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GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

Referral Marketing

What's a Good Referral Rate? Referral Program Benchmarks

Do you know what's a good referral rate for your industry? Read on and learn all about referral rates and incredibly easy strategies to increase them.

Posted by Sandra Petrova | September 19, 2024
StartupsReferral MarketingSaaS

Referral Marketing Best Practices to Share with Your Team

Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner

Posted by Lars Arboleda | October 1, 2024
StartupsSaaS

Pirate Metrics Explained: What AARRR Means For Your Startup

AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.

Posted by Grant Robertson-Adams | September 28, 2024
Referral Marketing

Referral Marketing Definitions You Should Know

When entering a new field, jargon can be a scary thing. Lucky for you, we gathered up all the most important referral marketing definitions for you.

Posted by Chris Tweten | July 1, 2021
StartupsSaaS

Top 10 SaaS Metrics You Need To Be Tracking

No matter what stage your company is at, there are vital SaaS metrics you should be tracking. From traffic to churn, here’s our top 10 and how to calculate them

Posted by Chris Tweten | June 30, 2021
Tips

What Is Undifferentiated Marketing? Targeting Explained

Want to reach a larger audience, meet your customer needs, and increase revenue? Find what undifferentiated marketing is and how it can help your business.

Posted by Rebecca Hey | January 4, 2022
StartupsTipsSaaS

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | June 28, 2021
TipsReferral Marketing

How to Design and Use Referral Cards to Get New Customers

Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.

Posted by Rebecca Hey | June 25, 2021
Tips

What’s the difference between sales and marketing?

When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions

Posted by Amanda Laine | June 24, 2021