Provider Recruitment

Referral software for growing
your provider network

Give your providers a link to invite qualified peers. GrowSurf keeps track of who referred each applicant, and the referral counts once your team approves the new provider.

Trusted by marketing and product teams at fast-growing healthtech companies

How It Works

From peer invitation
to a rewarded referral

GrowSurf keeps track of who invited whom and pays the reward you set. Credentialing and approval stay with your team. Here is what happens when a provider refers a peer.

Step 1
A provider invites a peer
Every provider in your program gets their own invitation link, right inside your provider portal. They share it by email, text, or wherever they already talk with colleagues.
Step 2
The applicant is linked to the provider who invited them
When a peer applies through that link, GrowSurf remembers who sent them. That connection holds even when credentialing takes weeks, so the right provider gets credit later.
Step 3
Your team approves the new provider
Credentialing, licensing checks, and the final decision stay with you. When the applicant reaches the milestone you chose, such as completing onboarding, your onboarding system or CRM lets GrowSurf know. That is the moment the referral counts.
Step 4
The reward is ready to send
GrowSurf lines up the reward you chose for the referring provider, and for the new provider too if you want. You can have someone on your team give a final okay before anything goes out. Then the reward is sent automatically or by your team.

Built for the three teams
that run provider recruitment

Marketing runs the invitations, engineering connects your systems, and operations gives the final approval. Each team gets its own piece, and credentialing never leaves your systems.

Marketing

Invite providers without waiting on engineering

Launch a branded referral portal and referral emails on your own. Providers see their invitation link, who they have invited, and where each referral stands, all in one place. Promote the program from the CRM and email tools you already use.

Engineering

One small connection to your onboarding system

Tell GrowSurf when an applicant is approved, and that is it. Do it from your onboarding system with the REST API, through a CRM like HubSpot or Salesforce, or with Zapier. GrowSurf can send updates back with webhooks so your own records stay current.

Operations

Final say on every reward

Turn on manual approval so a person on your team confirms each new provider before any reward goes out. If an application is withdrawn, leave the reward unapproved and nothing is sent. Every provider has a full history you can review at any time.

What a provider referral looks like

An example provider recruitment program, stage by stage. You choose the milestones, who approves, and the rewards.

Illustrative provider recruitment workflow
Stage	What happens	What you see in GrowSurf
Provider joins the program	A provider on your network opens your referral portal	The provider is in your program with their own invitation link
Peer applies	A colleague applies through that link	The applicant, with the provider who invited them
Onboarding approved	Your onboarding system confirms the milestone you chose	A successful referral credited to the provider
Reward review	Your operations team gives the okay	The reward approved and ready to send
Reward delivered	Sent automatically or by your team	The reward marked as delivered in the provider's history

Notes and related links

You decide who qualifies. GrowSurf tracks who referred whom and handles the reward. Credentialing, licensing, and approval decisions stay with you.
Not patient referrals. This is for recruiting providers. It does not route patients between providers, and it is not an applicant tracking system.
Check incentive rules first. Ask your compliance or legal team which rewards are appropriate for provider recruitment before you set them up. GrowSurf does not provide that approval.

Any Questions?

Provider recruitment FAQ

Is provider recruitment the same as clinical referrals between providers?

No. GrowSurf tracks recruitment referrals: an existing provider invites a peer to join your network, and GrowSurf records who referred each applicant. It does not route patients, manage clinical referrals, or perform credentialing. Your onboarding and credentialing systems keep those responsibilities.

How do I choose what counts as a qualified provider referral?

You decide. A referral can count when an application is submitted, when onboarding is approved, or at another onboarding milestone you define in your own system. Your system confirms the milestone and reports it to GrowSurf, which then records the successful referral and applies the configured reward.

How does my onboarding system tell GrowSurf that a provider qualified?

Through an integration. Your onboarding system or CRM sends the qualifying event to GrowSurf with the REST API, a CRM integration such as HubSpot or Salesforce, or an automation tool such as Zapier. GrowSurf matches the event to the referred participant and marks the referral as successful.

Can we review rewards before they are fulfilled?

Yes. You can require manual approval so a reward is reviewed before fulfillment. Reviewers see who referred whom and when the referral qualified, then approve the reward or leave it pending. Approved rewards can be fulfilled automatically through an integration or handled by your team.

100% whitelabeled

Your referral program will be completely branded as your own.

Automated rewards

Automate fulfillment or review and approve awards manually.

Built to be easy

Avoid bulky enterprise tools and enjoy clean UX.

Cuts referral program setup time from days to hours

Building in-house takes weeks. Other referral software takes days. GrowSurf takes less than one day.

Save development resources

One year of GrowSurf costs less than what it takes for your dev team to build a referral program from scratch.

Collaborate with your team

Invite your team and provide controlled access.

Campaign analytics

Get more insight into your referral marketing efforts than you've ever had before.

Excellent customer service

You can expect top-notch, responsive support from our team.

Anti-fraud system

GrowSurf blocks fraudsters and comes with a suite of anti-fraud tools to combat repeat offenders.

Referral software for growingyour provider network

Give your providers a link to invite qualified peers. GrowSurf keeps track of who referred each applicant, and the referral counts once your team approves the new provider.

From peer invitationto a rewarded referral

A provider invites a peer

The applicant is linked to the provider who invited them

Your team approves the new provider

The reward is ready to send

Built for the three teamsthat run provider recruitment