Book demo Log in Launch Your Program
Products
Referral Programs Reward users with gift cards, credits, cash, and more when they refer new leads or customers Affiliate Programs Pay partners one-time or recurring commissions when they refer new leads or customers
Explore
Customers
Integrations
Start your free 14-day trial →
By Team Role
By Industry

Developer Tools
Start your free 14-day trial →
Learn Referral Marketing
Learn GrowSurf
Free Tools
View all free tools →
GrowSurf for Startups
GrowSurf for Startups Program
Startups get up to 50% off

If you've raised a Seed or Series A, you're eligible for up to 50% off your first year plus additional usage bonuses.

Learn more →
Start your free 14-day trial →
Customer-led acquisition

Referral Software
for Marketing Teams

Launch referral campaigns that lower CAC, reward advocates, and keep your product team focused on shipping instead of building referral infrastructure from scratch.

Trusted by marketing and product teams that grow through customer, user, and partner referrals.

Microverse

"I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse
Willful

"We use the referral program as an acquisition tool, but also as a way to control our CACs. Because if we can assure a $30 CAC on a purchase versus having to acquire that user elsewhere, we're very happy."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
MainStreet

"We use GrowSurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Examples of How Customers Are Using GrowSurf

Scale user-led growth with
strategic referral rewards

Get more customers by offering both your referring customers and new users gift cards, cash payouts, monthly discounts, or account credits when a referral counts.

Features built for Marketers

Why GrowSurf works for
marketing and growth teams

Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software
  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Analytics that show what works
    See your top-performing programs and referrers, so you know where to focus next.
    Analytics that show what works
  • Set up in less than a day
    Our users report that building a referral program by hand takes a few weeks, and standard referral software takes days. Setting one up with GrowSurf takes less than one day.
    Set up in less than a day
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API
Turn your customers into your best marketers
Launch a refer-a-friend program that rewards your customers for spreading the word.
Launch in a day
Automated rewards
Fraud protection

Want to automate acquisition?

GrowSurf customers get results like these:

312% return on investment

That's the average return GrowSurf customers see from their referral programs.

30% of new leads from referrals

Referrals tend to be warmer leads that convert at a higher rate than other channels.

15% of ARR from referrals

Referred customers have higher retention rates and lifetime value compared to other acquisition channels.

Case Studies

Lower your customer acquisition cost
with referrals

Willful

"Before GrowSurf, tracking and rewarding through our internal program was very time-consuming, manual, and gave us zero analytics insight. The platform has totally unlocked our ability to scale and optimize referral rewards as we grow."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
View Case Study →
MainStreet

"We use GrowSurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
View Case Study →

100% white-labeled

Your referral program will be completely branded as your own.

Automated rewards

Send rewards automatically, or approve each one first.

Built to be easy

A clean, simple dashboard that anyone on your team can use.

Launch in a day, not weeks

Building in-house takes weeks. Other referral software takes days. GrowSurf takes less than one day.

Save development resources

One year of GrowSurf costs less than what it takes for your dev team to build a referral program from scratch.

Collaborate with your team

Invite your team and provide controlled access.

Referral analytics

See conversion rates, top referrers, and which channels drive the most referrals.

Excellent customer service

Get answers and hands-on help from our team when you need it.

Anti-fraud system

GrowSurf blocks fraudsters and comes with a suite of anti-fraud tools to combat repeat offenders.

Trusted by marketing and product teams that grow through customer, user, and partner referrals.

Learn more

Built for lean teams,
scaled for category leaders

GrowSurf helps marketing and product teams launch referral and affiliate programs faster with less engineering overhead. Explore how our platform fits your business by choosing your industry.

Get GrowSurf tips, product updates, and occasional offers by email. Unsubscribe anytime.

Thanks. You're signed up.

Something went wrong. Please try again.