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Integration Guide

How to Turn GrowSurf Referral Events into Google Analytics Key Events

Choose the GrowSurf event that matches success for your program, then promote it to a GA4 key event for cleaner reporting and downstream conversion use.

Want the full setup walkthrough?

Use these docs for exact setup steps, supported fields, and troubleshooting.

In GA4, the old Universal Analytics idea of a goal is now handled with key events. GrowSurf already sends the referral event stream you need, so the real setup decision is which GrowSurf event deserves to be treated as your primary success event.

That keeps the reporting aligned with your program model instead of counting every referral-related action as equally important.

Integration Steps

Connect GrowSurf to Google Analytics 4 and confirm events arrive

GrowSurf Google Analytics integration setup showing measurement ID input and event settings
Before you create a GA4 key event, make sure GrowSurf is already sending the referral events you need.

Connect the Google Analytics integration in GrowSurf, keep the relevant events enabled, and run one test referral flow so the event names are easy to confirm in GA4.

Choose the event that matches the real success condition

Use growsurf_signup if success means a new participant joined your program. Use growsurf_referral if success means a referred friend completed signup. Use growsurf_referral_trigger if a later qualifying action is what should count as the referral conversion.

Find the event in Google Analytics

Google Analytics events report with GrowSurf referral events visible
Filtering to GrowSurf events makes it much easier to pick the one event that should become a GA4 key event.

Open your GA4 events management or reporting view and confirm the exact GrowSurf event name you want to promote. Keeping the naming exact matters because key events are case sensitive.

Mark the chosen GrowSurf event as a key event

In Google Analytics, mark the selected GrowSurf event as a key event. Keep the list focused on the one or two events that represent real referral success so reporting stays readable.

Review the setup whenever your referral trigger changes

If you switch from counting referred-friend signups to counting a later qualified action, update the key event to match. Otherwise your dashboards will keep measuring the wrong success moment.

Tips

FAQ

Are GA4 key events the same thing as the old Google Analytics goals?

They serve the same job. Google Analytics 4 uses the term key events instead of the older Universal Analytics goal terminology.

Which GrowSurf event should become my GA4 key event?

Choose the GrowSurf event that matches the step you actually reward or report on: growsurf_signup, growsurf_referral, or growsurf_referral_trigger.

Do key events backfill historical GrowSurf data?

No. GA4 key-event configuration affects reporting from the point you create it forward, so it is worth setting the right event as soon as your referral tracking is stable.

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