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GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

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Tips

Brand Ambassadors: What They Do and How to Choose the Best Ones

Are you asking yourself what is a brand ambassador? What does a brand ambassador do? If so, in this post we answer those questions for you.

Posted by Moises Godoy | March 11, 2021
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Tips Deep Dive

How Morning Brew's Referral Program Grew to 2.5 Million Subs

One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!

Posted by Lars Arboleda | February 28, 2021
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Startups Deep Dive Referral Marketing

Bench Accounting's Purpose-Driven B2B Referral Program

We break down exactly how Bench Accounting's B2B referral program succeeds with purpose-driven marketing and choosing the perfect referral incentives.

Posted by Lars Arboleda | February 22, 2021
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Tips Referral Marketing

4 Powerful Ways to Optimize Your Referral Program

While referral programs are an effective way to promote your products and services, they’re not always easy to optimize. Here are 4 powerful ways to optimize your referral program.

Posted by Lars Arboleda | January 8, 2021
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Tips Referral Marketing Newsletters

How to Use Psychology in Your Newsletter Referral Program to Get More Subscribers

In this article we cover seven tried-and-true ways to use psychology in your newsletter referral program to get more subscribers.

Posted by Andreea Macoveiciuc | November 4, 2020
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Startups Referral Marketing

What Is a Viral Loop and How Does It Work?

A viral loop is a mechanism you put in place that helps your existing users spread the word about your company/product. Learn about how viral loops work, how you can kickstart them into motion, and what exponential viral growth results to expect.

Posted by Lars Arboleda | October 29, 2020
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Startups

How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing

PayPal, Stripe, Discord, Birchbox and Revolut owe part of their early traction to word of mouth and referral marketing. Learn how these startups turned into unicorns with the power of referral marketing.

Posted by Andreea Macoveiciuc | October 26, 2020
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Referral Marketing

6 Referral Marketing Mistakes Companies Should Avoid

Referral marketing can be a very cost-effective growth channel when done right. Here are 6 referral marketing mistakes you can easily avoid!

Posted by Emily Heaslip | September 8, 2020
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Startups Referral Marketing SaaS

5 Reasons Why You Need Software to Manage Your Referral Marketing

Referral marketing software lets you automate referral tracking and maximize the ROI of your referral campaign through automation. It also gives you critical visibility on performance. See 5 reasons why you need referral program software.

Posted by Emily Heaslip | September 8, 2020