Salesforce
Stripe
HubSpot
Chargebee
Recurly
PayPal
Tango Card
Webhooks
Zapier
Activation Rate
Activation rate is the percentage of new users who complete a key action or milestone that indicates they have experienced your product's core value, often called the aha moment.
Read Definition →Affiliate Agreement
An affiliate agreement is a legal contract between a merchant and an affiliate that defines the terms and conditions of their partnership, including commission rates, promotional guidelines, and payment terms.
Read Definition →Affiliate Commission
An affiliate commission is the payment an affiliate earns for successfully driving a desired action—such as a sale, lead, or signup—through their promotional efforts.
Read Definition →Affiliate Cookie
An affiliate cookie is a small piece of data stored in a user's browser after they click an affiliate link, used to track and attribute future conversions to the referring affiliate.
Read Definition →Affiliate Dashboard
An affiliate dashboard is a web-based interface where affiliates can view their performance metrics, access tracking links, monitor commissions, and manage their account within an affiliate program.
Read Definition →Affiliate Disclosure
An affiliate disclosure is a transparent statement informing audiences that content contains affiliate links and that the creator may earn a commission if purchases are made through those links.
Read Definition →Affiliate Fraud
Affiliate fraud is any deceptive or illegitimate activity by affiliates or third parties to generate false clicks, leads, or sales in order to earn undeserved commissions from an affiliate program.
Read Definition →Affiliate Link
An affiliate link is a unique, trackable URL assigned to an affiliate that identifies them as the source of traffic or conversions, enabling accurate commission attribution.
Read Definition →Affiliate Manager
An affiliate manager is the person responsible for overseeing and optimizing an affiliate program, including recruiting affiliates, managing relationships, monitoring performance, and ensuring program profitability.
Read Definition →Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where businesses reward external partners (affiliates) with commissions for driving traffic, leads, or sales through their promotional efforts.
Read Definition →Affiliate Network
An affiliate network is a third-party platform that connects merchants (advertisers) with affiliates (publishers), providing tracking, reporting, and payment infrastructure for affiliate programs.
Read Definition →Affiliate Onboarding
Affiliate onboarding is the process of welcoming, educating, and equipping new affiliates with the tools, knowledge, and resources they need to successfully promote a product or service.
Read Definition →Affiliate Payout
An affiliate payout is the process of disbursing earned commissions to affiliate partners, typically on a set schedule and through a specified payment method.
Read Definition →Affiliate Portal
An affiliate portal is a dedicated, branded web interface where affiliates can access their tracking links, view performance data, manage payouts, and find promotional resources for a specific affiliate program.
Read Definition →Affiliate Program
An affiliate program is a marketing arrangement where a business rewards external partners (affiliates) with commissions for driving traffic, leads, or sales through their promotional efforts.
Read Definition →Affiliate Tier
An affiliate tier is a performance-based ranking system within an affiliate program where affiliates earn different commission rates or benefits based on their performance level.
Read Definition →Affiliate Tracking
Affiliate tracking is the technology and process used to monitor and attribute clicks, conversions, and sales to specific affiliate partners so they can be accurately compensated.
Read Definition →Annual Recurring Revenue
Annual recurring revenue (ARR) is the annualized value of all active subscription contracts, providing a high-level view of a subscription business's predictable yearly revenue stream.
Read Definition →Attribution Window
An attribution window is the defined time period after a user clicks an affiliate link during which any resulting conversion is credited to the referring affiliate.
Read Definition →Brand Ambassador
A brand ambassador is a person, often a loyal customer, employee, or influencer, who actively promotes and represents a brand to their personal and professional networks, typically through ongoing relationships rather than one-time transactions.
Read Definition →Churn Rate
Churn rate is the percentage of customers or subscribers who stop using your product or service during a given time period, serving as a key indicator of customer satisfaction and business health.
Read Definition →Commission Rate
A commission rate is the percentage or fixed amount an affiliate earns for each qualifying conversion they drive, serving as the primary financial incentive in an affiliate program.
Read Definition →Conversion Rate
Conversion rate is the percentage of users or visitors who complete a desired action, such as signing up, making a purchase, or subscribing, out of the total number who had the opportunity to do so.
Read Definition →Cost Per Acquisition
Cost per acquisition (CPA) is a pricing model where the advertiser pays the affiliate a fixed amount for each completed acquisition, such as a sale or new customer signup.
Read Definition →Cost Per Lead
Cost per lead (CPL) is a pricing model where the advertiser pays the affiliate a set amount for each qualified lead generated, such as a form submission, email signup, or free trial registration.
Read Definition →Cost Per Sale
Cost per sale (CPS) is a pricing model where the affiliate earns a commission only when their referral results in a completed sale or purchase.
Read Definition →Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, calculated by dividing total sales and marketing spend by the number of new customers gained in a given period.
Read Definition →Customer Acquisition
Customer acquisition is the process of attracting and converting new customers to your business, encompassing every strategy, channel, and tactic used to bring prospects from initial awareness to their first purchase or signup.
Read Definition →Customer Advocacy
Customer advocacy is a business strategy that focuses on turning satisfied customers into active promoters who voluntarily champion your brand through referrals, reviews, testimonials, and word-of-mouth recommendations.
Read Definition →Customer Lifetime Value (LTV/CLV)
Customer Lifetime Value (LTV or CLV) is the predicted total revenue a business can expect from a single customer account throughout the entire duration of their relationship.
Read Definition →Customer Referral
A customer referral is a recommendation made by an existing customer to a potential new customer, endorsing a product or service based on their personal experience. It is one of the most trusted and effective forms of new customer acquisition.
Read Definition →Customer Retention
Customer retention is the ability of a business to keep its existing customers over time, measured as the percentage of customers who continue using a product or service during a given period.
Read Definition →Demand Generation
Demand generation is a comprehensive marketing strategy focused on creating awareness and interest in a product or service, building a pipeline of engaged prospects who are ready to be nurtured into customers.
Read Definition →Double-Sided Referral
A double-sided referral is a referral program structure where both the referrer and the referred friend receive a reward when the referred person completes a qualifying action, creating mutual incentive for participation.
Read Definition →Earned Media
Earned media is publicity and exposure gained through organic means rather than paid advertising, including press coverage, social media mentions, customer reviews, referrals, and word-of-mouth recommendations.
Read Definition →Flywheel Model
The flywheel model is a business growth framework where satisfied customers drive new customer acquisition through referrals, reviews, and word of mouth, creating a self-sustaining cycle that accelerates over time with less incremental effort.
Read Definition →Gamification
Gamification is the application of game-design elements and principles, such as points, badges, leaderboards, and challenges, to non-game contexts like marketing, product engagement, and referral programs to drive user behavior.
Read Definition →Growth Hacking
Growth hacking is a marketing approach that prioritizes rapid experimentation across channels, product features, and business model elements to identify the most efficient ways to grow a business, often using creative and unconventional strategies.
Read Definition →Growth Loop
A growth loop is a self-reinforcing system where the output of one step feeds directly into the input of the next, creating a compounding cycle of user acquisition, engagement, and retention.
Read Definition →Guerrilla Marketing
Guerrilla marketing is an unconventional marketing strategy that uses creative, low-cost, and often surprising tactics to promote a product or brand, aiming for maximum impact with minimal budget through memorable and shareable experiences.
Read Definition →Influencer Marketing
Influencer marketing is a strategy that leverages individuals with established credibility and audiences in specific niches to promote products or services, using their reach and trust to drive awareness, engagement, and conversions.
Read Definition →Invite Program
An invite program is a growth strategy where existing users are empowered to invite new users to join a product or service, often used during product launches, beta periods, or as an ongoing acquisition channel. It creates exclusivity and leverages personal networks for growth.
Read Definition →K-Factor
The K-factor is a metric borrowed from epidemiology that measures virality in marketing and product growth. It represents the number of additional users each existing user generates, calculated by multiplying invitations sent per user by the conversion rate of those invitations.
Read Definition →Loyalty Program
A loyalty program is a structured marketing strategy that rewards customers for repeat purchases or ongoing engagement, incentivizing continued business and deeper brand relationships.
Read Definition →Milestone Reward
A milestone reward is a special incentive given to referral program participants when they achieve a specific referral count or activity threshold, designed to recognize significant achievements and motivate continued participation in the program.
Read Definition →Monthly Recurring Revenue
Monthly recurring revenue (MRR) is the predictable, normalized monthly revenue generated from all active subscriptions, representing the financial heartbeat of any subscription-based business.
Read Definition →Net Promoter Score (NPS)
Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend your product or service to others, scored on a scale from -100 to +100.
Read Definition →Network Effects
Network effects occur when a product or service becomes more valuable to each user as more people use it, creating a self-reinforcing cycle where growth begets more growth.
Read Definition →Organic Growth
Organic growth is business expansion achieved through internal resources and natural demand rather than paid advertising, acquisitions, or other external investments, driven by word-of-mouth, referrals, and product quality.
Read Definition →Pay-Per-Click Affiliate
A pay-per-click (PPC) affiliate is an affiliate who earns a commission for each click they drive to a merchant's website, regardless of whether those clicks result in a sale or lead.
Read Definition →Payback Period
Payback period is the amount of time it takes for a business to recover the cost of acquiring a customer through the revenue that customer generates, a critical metric for evaluating acquisition channel efficiency.
Read Definition →Performance Marketing
Performance marketing is a digital marketing strategy where advertisers pay only when specific actions—such as clicks, leads, or sales—are completed, making it entirely results-driven.
Read Definition →Product-Led Growth (PLG)
Product-led growth (PLG) is a business strategy where the product itself serves as the primary driver of customer acquisition, activation, retention, and expansion, rather than relying on traditional sales or marketing teams.
Read Definition →Product-Market Fit
Product-market fit is the degree to which a product satisfies strong market demand, achieved when customers are not only using the product consistently but also actively recommending it to others.
Read Definition →Recurring Commission
A recurring commission is a payment model where affiliates earn ongoing commissions each time a referred customer makes a repeat payment, commonly used in subscription-based businesses.
Read Definition →Refer-a-Friend
Refer-a-friend is a type of referral program that encourages existing customers to recommend a product or service to their friends and personal contacts, typically offering rewards to one or both parties when the friend becomes a customer.
Read Definition →Referral Attribution
Referral attribution is the process of identifying and crediting the specific referrer responsible for bringing in a new customer, ensuring that the right participant receives recognition and rewards for their referral activity.
Read Definition →Referral Bonus
A referral bonus is the reward or incentive given to a customer, employee, or partner when they successfully refer a new customer who completes a qualifying action such as signing up, making a purchase, or subscribing to a service.
Read Definition →Referral Campaign
A referral campaign is a time-bound or strategic initiative within a referral program designed to boost referral activity through targeted promotions, enhanced rewards, or special incentives that create urgency and drive participation.
Read Definition →Referral Code
A referral code is a unique alphanumeric string assigned to a referral program participant that a new customer enters during signup or checkout to attribute the referral and trigger rewards for both parties.
Read Definition →Referral Conversion Rate
The referral conversion rate is the percentage of referred prospects who complete a desired action, such as signing up, making a purchase, or subscribing, out of the total number of people who were referred or clicked a referral link.
Read Definition →Referral Email
A referral email is an email message designed to promote a referral program, encourage existing customers to make referrals, or deliver referral-related notifications such as reward confirmations, program invitations, and sharing prompts.
Read Definition →Referral Fraud
Referral fraud is the deliberate manipulation or abuse of a referral program to earn rewards dishonestly, including tactics like self-referrals, fake accounts, and collusion between parties who have no genuine intent to become customers.
Read Definition →Referral Incentive
A referral incentive is any reward, benefit, or motivation offered to encourage existing customers to refer new customers to a business. Incentives can be monetary (cash, credits, discounts) or non-monetary (exclusive access, recognition, charitable donations).
Read Definition →Referral Link
A referral link is a unique, trackable URL assigned to an individual participant in a referral program that identifies them as the source when a new customer signs up or makes a purchase through that link.
Read Definition →Referral Partner
A referral partner is an individual or organization that has a formal agreement to refer potential customers to a business in exchange for compensation, typically commissions or fixed fees, leveraging their professional network and industry relationships.
Read Definition →Referral Portal
A referral portal is a dedicated web interface or dashboard where referral program participants can access their unique referral link, track their referrals, monitor reward progress, and manage their participation in the program.
Read Definition →Referral Program
A referral program is a structured marketing strategy that incentivizes existing customers to recommend a product or service to new potential customers in exchange for rewards. It systematically turns word-of-mouth recommendations into a scalable growth channel.
Read Definition →Referral Rate
The referral rate is the percentage of your total customers who actively participate in your referral program by making at least one successful referral. It is a key performance indicator that measures how effectively your program converts customers into advocates.
Read Definition →Referral Reward
A referral reward is the benefit delivered to a participant upon successfully referring a new customer. It is the fulfillment of the referral program's incentive promise and can take the form of cash, credits, discounts, free products, gift cards, or other valuable benefits.
Read Definition →Referral ROI
Referral ROI is the return on investment generated by a referral program, measuring the total revenue and value created by referred customers relative to the total cost of running the referral program.
Read Definition →Referral Tier
A referral tier is a structured level within a referral program that offers escalating rewards as participants reach higher referral milestones, motivating continued sharing by providing increasingly valuable incentives for each new tier achieved.
Read Definition →Referral Tracking
Referral tracking is the process of monitoring and attributing customer referrals from the initial share through conversion, using technology like unique links, cookies, and tracking pixels to determine which referrer is responsible for each new customer.
Read Definition →Referral Widget
A referral widget is an embeddable user interface component that integrates directly into a website or application, allowing visitors and customers to participate in a referral program by signing up, accessing their referral link, sharing with friends, and tracking their referrals.
Read Definition →Retention Rate
Retention rate is the percentage of customers who continue using your product or service over a given period, serving as the inverse of churn rate and a key measure of customer loyalty.
Read Definition →Share Link
A share link is a URL designed for easy distribution across digital channels that directs recipients to a referral landing page, product page, or signup form. In referral programs, share links contain tracking parameters that attribute the referral to the person who shared it.
Read Definition →Social Proof
Social proof is a psychological phenomenon where people look to the actions, choices, and opinions of others to determine their own behavior, widely used in marketing to build trust and drive conversions.
Read Definition →Social Sharing
Social sharing is the act of distributing content, links, or recommendations through social media platforms and messaging apps. In referral marketing, social sharing is a primary distribution channel where participants share their referral links with their networks.
Read Definition →Sub-Affiliate
A sub-affiliate is an affiliate who is recruited by another affiliate (the parent affiliate) and whose conversions generate commissions for both themselves and the parent affiliate who referred them.
Read Definition →Two-Sided Marketplace Referral
A two-sided marketplace referral is a referral program designed for platforms that connect two distinct user groups, such as buyers and sellers or riders and drivers, requiring separate referral strategies and incentives for each side of the marketplace.
Read Definition →User-Generated Content
User-generated content (UGC) is any form of content, including text, images, videos, reviews, and social media posts, created by customers or users rather than the brand itself, serving as authentic social proof and marketing material.
Read Definition →Viral Coefficient
The viral coefficient, also known as the K-factor, measures the average number of new users that each existing user generates through referrals and sharing. A viral coefficient greater than 1 indicates exponential, self-sustaining growth.
Read Definition →Viral Loop
A viral loop is a self-reinforcing growth cycle where existing users of a product naturally bring in new users, who then bring in more new users, creating exponential and compounding growth without proportional increases in marketing spend.
Read Definition →Viral Marketing
Viral marketing is a strategy that encourages individuals to share a marketing message with others, creating exponential growth in the message's visibility and reach through social sharing and word-of-mouth.
Read Definition →Word-of-Mouth Marketing
Word-of-mouth marketing (WOMM) is a strategy that leverages organic conversations and personal recommendations between consumers to promote a product or service, widely considered the most trusted and influential form of marketing.
Read Definition →
