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GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

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Deep Dive Referral Marketing

The Complete Guide to Set Up a Customer Referral Program

Word of mouth marketing dates back 1000s of years, from spice trade to early metallurgy. Today? We dive into how to set up a customer referral program to last.

Posted by Moises Godoy | April 10, 2021
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Tips Referral Marketing

41 Referral Program Examples

Looking for referral program inspiration? In this post, we've compiled 41 referral program examples, with screenshots of their websites, emails, and user flows.

Posted by Kevin Yun | April 10, 2021
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Startups Tips Referral Marketing

12 Best Referral Program Ideas to Supercharge Your Refer-A-Friend Marketing

Struggling to get your customers to refer a friend? We've compiled 12 of the best referral program ideas to help you achieve your goals.

Posted by Lars Arboleda | April 2, 2021
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Tips

Brand Ambassadors: What They Do and How to Choose the Best Ones

Are you asking yourself what is a brand ambassador? What does a brand ambassador do? If so, in this post we answer those questions for you.

Posted by Moises Godoy | March 11, 2021
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Tips Deep Dive

How Morning Brew's Referral Program Grew to 2.5 Million Subs

One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!

Posted by Lars Arboleda | February 28, 2021
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Startups Deep Dive Referral Marketing

Bench Accounting's Purpose-Driven B2B Referral Program

We break down exactly how Bench Accounting's B2B referral program succeeds with purpose-driven marketing and choosing the perfect referral incentives.

Posted by Lars Arboleda | February 22, 2021
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Tips Referral Marketing

4 Powerful Ways to Optimize Your Referral Program

While referral programs are an effective way to promote your products and services, they’re not always easy to optimize. Here are 4 powerful ways to optimize your referral program.

Posted by Lars Arboleda | January 8, 2021
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Tips Referral Marketing Newsletters

How to Use Psychology in Your Newsletter Referral Program to Get More Subscribers

In this article we cover seven tried-and-true ways to use psychology in your newsletter referral program to get more subscribers.

Posted by Andreea Macoveiciuc | November 4, 2020
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Startups Referral Marketing

What Is a Viral Loop and How Does It Work?

A viral loop is a mechanism you put in place that helps your existing users spread the word about your company/product. Learn about how viral loops work, how you can kickstart them into motion, and what exponential viral growth results to expect.

Posted by Lars Arboleda | October 29, 2020