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Referral marketing and growth articles for B2C, FinTech, and SaaS companies

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Startups Tips SaaS

The Anatomy of a Successful SaaS Pricing Strategy

SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.

Posted by Chris Tweten | July 20, 2021
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Startups Tips SaaS

What Is Churn and How Does It Impact Your SaaS Business?

If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.

Posted by Rebecca Hey | July 15, 2021
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Tips

What Is Marketing Attribution? Definition, Models, and More

Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.

Posted by Rebecca Hey | July 13, 2021
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Startups Tips

How Startups Can Build Brand Affinity on a $0 Budget

Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?

Posted by Amanda Laine | July 12, 2021
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Referral Marketing

12 Reasons Why You Should Launch a Referral Program

There are many various ways that you can create and run a successful referral program and even more reasons why you should launch one. Here's 12 to get started:

Posted by Grant Robertson-Adams | July 6, 2021
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Referral Marketing

What's a Good Referral Rate? Referral Program Benchmarks

Do you know what's a good referral rate for your industry? Read on and learn all about referral rates and incredibly easy strategies to increase them.

Posted by Sandra Petrova | July 5, 2021
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Startups Referral Marketing SaaS

Referral Marketing Best Practices to Share with Your Team

Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner

Posted by Lars Arboleda | July 2, 2021
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Startups SaaS

Pirate Metrics Explained: What AARRR Means For Your Startup

AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.

Posted by Grant Robertson-Adams | July 1, 2021
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Referral Marketing

Referral Marketing Definitions You Should Know

When entering a new field, jargon can be a scary thing. Lucky for you, we gathered up all the most important referral marketing definitions for you.

Posted by Chris Tweten | July 1, 2021