How to Build Referral Campaigns in EmailOctopus with GrowSurf

Once GrowSurf is syncing to an EmailOctopus list, each contact’s referral link and progress are custom fields. EmailOctopus merges them into campaign content with double curly braces, so one send gives every reader their own link.

The same merge tags work in automation emails, which reach each new contact on their own timeline rather than everyone at once.

Double braces around the field tag

The field tag alone does not merge. {{GrowSurfShareURL}} does.

Write for zero referrals first

Most of your list has not referred anyone. Make the default sentence work for them, then add the progress line.

Test with a synced contact

A preview against someone who is not a participant renders blanks and tells you nothing.