Connect GrowSurf to the Klaviyo list you want to segment

Open the Klaviyo integration in GrowSurf, enter your API key, and select the Klaviyo list that should receive participant updates.

Save the integration and confirm the synced list

Give GrowSurf time to sync at least one real participant record so the GrowSurf properties are available on Klaviyo profiles for segmentation.

Create segments from GrowSurf profile properties

In Klaviyo, build segments from the synced GrowSurf profile properties instead of creating a second referral audience by hand.

• Create a segment for participants whose GrowSurf Total Referral Count is 0 so you can send a first-share nudge.
• Create a segment for participants whose GrowSurf Referral Status is CREDIT_AWARDED when you want to reward or upsell your most active referrers.
• Create a segment for participants whose GrowSurf Next Milestone is populated when you want to send progress reminders tied to a real upcoming reward.

Use those segments in flows and campaigns

Once the segment logic is working, plug the same audiences into your usual Klaviyo campaigns, automated flows, and suppression rules.

Validate each segment with known participant profiles

Test each segment against participant records you can verify in GrowSurf so your Klaviyo audience rules always match the referral data your team is already using elsewhere.