# Affiliate Landing Page > What an affiliate landing page is and what to include, from commission details to an earnings calculator and an apply button. - URL: https://growsurf.com/glossary/affiliate-landing-page/ --- [← View All Terms](/glossary/) An affiliate landing page is the public page that explains an affiliate program to prospective partners and lets them apply or sign up. It covers what the program pays, how it works, and who it is for. Every [affiliate program](/glossary/affiliate-program/) needs a front door. The affiliate landing page is where a potential partner decides whether promoting you is worth their time. It is a recruitment page, not a product page: the reader is not buying, they are evaluating an income opportunity. ### What Belongs on an Affiliate Landing Page - **A plain headline:** Who the program is for and what they earn. "Earn 30% recurring commission promoting Acme" beats "Join our partner ecosystem." - **The commission structure:** The [commission rate](/glossary/commission-rate/), whether it recurs, how long the [cookie](/glossary/affiliate-cookie/) lasts, and when payouts happen. Hiding this is the most common mistake on these pages. - **How it works:** Three or four steps: apply, get your link, share it, get paid. - **An earnings calculator:** A slider that turns "30% recurring" into "$450 a month from 15 customers." Concrete numbers convert better than percentages. - **Eligibility and rules:** Who you accept, what promotion methods are off limits, and a link to the [affiliate agreement](/glossary/affiliate-agreement/). - **FAQ:** Payout methods, minimum thresholds, tax forms, and what counts as a sale. - **Two calls to action:** Apply or join for new partners, and sign in for existing affiliates so they can reach their [portal](/glossary/affiliate-portal/). ### Why It Matters Partners search for "\[your brand\] affiliate program" before they commit. If that search lands on a support article or nothing at all, you lose them. A dedicated page also sets expectations early, which means fewer "how much do I earn" and "when do I get paid" emails once they are in. And because it explains the rules up front, weak applicants filter themselves out before they reach your [application](/glossary/affiliate-application/) queue. ### Common Mistakes - Vague commission language such as "competitive rates." Partners assume the worst. - No earnings example. People cannot picture a percentage. - No sign-in link, so existing affiliates email you to ask where their dashboard went. - A generic design that does not match your brand, which makes the program look like an afterthought. ### Measuring the Page Track visits to applications, applications to approvals, and approvals to first sale. A page with lots of visits and few applications has a positioning problem. Lots of applications and few approvals means the page attracts the wrong audience. ## Related Terms [Affiliate Program An affiliate program is a marketing arrangement where a business rewards external partners (affiliates) with commissions for driving…](/glossary/affiliate-program/) [Affiliate Application An affiliate application is the form a prospective partner submits to join an affiliate program that screens its members. The program…](/glossary/affiliate-application/) [Affiliate Onboarding Affiliate onboarding is the process of welcoming, educating, and equipping new affiliates with the tools, knowledge, and resources they…](/glossary/affiliate-onboarding/) [Affiliate Portal An affiliate portal is a dedicated, branded web interface where affiliates can access their tracking links, view performance data, manage…](/glossary/affiliate-portal/) [Commission Rate A commission rate is the percentage or fixed amount an affiliate earns for each qualifying conversion they drive, serving as the primary…](/glossary/commission-rate/) ## How GrowSurf Helps Every affiliate program you run in GrowSurf gets its own hosted homepage. Visitors land on one page that explains the program, shows what they can earn, and lets them apply or sign in. The headline, rewards, how-it-works steps, and FAQ are all yours to edit under Program Editor > Design, and the page is drawn in your program's colors with your logo. An earnings calculator on the page lets a visitor move a slider and see what they would make from the starting numbers you set. The main button reads Apply when your program reviews applications and Join when anyone can enroll instantly, so the page always matches how your program admits affiliates. Existing partners sign in from the same page to reach their portal. ## Related Blog Posts ### [9 Simple Ways to Design a High-Converting Landing Page](/blog/landing-page-design-tips/) High-converting landing pages are the holy grail of any digital business. Here's how you can design landing pages that bring in conversions. ### [Top 5 Affiliate Software Tools in 2026 for Marketers](/blog/affiliate-software-tools/) Affiliate software tools make all the difference to a sophisticated, efficient and profitable affiliate marketing program. We explore the top five in this article. ### [What Is a Partner Program in SaaS and How Do You Build One?](/blog/partner-program-in-saas/) A partner program helps generate leads, increase sales, and boost growth. Read on to learn what a SaaS partner program is and how you can build one. ## FAQ #### What should an affiliate landing page include? A clear headline, the commission structure and cookie length, a short how-it-works section, an earnings example or calculator, eligibility rules with a link to your agreement, an FAQ, and buttons to apply and to sign in. #### Should the commission rate be public? Yes. Partners compare programs before applying, and a hidden rate reads as a low rate. Publish the rate and the terms that go with it. #### How is an affiliate landing page different from an affiliate portal? The landing page is public and recruits new partners. The affiliate portal is private and serves partners who are already approved, with their links, stats, and payouts. #### Do I need an affiliate landing page if I use an affiliate network? Networks list your program to their members, but a page on your own domain still catches partners who search for your brand directly and gives you full control over the pitch. ## Unlock the power of word-of-mouth marketing and deepen your bond with customers Set up your refer a friend program with customer referral and affiliate program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time. [Launch Your Program](https://app.growsurf.com/signup) 14 day free trial No credit card required Trusted by marketing and product teams that grow through customer, user, and partner referrals. ## Built for lean teams, scaled for category leaders Successfully submitted! Error! Please try again