Telehealth Referral Program Examples

Healthcare growth teams can use referrals to reach customers or recruit providers. Those are different programs with different audiences and rules. The examples below separate customer purchases from provider recruitment so you can choose the workflow that matches your business.

These are public program examples, not claims of GrowSurf-attributed growth or a ranking by performance.

1. Hims & Hers

Program type: Customer referral: Hers program

The Hers Refer-a-Friend terms describe a personal link, a discount for a friend’s eligible first order, and a referrer benefit after a qualifying purchase. They also specify product exclusions and participation rules.

Hers Refer-a-Friend terms

Planning takeaway: Define which purchases count and which are excluded. Do not assume every product or subscription has the same offer.

2. Rula

Program type: Provider recruitment

Rula’s therapy referral page asks existing providers to invite colleagues. It requires the referred provider to use the link before signing a contract and describes onboarding and first-client-visit requirements before a reward is reviewed.

Rula provider referral program

Planning takeaway: This recruits providers; it is not a customer acquisition or clinical patient-routing example.

The examples above describe program rules, not a measured industry average. Do not use their reward amounts as a forecast for your program.

For separately scoped GrowSurf data, see referral program benchmarks. Keep each figure’s stated scope when using it. Measure your own completed actions, delivered rewards, and acquisition costs.