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GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

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Startups Deep Dive Referral Marketing

Bench Accounting's Purpose-Driven B2B Referral Program

We break down exactly how Bench Accounting's B2B referral program succeeds with purpose-driven marketing and choosing the perfect referral incentives.

Posted by Lars Arboleda | February 22, 2021
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Tips Referral Marketing

4 Powerful Ways to Optimize Your Referral Program

While referral programs are an effective way to promote your products and services, they’re not always easy to optimize. Here are 4 powerful ways to optimize your referral program.

Posted by Lars Arboleda | January 8, 2021
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Tips Referral Marketing Newsletters

How to Use Psychology in Your Newsletter Referral Program to Get More Subscribers

In this article we cover seven tried-and-true ways to use psychology in your newsletter referral program to get more subscribers.

Posted by Andreea Macoveiciuc | November 4, 2020
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Startups

How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing

PayPal, Stripe, Discord, Birchbox and Revolut owe part of their early traction to word of mouth and referral marketing. Learn how these startups turned into unicorns with the power of referral marketing.

Posted by Andreea Macoveiciuc | October 26, 2020
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Referral Marketing

6 Referral Marketing Mistakes Companies Should Avoid

Referral marketing can be a very cost-effective growth channel when done right. Here are 6 referral marketing mistakes you can easily avoid!

Posted by Emily Heaslip | September 8, 2020
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Startups Referral Marketing SaaS

5 Reasons Why You Need Software to Manage Your Referral Marketing

Referral marketing software lets you automate referral tracking and maximize the ROI of your referral campaign through automation. It also gives you critical visibility on performance. See 5 reasons why you need referral program software.

Posted by Emily Heaslip | September 8, 2020
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Referral Marketing

9 Compelling Referral Marketing Statistics You Need To Know

Word-of-mouth marketing reigns supreme when it comes to growth and increasing sales. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations everyday in the United States.

Posted by Kevin Yun | May 4, 2020
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Startups SaaS

Build vs Buy: Your Referral Program

If you're thinking about launching a refer-a-friend program for your internet business, you may be asking yourself whether it's better to build it in-house, or if it's worth the costs in going with a referral program software.

Posted by Kevin Yun | March 18, 2020
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Startups Referral Marketing Newsletters SaaS

10 Crucial Tips To Promote Your Referral Program to Success

Once you've launched your referral program, it is not enough to sit back and wait for referrals to come in. Getting the message out to your users is critical to successful referral marketing. Learn how to spread the word with these 10 crucial tips.

Posted by Kevin Yun | March 9, 2020