Connect HubSpot and verify the GrowSurf property group

Before you build a score, make sure the GrowSurf property group is present on contact records. That confirms HubSpot can read the referral fields you plan to score.

Choose the referral signals that should raise priority

A strong starting point is to add points when a contact has referred at least one person, when referral status has reached an awarded state, or when referral counts show sustained activity. If your team wants to prioritize advocates before they earn the next reward, you can also use the milestone-related properties as a softer signal.

Build the score inside HubSpot

In HubSpot's lead scoring tool, create a contact score and add property-based rules that reference the GrowSurf fields. HubSpot handles the score calculation and storage; GrowSurf keeps the source properties current on the contact record.

Use the score in segments, handoffs, and follow-up workflows

Once the score is live, use it to create segments for high-value advocates, alert sales or lifecycle teams, or enroll scored contacts in follow-up workflows. If your team does not have access to HubSpot's lead scoring tool, use the GrowSurf fields directly in segments as the fallback.

Test with known referrers and non-referrers

Validate the score on two real records: one contact with no referral activity and one active referrer. That helps you confirm the point thresholds make sense before the score is used in routing or campaigns.