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GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

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Tips

5 Commitment and Consistency Examples in Marketing

The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.

Posted by Grant Robertson-Adams | June 19, 2021
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Tips

The Reciprocity Principle In Action: Psychology in Marketing

The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.

Posted by Grant Robertson-Adams | June 18, 2021
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Tips Deep Dive

How to Master the 7 Principles of Persuasion in Marketing

Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.

Posted by Grant Robertson-Adams | June 17, 2021
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Startups Tips Deep Dive

10 Guerrilla Marketing Ideas and Examples for Crazy Growth

Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.

Posted by Sandra Petrova | June 15, 2021
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Tips

Relationship Marketing: How to Make Life-Long Customers

Customer acquisition is essential in growing a business, but it’s even more critical to make them stick around. Relationship marketing can help you with that.

Posted by Lars Arboleda | June 11, 2021
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Deep Dive

4 Reasons Why Twitch is So Popular

Far beyond gaming, esports and mukbang: Enthusiasts of all interests are turning to Twitch. Today we investigate 4 reasons why Twitch is so popular globally.

Posted by Liam Terrington | June 11, 2021
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Tips

Emotional Marketing: Smiling All the Way to the Bank

Emotional marketing at its finest is marketing that makes you feel. But how can we use emotions to better market to an audience?

Posted by Grant Robertson-Adams | June 10, 2021
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Startups Tips Referral Marketing

Virality Explained: 6 Ways to Design a Viral Product

The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.

Posted by Grant Robertson-Adams | June 10, 2021
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Tips SaaS

10 Effective Ways to Use Social Proof to Increase Conversions

Want more conversions from your marketing? Start using social proof today! Here are 10 examples of how you can use social proof to increase conversions.

Posted by Sandra Petrova | June 8, 2021