Connect Mailchimp before you import or sync participants

From your GrowSurf campaign, connect Mailchimp, pick the Audience you want to use, and save the integration. GrowSurf creates the Mailchimp fields it needs on that Audience, including the share URL, referral status, referral counts, referrer details, and milestone text fields documented in the GrowSurf Mailchimp setup guide.

Build the email around the merge tags Mailchimp already knows

Mailchimp uses Audience fields and merge tags for personalization, so you can drop GrowSurf values directly into your copy and buttons. The most useful tags for referral email are *|SHAREURL|*, *|REFSTATUS|*, *|TREFCOUNT|*, *|NXTREWARD|*, and *|EMAIL|* when you want to pass the subscriber email into a referral portal link.

Choose the right call-to-action format

Use *|SHAREURL|* when you want the simplest possible CTA: copy your link, open your link, or share your link. If you prefer a button that sends someone straight to your GrowSurf referral portal, GrowSurf's tutorials also show a portal URL pattern that passes the subscriber email into the destination link.

Support the CTA with live referral context

• Use *|REFSTATUS|* when the email should acknowledge whether the participant is still waiting on credit or has already earned it.
• Use *|TREFCOUNT|* or *|MREFCOUNT|* when you want different copy for first-time sharers versus repeat referrers.
• Use *|NXTREWARD|* when you want the email to remind someone what they unlock next.

Send a test from a real synced contact

Before you schedule the campaign, preview or test-send the email against a contact that already exists in your GrowSurf-connected Audience. That is the fastest way to confirm the merge tags resolve correctly and the CTA sends people to the right referral experience.