reviews & Coaching
referralcandy.com
Grow your sales through word-of-mouth marketing.
Reward your customers for referrals and watch the sales and shares roll in.
-
Elaborated monthly commission pricing:
- 5% of the first $1K referral sales
- 3.5% of next $10K
- 1.5% of next $100K
- 0.25% of everything above
- Unlimited customers
- Dashboard & data reports
- Live Chat support
- Automatic Fraud protection
- Everything in the Premium plan
- Account manager
- Priority support
geniusreferrals.com
Referral program software that works as hard as you do.
We've made growing your business via referrals easier and faster than ever.
- Advocates/Referrals (Unlimited)
- Referral Program (1)
- Reporting
- Double-Sided Rewards
- Basic Design Center
- Custom Genius Referrals Domain
- All Bronze features
- Referral Program (2)
- Support SLA (24hrs Mon-Fri)
- Advanced Design Center
- Code Snippets
- Customizable Templates
- API Access
- Integration Consultation
- Multi-Tier Campaign
- Staff accounts
- All Silver features
- Referral Program (5)
- Professional Design Center
- Custom Domain
- Multi Currency Campaigns
- No Genius Referrals Branding
- Auto Payout with Paypal
- Auto Payout with Gift Cards
- Bonus Approval Process
- Members Approval Process
- All Silver features
- Referral Program (unlimited)
- Multi-Level Marketing
- Full Custom Template
- Personal Representative
- Monthly Consultation
- Email Domain Authentication
referralrock.com
How many referrals have you missed today?
Your customers want to refer you. Make it easy for them.
- 500 Members & 1 Program
- Unlimited Referrals
- Standard Rewards
- Standard Branding
- Standard Integrations
- Dedicated Success Manager
- 5,000 Members & 3 Programs
- Unlimited Referrals
- Advanced Rewards
- Advanced Branding
- Advanced Integrations
- Dedicated Success Manager
- 10,000 Members & 5 Programs
- Unlimited Referrals
- Advanced Rewards
- Advanced Branding
- Premium Integrations
- Dedicated Success Manager
- Everything in the Established Business plan
- >10,000 Members and/or Custom Programs
influitive.com/referral-marketing
Turn your customers into engaged advocates
The industry-leading platform for mobilizing customers and advocates using content-targeting, gamification, engagement and rewards.
- Advocacy & Engagement
- Discussions & Moderation
- Data Collection & Reporting
- Personalization & Targeting
- ROI Analytics
- Journey Management
- Knowledge Base
- Multilingual Support
- Premium Branding
- Premium Pre-built Content
- Multi-Program Management
- Premium Support
- Enterprise Security
invitereferrals.com
Best Referral Marketing Software for Website, Social, Mobile Application.
- 1000 new referrers / month
- 3 campaigns
- Account Access (1 member)
- Email Support (24hrs response)
- 3000 new referrers / month
- 6 campaigns
- Account Access (5 member)
- Email Support (16hrs response)
- Personalised Coupon Based Program
- Higher Referrers / Campaigns
- Account Access (10 members)
- Email + Skype Support (12hrs response)
- Personalised Coupon Based Program
- Campaign Hand Holding
- Dedicated Account Manager
- Custom Developments
invitebox.com
Reach New Customers Today with a Social Referral Program.
- Up to 100 monthly campaign participants
- Quick Launch
- Flexible Rewards
- Configurable campaign mechanics
- Slick end user experience
- Actionable analytics
- Social media integration
- All features in the Startup plan
- Up to 1,000 monthly campaign participants
- All features in the Small Business plan
- Unlimited monthly campaign participants
talkable.com
Today’s Customers, Tomorrow’s Growth
Referral program software for eCommerce brands. Acquire high-value clients at a low cost, increase retention and grow revenue through targeted referral and loyalty programs.
- Multiple campaign templates and on-site placement options
- A/B testing suite
- Comprehensive reporting suite
- Fraud protection settings
- Assisted technical onboarding and training
- Ongoing email support
- Advanced campaign templates and on-site placement options
- Management of A/B testing strategy
- Powerful reporting suite and custom reports
- Customized audience targeting and segmentation
- Leading fraud protection algorithm
- Personalized referral experience
- Dedicated customer success team
- Strategy sessions and ongoing optimization recommendations with in house experts
kickofflabs.com
Setup viral contests in minutes!
Go beyond landing pages. Quickly and easily setup giveaways, sweepstakes, and product launches where fans earn points and rewards for referring friends and promoting your brand!
- 2,000 Unique Visitors / mo
- 1 Campaign
- Custom Domain URLs
- Unlimited Entries
- KickoffLabs Branding
- Viral Boost
- Autoresponder Emails
- 10,000 Unique Visitors / mo
- 5 Campaigns
- Include Hobby Features
- No KickoffLabs Branding
- SMS Contests Optional
- Reward Level Emails
- Influencer Emails
- A/B Testing
- Lead Notifications
- Standard Integrations
- 50,000 Unique Visitors / mo
- 10 Campaigns
- 10 Team Members
- Include Premium Features
- SMS Contests Optional
- Advanced Fraud Prevention
- Custom Email Domains
- Custom Email Templates
- White Label Facebook Signup
- Unique Coupon Code Delivery
- API Access
- Business Integrations
- 150,000 Unique Visitors / mo
- 20 Campaigns
- 20 Team Members
- Include Premium Features
- SMS Contests Included
- Priority Support
- Free Design Tweaks
- 1:1 Onboarding Meeting
prefinery.com
Professional pre-launch waiting list software for your upcoming product release.
100% Customizable. White-labeled. Powerful API.
- Manage up to 200 subscribers
- Send up to 500 emails
- 'Powered by Prefinery' logo
- Manage up to 2,000 subscribers
- Unlimited Emails
- Analytics
- 'Powered by Prefinery' logo
- Everything in Starter
- Manage up to 10,000 subscribers
- No Prefinery Branding
- Integrations
- Webhooks
- API
- Everything in the Growth plan
- Manage up to 500,000 subscribers
- Phone Support
smile.io
Turn your hard-earned sales into repeat customers
Maximize your customer acquisition efforts and turn transactional sales into passionate brand advocates.
- 0 Smile Apps
- Points program
- Referral program
- All features in the Free plan
- 1 Smile App
- Program branding
- Reward emails
- All features in the Starter plan
- 2 Smile Apps
- Nudges
- Points expiry
- All features in the Growth plan
- Unlimited Smile Apps
- VIP program
- All features in the Pro plan
- Unlimited Smile Apps
- API Access
- Custom HTML reward program emails
- Analytics dashboards and custom reports
viralsweep.com
The Viral Marketing Platform.
Tools to grow your email list, increase engagement, and generate sales.
- Unlimited promotions
- Unlimited entries
- Manage (1) Brand
- Sweepstakes App
- Contest App
- Instant Win App
- Email Collection App
- Comments App
- Referrals App
- Social Actions
- Basic Integrations
- All features in the Starter plan
- Manage (2) Brands
- (2) Additional Users
- White Label Branding
- Sales Tracking
- Email Notifications
- Themes and Custom CSS
- Entry Codes
- Premium Integrations
- All features in the Business plan
- Manage (5) Brands
- Unlimited Additional Users
- Hashtag Entries
- A/B Testing
- Collect Payments
- Multiple Languages
- Bulk Import Entries
- Audience Segments
- All features in the Premium plan
- Custom Design
- Custom Integrations
- Legal Administration
upviral.com
Traffic. Leads. Sales. Exponentially.
UpViral’s sweepstakes & rewards are the fastest way to grow your business online.
- Run Unlimited Campaigns
- 10,000 Subscribers
- Manage 1 Brand
- UpViral Branding
- Email Support
- All features in the Standard plan
- Run Unlimited Campaigns
- 25,000 Subscribers
- Manage 3 Brands
- Restrict by location
- A/B Split Testing
- API + Zapier
- Email Support
- All features in the Business plan
- Run Unlimited Campaigns
- 100,000 Subscribers
- Manage 10 Brands
- Restrict by location
- Priority Support
referralmagic.co
Referral Tracking Software Made For Developers
Turn your users and customers into referral magnets.
- Multiple referral campaigns
- Quick and easy installation
- Manage reward redeems
- Integrations (Mailchimp, Webhooks, LeadPages, Zapier, and more)
- API
- Purchase source code and run it on your own infrastructure. No recurring fees.
- All features in the Monthly Plan
truesaas.io
Get more leads, close more sales, through word-of-mouth marketing
Identify and reward your brand ambassadors, word-of-mouth marketing increases MRR through quality customer referrals.
- Customer import
- Referral widget
- Campaign reports
- Integrate your lead forms
- Reward fulfilment
- Connect to Hubspot & Salesforce
- Track offline referrals
- Zapier integration
- Powerful APIs
- Webhooks
- Data export
- White label
firstpromoter.com
Affiliate and referral tracking for SaaS.
Launch your own affiliate and referral program in minutes. Quick integration with Stripe, Recurly, Braintree, Chargebee or with our API.
- unlimited visitors
- maximum 1000 affiliates/promoters
- maximum 2 campaigns
- personalized referral links
- link and coupon tracking
- product SKU or plan level rewards
- multi-links with sub-id tracking
- brandable promoter dashboard
- email marketing automation
- quick mass Paypal payouts
- unlimited team members
- All features in the Starter plan
- one-click automated Paypal payouts
- custom Email server and sending domain
- W-9/W-8BEN tax form collection
- manage multiple websites (+1 free)
- multi-tiered commissions (MLM)
- use your own email templates
- unlimited affiliates/promoters
- unlimited campaigns
- use your own domain
- migration support
- bank payouts
- no other fees
- All features in the Business plan
- custom css and javascript
- no "Powered by" link
- custom integrations and support
goviral.growthtools.com
“It’s like flipping a switch and getting free traffic and shares…”
GoViral is a free tool for building referral campaigns that get people to share your site, content, or promos so you can generate high-quality traffic fast
- Email signup
- Sharing incentive
- Works with Twitter, Facebook, Instagram and 16 other services
extole.com
The leading enterprise advocacy platform
Make more advocates, convert more friends
- Advocate Profiles
- On-Brand Sharing
- API & Webhooks
- Omnichannel Advocacy
- Reward Engine
- Authentic Referrals
mention-me.com
Engage customers, maximise lifetime value and drive referrals
Our all-in-one platform provides the tools and expertise to turn your customer base into an engine for growth.
- Powerful sharing mechanism
- Easy for new customers
- Rewards fulfilled by us
- Market leading results portal
referanza.com
Don't know who your most valuable customers are? Find out and let them boost your sales.
Grow your customer base and increase your lifetime value with our feedback and referral marketing software.
- Net Promoter System
- Optimized email surveys
- 3 campaigns
- 1 user
- Email only
- 500 surveys/month
- Detractor alerts
- Basic support
- Full Word-of-Mouth platform
- NPS campaigns
- Referral campaigns
- Both SMS and email
- 5 users
- 2000 messages/month
- 500 SMS credits
- Testimonials collection
- Social recommendations
- Conversion tracking
- Mobile landing pages
- Personalized Onboarding
- Quarterly Business Reviews
- Chat, Email & Phone Support
- API access
- Full Word-of-Mouth platform
- NPS campaigns
- Referral campaigns
- Both SMS and email
- Unlimited users
- Unlimited messages
- Testimonials collection
- Customized review widget
- Social recommendations
- Conversion tracking
- Mobile landing pages
- Design and copywriting assistance
- Dedicated Customer success manager
- Personalized Onboarding
- Strategic Guidance
- Monthly Business Reviews
- Ticketmaster integration
omnistartell.com
Increase Traffic & Sales
Easy-to-use referral marketing software for fast-growing businesses. Start your free 15-day trial.
- 20,000 Tracking Requests
- 200 Affiliate Users
- 2 Referral Programs
- Free Setup
- Use Your Domain
- Recurring Commissions
- Directory Listing
- Advanced Social Sharing
- Feedback Survey Tool
- 500,000 Tracking Requests
- 1000 Affiliate Users
- 10 Referral Programs
- Free Setup
- Use Your Domain
- Directory Listing
- Advanced Social Sharing
- Feedback Survey Tool
- Recurring commissions
- Thank you page pop up’s
- Exit Intent Popups
- Timed Popups
- Pop-up opt-In Forms
- Third Party Integrations
- 1M Tracking Requests
- 5000 Affiliate Users
- 30 Referral Programs
- Free Setup
- Use Your Domain
- Directory Listing
- Advanced Social Sharing
- Feedback Survey Tool
- Recurring commissions
- Thank you page pop up’s
- Exit Intent Popups
- Timed Popups
- Opt-In Forms
- Third Party Integrations
- Need higher tracking requests or priority support? Omnistar Tell Software will tailor a plan to suit your needs.
appvirality.com
Referral Marketing Software Designed for Accelerated Growth.
Leverage the power of word-of-mouth by creating and automating referral marketing campaigns for mobile apps and SaaS. Boost customer acquisition at a reduced CPA.
- All Platforms (Android/iOS/Web)
- Unlimited campaigns
- Advanced Fraud Detection
- User Targeting
- Segmentation
- Automated Journeys
- Branded referral links
- Referral code & link customization
- Query Resolution Access
- Reward notifications (Push/Email)
- Multi country & currency support
- Multi Language support
- Data Export
- API access
- Webhooks
- White-label
- Happy Customer Outreach
- Up to 1000 Users
- Single campaign
- Basic Fraud Detection
- Email Support
- Branded Referral Links
- Webhooks
- Unlimited Users
- Multiple Campaigns
- Advanced Fraud Detection
- Priority Chat Support
- Branded Referral Links
- Webhooks
- Mobile SDKs
- API Access
- User Targeting
- Dedicated Growth Manager
- Data Export
- White-label
- Happy Customer Outreach
incentivit.com
Implement a REAL referral program software
Transform your customers into real ambassadors, not just referral generators. Incentivit is the only all-in-one referral marketing tool.
- Up to 3,000 Ambassadors
- Unlimited Referrals
- 1 Active Referral Program
- 1 Domain
- Email Support - Same day
- Up to 25,000 Ambassadors
- Unlimited Referrals
- 3 Active Referral Programs
- 1 Domain
- White Label
- SMS Capability
- Hosted Programs
- Phone + Priority Email Support
- Unlimited Ambassadors
- Unlimited Referrals
- Unlimited Active Referral Programs
- 5 Domains
- White label
- SMS Capability
- Hosted Programs
- Reputation Builder
- Send money to advocates
- Phone + Priority Email Support
buyapowa.com
The global leader in enterprise advocacy solutions
Discover advocates, unleash their power, supercharge sales
- Test & learn
- On-brand experience
- Fraud prevention
- Compliance
- Omnichannel referrals
- Flexible integration
- Flexible rewards
- Gamification
- Account management
- Voucher management
- Reminders
- Reporting
vyper.io
Create a giveaway and engage your audience
Run a giveaway to engage your audience and foster brand loyalty. It's FREE to start!
- Remove Branding
- Use your own domain / subdomain
- Up to 30k leads / month *
- Track up to $30,000 revenue / month generated by VYPER*
- All enterprise plan features +
- Up to 120k leads / month*
- Track up to $120,000 revenue / month generated by VYPER*
- Create 10 sub-accounts (clients)
firewards.com
Grow your newsletter super fast with Firewards!
Firewards makes it easy to setup a referral and rewards program for your newsletter.
- With 100 subscribers on your list, you'll pay $9 and can send unlimited emails.
- With 1,000,000 subscribers on your list, you'll pay $899 and can send unlimited emails.
- Hosted Referral Page
- Hosted Signup Form
- Custom Campaign Placeholders
- Unlimited Emails
- Easy no-code Integration
- Basic Analytics
- Choose from 9 Designs
- Email Notifications
- Automations
- Email Support
yotpo.com/integrations/swell
Swell Integration
Build customized loyalty & referrals programs to engage existing customers and reach new ones.
- Includes 50 Monthly Orders
- Review Request Emails
- On-Site Widgets
- Basic Customization
- Content Management & Moderation
- Custom Monthly Orders
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Google & Facebook Integration
- Advanced Content Management
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
refmonkey.com
Grow your business with Word-Of-Mouth marketing!
Referral Tracking Software to easily create and run a referral program for your website.
- up to 10 referrals
- API
- Integrations
- No hidden fees or commisions
- Email Support
- unlimited referrals per month
- API
- Integrations
- No hidden fees or commisions
- Priority Support
sparkloop.app
Grow your email audience faster with a referral program that actually works
gleam.io
The Business Growth Platform.
Marketing apps designed to help you grow your business.
- Includes 1k claims
- Pro Email Integrations
- Repeat Action Limit of 5
- You can use the same Action up to 5 times in Reward
- 4 Reward Types
- 25+ Languages
- Feature Images
- Landing Page Backgrounds
- Pro Actions
- Custom Actions
- Lock Actions For Tiering
- Display Reward in Widget
- Deliver Reward via Email
- Embed on Any Page
- Run as a Tab On Your Site
- Pixel Tracking
- Includes 10k claims
- Everything on Pro
- Business Email Integrations
- Business Actions
- Repeat Action Limit of 10
- You can use the same Action up to 10 times in Rewards
- 3 Team Size
- Remove 'Powered by Gleam'
- Coupon Actions
- Secret Codes 10K LIMIT
- Create Viral Rewards
- Widget Text Control
- Custom Redeem Emails
- Custom CSS + Fields
- Custom Tracking API
- Event Mode
- File Uploads
- Includes 100k claims
- Everything on Business
- Premium Email Integrations
- Repeat Action Limit of 15
- You can use the same Action up to 15 times in Rewards
- 5 Team Size
- Secret Codes 100K LIMIT
- Spotify Pre-Save
- Webhooks
- Custom SMTP
- API BETA
- Leaderboard Embed
- Whitelabel Social Apps BETA
