Connect Mixpanel in GrowSurf before you start analyzing

In GrowSurf, open Campaign Editor > 4. Options > Integrations, open the Mixpanel card, and enter your Mixpanel project token if needed. If you already run Mixpanel everywhere the referral flow happens, the token is optional, but GrowSurf still recommends adding it so URLs without Mixpanel installed do not get missed.

Confirm the GrowSurf event family is reaching Mixpanel

GrowSurf emits five core Mixpanel events: growsurf_signup, growsurf_share, growsurf_invite, growsurf_referral, and growsurf_referral_trigger. Whitelist the referral portal URL and the referred-friend landing page in Mixpanel, then allow up to 15 minutes for new events to appear.

Turn the event stream into useful referral cohorts

• Create a cohort of participants who joined the program but never shared by starting from growsurf_signup and excluding people with growsurf_share.
• Create a cohort of active advocates based on repeated growsurf_share or growsurf_invite activity.
• Create a cohort of converted referrals by focusing on referred friends who reached growsurf_referral_trigger instead of only signing up.

Those cohorts become the reusable audience layer you can compare inside Mixpanel analysis later.

Inspect one participant before saving your cohort logic

Open a known participant in Mixpanel and verify the email identity, event order, and event names against the same person in GrowSurf. That is the fastest way to catch bad assumptions before a cohort powers dashboards or alerts.

Use those cohorts in downstream Mixpanel reports

Once the cohort definitions are correct, compare them in Mixpanel reports such as funnels, retention views, or other saved analyses. This is where you can separate first-time sharers from proven referrers and see whether converted referrals behave differently from the rest of your users.