GrowSurf Blog
Referral marketing and growth articles for B2C and B2B tech companies
The Definitive Guide to Building B2B Referral Programs
How do you build a successful B2B referral program? How do you set it up in a way that best suits your business? We lay it out for you in this definitive guide.
Referral Programs Work in 2021 (And This Is Why)
And that's exactly why customer referral programs are so effective in 2021. They are based on basic human psychology that still exists today. Chances are, customer referrals will still be effective 100 years from now. Learn why referral marketing is so effective and how to leverage referral marketing for your business.
The Complete Guide to Set Up a Customer Referral Program
Word of mouth marketing dates back 1000s of years, from spice trade to early metallurgy. Today? We dive into how to set up a customer referral program to last.
41 Referral Program Examples
Looking for referral program inspiration? In this post, we've compiled 41 referral program examples, with screenshots of their websites, emails, and user flows.
12 Best Referral Program Ideas to Supercharge Your Refer-A-Friend Marketing
Struggling to get your customers to refer a friend? We've compiled 12 of the best referral program ideas to help you achieve your goals.
Brand Ambassadors: What They Do and How to Choose the Best Ones
Are you asking yourself what is a brand ambassador? What does a brand ambassador do? If so, in this post we answer those questions for you.
How Morning Brew's Referral Program Grew to 2.5 Million Subs
One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!
Bench Accounting's B2B Referral Program Breakdown: How a Purpose-Driven Brand Drives Referrals
We break down exactly how Bench Accounting’s B2B referral program encourages sharing using a purpose-driven approach—from how they communicate their value proposition and the incentives they offer customers, to the CTA placements on their website and the language used in their emails.
4 Powerful Ways to Optimize Your Referral Program
While referral programs are an effective way to promote your products and services, they’re not always easy to optimize. Here are 4 powerful ways to optimize your referral program.
Put your growth on autopilot
Launch a referral program for your B2C or B2B tech company and grow through the power of word-of-mouth
