# Affiliate Creatives > Affiliate creatives are the banners, copy, logos, and files you give affiliates. Learn what to include and how to share them in your affiliate portal. - URL: https://growsurf.com/glossary/affiliate-creatives/ --- [← View All Terms](/glossary/) Affiliate creatives are the ready-made promotional assets a program gives its affiliates, such as banners, logos, product images, email copy, and social posts, so partners can promote accurately without designing anything themselves. An affiliate who has to design their own banner and write their own pitch will usually do neither. Creatives remove that excuse. They are the kit a program hands to every partner so the first promotion can go out the same day they are approved. ### What to Include - **Brand kit:** Logos in light and dark versions, brand colors, and a one-line description of the product that you are happy to see repeated. - **Banners:** Standard display sizes (300x250, 728x90, 160x600, 300x600, 320x50) with your offer and a call to action. - **Product images and screenshots:** Current, high-resolution, and free of internal data. - **Copy blocks:** Email templates, social posts, and a short review-style paragraph that partners can paste and adapt. - **A one-pager:** A PDF that explains the product and the program for partners who pitch to their own audience or team. - **Links and codes:** The partner's own [affiliate link](/glossary/affiliate-link/), plus any coupon codes or landing pages built for the program. - **The rules:** A link to the [affiliate agreement](/glossary/affiliate-agreement/) and a ready-made [affiliate disclosure](/glossary/affiliate-disclosure/) line. ### Why Creatives Matter - **Consistency:** Partners describe the product the way you would, with the right claims and the current pricing. - **Speed:** Time from approval to first promotion drops from weeks to hours. - **Compliance:** Pre-written copy carries the disclosure and avoids claims you cannot back up. - **Fewer support emails:** "Do you have a logo?" and "What should I say?" stop arriving. ### Organizing and Distributing Them Creatives belong inside the [affiliate portal](/glossary/affiliate-portal/), where partners already go for their links and stats. A resources library with a title and short description for each asset works better than an email attachment nobody can find later. Control who sees what: some assets should be limited to approved partners, and seasonal assets should go live and expire on a schedule. Refresh the set whenever pricing, positioning, or the product's look changes, and remove old versions so they stop circulating. ### Compliance Every copy block should include a disclosure line, and every image should be one you own the rights to. State which claims partners may make, and give them a support address for questions rather than letting them guess. ### Measuring Creatives Tag links by creative or channel so you can see which banner or copy block drives clicks and sales. Retire what does not perform and build more of what does. ## Related Terms [Affiliate Portal An affiliate portal is a dedicated, branded web interface where affiliates can access their tracking links, view performance data, manage…](/glossary/affiliate-portal/) [Affiliate Onboarding Affiliate onboarding is the process of welcoming, educating, and equipping new affiliates with the tools, knowledge, and resources they…](/glossary/affiliate-onboarding/) [Affiliate Link An affiliate link is a unique, trackable URL assigned to an affiliate that identifies them as the source of traffic or conversions,…](/glossary/affiliate-link/) [Affiliate Disclosure An affiliate disclosure is a transparent statement informing audiences that content contains affiliate links and that the creator may earn…](/glossary/affiliate-disclosure/) [Affiliate Manager An affiliate manager is the person responsible for overseeing and optimizing an affiliate program, including recruiting affiliates,…](/glossary/affiliate-manager/) ## How GrowSurf Helps GrowSurf's Program Resources section in the participant portal is where you publish the things your affiliates and referrers ask for: a brand kit, a one-pager, a promo image pack, a link to your affiliate terms, or a block of copy they can paste. Add a file, a link, or a block of copy under the Program Editor, give it a title and a short description, and it appears in each participant's Resources list. Only the participants you have approved can open a file, and you choose when each resource goes live. The same Media Library is shared across all your programs, so you upload a logo or image once and reuse it everywhere. Resources work for referral programs as well as affiliate programs, and developers can manage them through the REST API. ## Related Blog Posts ### [Top 5 Affiliate Software Tools in 2026 for Marketers](/blog/affiliate-software-tools/) Affiliate software tools make all the difference to a sophisticated, efficient and profitable affiliate marketing program. We explore the top five in this article. ### [Partner Marketing 101: Partner Marketing Strategy + Examples](/blog/partner-marketing/) Wondering what partner marketing is and how you can launch a partner marketing strategy for your business? This guide will teach you everything you need to know. ### [10 Crucial Tips To Promote Your Referral Program to Success](/blog/how-to-promote-referral-program/) Once you've launched your referral program, it is not enough to sit back and wait for referrals to come in. Getting the message out to your users is critical to successful referral marketing. Learn how to spread the word with these 10 crucial tips. ## FAQ #### What creatives should an affiliate program provide? At minimum: logos, a few banner sizes, product screenshots, two or three copy blocks for email and social, a one-pager, and a ready-made disclosure line. Add coupon codes and dedicated landing pages if the program uses them. #### What banner sizes do affiliates need? The common display sizes are 300x250, 728x90, 160x600, 300x600, and 320x50 for mobile. Start with the first two and add the rest if partners ask. #### How often should creatives be refreshed? Whenever pricing, positioning, or the product's look changes, and at least once a year. Remove outdated versions so partners stop using them. #### Do affiliates have to use the provided creatives? Usually not, and the best partners write in their own voice. Provided creatives set the baseline and carry the required disclosure and approved claims; your agreement should still govern what partners may say when they write their own. ## Unlock the power of word-of-mouth marketing and deepen your bond with customers Set up your refer a friend program with customer referral and affiliate program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time. [Launch Your Program](https://app.growsurf.com/signup) 14 day free trial No credit card required Trusted by marketing and product teams that grow through customer, user, and partner referrals. ## Built for lean teams, scaled for category leaders Successfully submitted! Error! Please try again