Implement your referral program
with minimal dev time

Name: GrowSurf
Rating: 4.74 (47 reviews)
Author: GrowSurf

A referral program lets your customers share a link and earn rewards when they bring in new users or customers. GrowSurf can be set up in a few days or less, and many teams launch within a day. Here is a simple overview of how it works.

Create your referral program in under 15 minutes with the help of our quickstart guide. Then invite your dev team to complete installation.

Follow your program checklist to test, launch, and promote your referral program. With GrowSurf, you'll get guided every step of the way to ensure you find success with your referral marketing efforts.

Real-time analytics and admin dashboard give you powerful insights like who your top referrers are and the engagement funnel for your referral program, while weekly and monthly email reports keep you in the loop.

Step 1

Give users a link to share

Step 2

Track referred signups

Step 3

Count successful referrals

Step 4

Send rewards

Next, tell GrowSurf when a new user signs up through a referral link. Choose one of the options below based on how your signup flow works.

Add one GrowSurf script to your signup page and GrowSurf can connect each signup back to the person who shared the link. It attaches referral tracking to the signup flow and landing pages you already use, so you do not need to change how new users or leads sign up today.

<script type='text/javascript'>
    (function(g,r,s,f){g.grsfSettings={campaignId:'45hxmj',version:'2.0.0'};s=r.getElementsByTagName('head')[0];f=r.createElement('script');f.async=1;f.src='https://app.growsurf.com/growsurf.js'+'?v='+g.grsfSettings.version;f.setAttribute('grsf-campaign', g.grsfSettings.campaignId);!g.grsfInit?s.appendChild(f):';})(window,document);
</script>

After the script is installed, referred visitors still use your normal signup flow. The difference is that the page can now show invite details for that visitor, such as who sent them there and the offer tied to the visit. See the before and after example below:

Before After

If you use a custom form or single-page app, send the signup to GrowSurf with growsurf.addParticipant() . Pass the new user's email and GrowSurf can match them to the person who shared the link from the browser cookie.

growsurf.addParticipant({
    email: '[email protected]',
    firstName: 'Gavin',
    lastName: 'Belson',

    // Optional: Save any custom data as participant metadata
    country: 'UK',
    subscriptionPlan: 'Pro',
});

You can also send extra fields as metadata if you want to use them later in reports or rewards.

If signups happen in your mobile app or on your server, send the signup through /POST Add Participant . Pass the new user's email plus referredBy, which can be the referrer ID or email address, or retrieve it with growsurf.getReferrerId() .

curl -X POST 'https://api.growsurf.com/v2/campaign/45hxmj/participant' \
     -H 'Authorization: Bearer YOUR_API_KEY' \
     -H 'Content-Type: application/json' \
     -d $'{
         "email": "[email protected]",
         "firstName": "Gavin",
         "lastName": "Belson",
         "referredBy": "richard-h8kp6l",

         # Optional: Save custom fields as participant metadata
         "metadata": {
             "country": "UK",
             "subscriptionPlan": "Pro"
         }
     }'

You can also send extra fields as metadata if you want to use them later in reports or rewards.

Then tell GrowSurf what counts as a successful referral. Choose one of the options below based on where that success event happens.

Connect a billing, CRM, or automation tool and GrowSurf can mark successful referrals for you.

Mark referrals as successful after a payment

Mark referrals as successful when a deal reaches a stage

Mark referrals as successful after another event (view Zap templates)

If the success event happens in your frontend, call growsurf.triggerReferral() when the referred user completes it. Just provide the email address of the person who completed the referral goal.

growsurf.triggerReferral('[email protected]');

If the success event happens on your server, call /POST Trigger Referral by Email when the referred user completes it. Just provide the email address of the person who completed the referral goal.

curl -X POST 'https://api.growsurf.com/v2/campaign/45hxmj/participant/[email protected]/ref' \
     -H 'Authorization: Bearer YOUR_API_KEY'

Finally, send the reward. GrowSurf emails people when they earn the reward, and you can choose one of the options below based on how you want the reward to go out.

Connect a reward tool or automation and GrowSurf can send rewards for you.

Send cash, gift cards, coupons, or account credit

Send other rewards with Zapier

You can also offer different reward amounts based on who was referred or what they bought. See how to set that up with flexible reward rules.

If you want full control, use webhooks and send the reward from your own system. You can also pass reward metadata so your team can change reward values without changing code each time.

// Node.js webhook example

app.post('/your/webhook/payload-url', function(req, res) {
const body = req.body;

try {
    if (body.event === 'PARTICIPANT_REACHED_A_GOAL') {
        // Write code here to do something when a participant wins a reward
        console.log(`${body.data.participant.email} just won this reward: ${body.data.reward.description}`);

        // If the reward is approved
        if (body.data && body.data.reward && body.data.reward.approved) {
            // Do something

            // Optional: If there is any reward metadata, use it:
            if (body.data.reward.metadata && body.data.reward.metadata["proRewardValue"]) {
                console.log(`${body.data.participant.email} earned an amount of ${body.data.reward.metadata["proRewardValue"]}.`);
            }
        }

        // If this is a double-sided reward, use body.data.reward.isReferrer to determine if this is for the referrer or referred person
        if (body.data && body.data.reward && body.data.reward.isReferrer) {
            // Do something
        }
    }

} catch (err) {
res.status(400).end();
}
res.json({received: true});
});

First, give each user a place to get their referral link, share it, and see how their referrals are doing. Here are three simple ways to do that.

If you do not want to build this page yourself, use the hosted page that comes with your program. You can also put it on your own subdomain, such as https://refer.yoursite.com.

Use a popup if you want a simple way to show each user's referral link, referrals, and rewards inside your product. Open it from any button in your UI and pass the logged-in user's email so GrowSurf knows whose details to show.

Example button code:

<a class="growsurf-window-open"
   data-grsf-email="[email protected]"
   data-grsf-first-name="Gavin"
   data-grsf-last-name="Belson">

    Refer and Earn $100

</a>

If you want the referral experience on your own page, embed the pieces you need directly in your product. When a user is logged in, their link and referral activity can load automatically.

Referral Link - Show each user's referral link

Example embed code:

<div data-grsf-block-form
   data-grsf-email="[email protected]"
   data-grsf-first-name="Gavin"
   data-grsf-last-name="Belson"
></div>

Invite Form - Let users send email invites from this page

Example embed code:

<div data-grsf-block-invite></div>

Referral Status - Show each user's referral progress

Example embed code:

<div data-grsf-block-referral-status></div>

You can style these embedded blocks to match your product. See our docs for setup details.

Connect your email tool to add referral links to the emails you already send.

Add referral links to email campaigns and transactional emails

"GrowSurf manages everything to do with our referral program from A to Z — our tech team had to merely paste a small piece of code into our app, everything else was easily set up by marketing. The savings from that alone makes the decision to go with a 3rd party (instead of building things ourselves) well worth it.”

Alex Klein

Co-Founder at Ubindi

"We wanted a cost-savvy solution that could be managed and changed easily without the help of IT/devs. GrowSurf provided us exactly what our business needed! They saved me and our development team valuable time by providing an easy-to-use solution of building an internal system, with minimal coding. With GrowSurf's support, I was able to set up the entire program within a day."

Gabriella Di Fazio

Marketing Manager at SurveyMonkey

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Implement your referral programwith minimal dev time

Alex Klein

Gabriella Di Fazio

Unlock the power of word-of-mouth marketing anddeepen your bond with customers

Built for lean teams,scaled for category leaders

View GrowSurfCustomer Examples

Implement your referral program
with minimal dev time

Unlock the power of word-of-mouth marketing and
deepen your bond with customers

Built for lean teams,
scaled for category leaders

View GrowSurf
Customer Examples