Connect GrowSurf to the right ActiveCampaign list

Save the list your team actually uses for referral and lifecycle campaigns. That keeps the GrowSurf fields on the same contacts you will filter inside ActiveCampaign.

Open ActiveCampaign custom fields and confirm the GrowSurf field group

Before you build segments, verify that the GrowSurf fields are visible inside ActiveCampaign's custom field area. ActiveCampaign's own help docs confirm those custom contact fields can be used in the segment builder, automation conditions, and personalization workflows.

Make each GrowSurf field available to the synced list

If a GrowSurf field is missing in a campaign or automation builder, revisit the field settings and confirm it is available to the same list GrowSurf syncs into.

Build segments around referral activity

• Create a segment for contacts with %GROWSURF_TOTAL_REFERRAL_COUNT% equal to zero when you want a first-share nudge.
• Create a segment for contacts whose %GROWSURF_REFERRAL_STATUS_ID% reflects awarded credit when you want advocacy or reward follow-up messaging.
• Create a segment for contacts whose %GROWSURF_NEXT_MILESTONE% is populated when you want progress-focused reminders for near-reward participants.
• Use %GROWSURF_SHARE_URL% in the message itself so segmented contacts have an immediate referral CTA.

Reuse those segments in campaigns and automations

Once the segment exists, you can attach it to normal ActiveCampaign campaigns, automation entry logic, or If/Else branches. That keeps the targeting tied directly to the referral data GrowSurf already syncs.

Validate the segment with a real synced contact

Check the same participant in GrowSurf and ActiveCampaign before the audience goes live. If the count, status, and milestone text match in both tools, your segment rules are grounded correctly.