# Referral Landing Page > What a referred friend sees after clicking a referral link. Learn what to show, how to capture the lead early, and how referral attribution works. - URL: https://growsurf.com/glossary/referral-landing-page/ --- [← View All Terms](/glossary/) A referral landing page is the page a referred friend sees after clicking a referral link. It tells them who sent them, what they get for signing up, and gives them one clear next step. A [referral link](/glossary/referral-link/) has to land somewhere. The referral landing page is that destination, and it is the only part of a referral program the referred friend ever sees. If it is confusing, everything upstream, the reward, the sharing copy, the referrer's enthusiasm, is wasted. ### What a Referred Friend Needs to See - **Who referred them.** "Sarah invited you" turns a marketing page into a recommendation from someone they trust. - **What they get.** In a [double-sided referral](/glossary/double-sided-referral/), the friend's reward is the headline: a free month, $20 off, a gift card. - **One next step.** A single form or button. Not a menu, not a pricing table, not a blog. - **Enough trust to act.** A line about what the product does, a logo, and maybe a short testimonial. Nothing more. ### Referral Landing Page vs. Referral Page These get confused. A referral page or [referral portal](/glossary/referral-portal/) is where your existing customer gets their link and tracks their referrals. A referral landing page is where their friend arrives. They serve different people with different intent, and they should look different. ### Capture the Lead Early Most referred friends do not sign up on their first visit. They read the offer, mean to come back, and never do. A landing page that asks only for an email in exchange for the offer captures the lead while the recommendation is fresh. The referral is attributed to the referrer at that moment, the friend gets an email reminding them of the offer, and they can finish signing up whenever they are ready. ### Attribution on the Page The landing page is where [referral attribution](/glossary/referral-attribution/) happens. The link or code identifies the referrer, a cookie remembers them for the length of the [attribution window](/glossary/attribution-window/), and the friend's email or account ties the eventual conversion back to them. If the page strips the referral parameter, redirects through a system that drops it, or lives on a domain the tracking script does not cover, the referral is lost. ### Best Practices - Match the promise in the share message. If the referrer's text said "get a free month," the page should say "get a free month" in the first line. - Keep the offer and the form above the fold, especially on mobile, where most referral links are opened. - Load fast. Referred visitors have less patience than people who searched for you. - Do not ask for more than you need. Email first, everything else later. - Show the referrer's reward too when it helps the friend feel good about signing up. ## Related Terms [Referral Link A referral link is a unique, trackable URL assigned to an individual participant in a referral program that identifies them as the source…](/glossary/referral-link/) [Share Link A share link is a URL designed for easy distribution across digital channels that directs recipients to a referral landing page, product…](/glossary/share-link/) [Double-Sided Referral A double-sided referral is a referral program structure where both the referrer and the referred friend receive a reward after the…](/glossary/double-sided-referral/) [Referral Attribution Referral attribution is the process of identifying and crediting the specific referrer responsible for bringing in a new customer,…](/glossary/referral-attribution/) [Referral Portal A referral portal is a dedicated web interface or dashboard where referral program participants can access their unique referral link,…](/glossary/referral-portal/) ## How GrowSurf Helps GrowSurf gives every referral program a referred-friend experience out of the box, either on a page GrowSurf hosts or embedded on your own site through the referral widget. The page greets the friend with the referrer's name and the reward they get, and you edit the headings and copy in the Program Editor with a live preview. The Claim Offer Popup catches the friend the moment they land. They enter their email to claim the offer, GrowSurf credits the referral to the referrer right then and records the friend as a lead, and the friend can finish signing up whenever they are ready. They receive an Offer Claimed email instead of the usual welcome email so nobody gets two. Your participants list shows who claimed through the popup, and attribution carries through the referral link, cookies, and email matching until the friend completes the qualifying action. ## Related Blog Posts ### [How to Make a Perfect Referral Page (Step-by-Step with Examples)](/blog/referral-page/) A customer referral page is a great way to encourage the people who use your product or service to tell their friends and family about it. It's a win-win situation for both you and your customers: someone gets a fantastic deal while you get more business from new customers! This blog post will teach you how to create the perfect referral page, step-by-step, with examples. ### [9 Simple Ways to Design a High-Converting Landing Page](/blog/landing-page-design-tips/) High-converting landing pages are the holy grail of any digital business. Here's how you can design landing pages that bring in conversions. ### [Referral Links Explained: Definition, Benefits and More](/blog/referral-links/) Everything you need to know about referral links and how to integrate them into your referral program. The explanation, definition, benefits and more ### [10 Crucial Tips To Promote Your Referral Program to Success](/blog/how-to-promote-referral-program/) Once you've launched your referral program, it is not enough to sit back and wait for referrals to come in. Getting the message out to your users is critical to successful referral marketing. Learn how to spread the word with these 10 crucial tips. ## FAQ #### What should a referral landing page include? The referrer's name, the offer for the friend, one form or button, and just enough context to trust the product. Keep it short and put the offer above the fold. #### How is a referral landing page different from a referral page? A referral page serves your existing customer: it shows their link, shares, and rewards. A referral landing page serves the friend who clicked that link. Different audience, different job. #### Should I ask for an email before the full signup? Yes, when the full signup takes more than a minute. Capturing the email first attributes the referral and lets you follow up. Most referred friends do not finish signing up on the first visit. #### How do I know which referrer sent a visitor? The referral link or code carries the referrer's identity to the page, a cookie keeps it for the attribution window, and the friend's email or account links the conversion back to the referrer. ## Unlock the power of word-of-mouth marketing and deepen your bond with customers Set up your refer a friend program with customer referral and affiliate program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time. [Launch Your Program](https://app.growsurf.com/signup) 14 day free trial No credit card required Trusted by marketing and product teams that grow through customer, user, and partner referrals. ## Built for lean teams, scaled for category leaders Successfully submitted! Error! Please try again