GrowSurf Blog

Referral marketing articles for marketing and product teams at startups and growth-stage companies

50+ Inspiring Quotes on Business Growth and Success

Whether you're an aspiring entrepreneur, a seasoned business owner, or a professional seeking career advancement, these quotes will provide the inspiration you need to overcome challenges, seize opportunities, and achieve your goals.

Posted by Kevin Yun | Mar 29, 2024

What is a Go-To-Market Strategy and How to Create an Effective One

Launching a new product or service into the market is an exciting yet challenging endeavor. It requires careful planning, strategic thinking, and a deep understanding of your target audience and the competitive landscape. This is where a go-to-market (GTM) strategy comes into play.

Posted by Kevin Yun | Mar 28, 2024

The Definitive Guide to Multichannel Marketing

Multichannel marketing refers to the practice of using a combination of direct and indirect communication channels to interact with customers and enable them to take action, such as making a purchase, through their preferred channel.

Posted by Kevin Yun | Mar 27, 2024

The Comprehensive Guide to Creating an Effective Marketing Strategy

This comprehensive guide aims to provide you with a step-by-step approach to creating a marketing strategy that will help you stand out from the competition and achieve your business objectives.

Posted by Kevin Yun | Mar 19, 2024

6 Referral Marketing Mistakes Companies Should Avoid

Referral marketing can be a very cost-effective growth channel when done right. Here are 6 referral marketing mistakes you can easily avoid!

Posted by Emily | Mar 12, 2024

5 Reasons Why You Need Software to Manage Your Referral Marketing

Referral marketing software lets you automate referral tracking and maximize the ROI of your referral campaign through automation. It also gives you critical visibility on performance. See 5 reasons why you need referral program software.

Posted by Emily | Mar 12, 2024

Build vs Buy: Your Referral Program

If you're thinking about launching a refer-a-friend program for your internet business, you may be asking yourself whether it's better to build it in-house, or if it's worth the costs in going with a referral program software.

Posted by Kevin Yun | Mar 11, 2024

10 Crucial Tips To Promote Your Referral Program to Success

Once you've launched your referral program, it is not enough to sit back and wait for referrals to come in. Getting the message out to your users is critical to successful referral marketing. Learn how to spread the word with these 10 crucial tips.

Posted by Kevin Yun | Mar 11, 2024

9 Compelling Referral Marketing Statistics You Need To Know

Word-of-mouth marketing reigns supreme when it comes to growth and increasing sales. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations everyday in the United States.

Posted by Kevin Yun | Mar 11, 2024