Explore a vast library of referral marketing resources and lessons, hand-picked from everything GrowSurf has learned from the hundreds of referral programs we’ve managed over the years.
Referral marketing is one of the most cost-efficient growth channels. Period.
Leveraging your existing, loyal customer base to bring in new ones is a sure way to bring in new users and revenue for your business.
Whether you’re getting ready to launch your first referral campaign or looking to optimize your referral program, you’re in the right place.
Some businesses are better equipped to launch a successful referral program than others. Not every company needs a referral program, after all.
Would your business benefit from referral marketing? Read these resources to find out!
Why is referral marketing so powerful? Here’s our top 12 reasons why.
SaaS companies are a perfect fit for referral marketing and we believe that every SaaS can benefit greatly from it. Don’t believe us? Read more and let us change your mind.
Why does referral marketing work? In this blog, we go over 6 psychological principles that drive referrals and how you can leverage them in your marketing.
Although they have many similarities, there are clear differences between referral programs and affiliate programs.
Some business models are better suited for referral programs than others. Is yours a good fit?
How can you know if your referral program will be successful? Here are the top 5 leading indicators that your business is prime for referrals.
Interested in designing and launching a referral program for your business? This section includes everything you need to get started, from important referral marketing terminology to choosing referral rewards.
Learn about the different types of referral rewards, how they’re structured and what types are best for your business.
Build your first referral program in 5 easy steps, from choosing incentives to automating referrals with software.
BIn this article, we break down how to choose referral software that best aligns with your company's goals.
B2B and B2C companies operate quite differently and referral marketing is no exception. If you’re a B2B company looking to launch your first referral program, this is the resource for you.
This is your blueprint for new business on autopilot. From running hundreds of referral campaigns, we've discovered common successful elements and compiled them into one referral template for you.
Before joining your referral program, your customers will likely have questions that need to be addressed. Here are the most common questions to include in your referral program FAQ.
The most comprehensive resource on referral marketing and referral program terminology. Make sure to bookmark this one, it comes in handy!
Referral programs are a perfect fit for subscription companies. Whether you're a monthly goodie box or a SaaS, referral marketing could be a game changer.
Learn how to calculate your referral program costs and calculate expected ROI from new referrals.
Choosing the right referral rewards can be tricky. We encourage you to experiment and test new incentives, so here are some creative ideas that are already proven to work.
If you want your referral program to be a success, people have to know about it. Communication is the key to referral marketing, so take some time to learn how to spread the word.
Learn about the importance of a strong referral message, how to write one that converts, best practices and examples that will inspire.
Emails are direct, personal and something you don’t want to mess up. Invest your time in learning how to write effective referral emails and watch the leads pour in.
Landing pages are one of the most overlooked referral program elements. You can choose the right incentives and write incredible emails but if no one joins your referral program, what’s the point?
If you’re excited about your new referral program, you should let everyone know about it! Not sure how? Here’s 12 ways you can promote your referral program.
Email marketing can be daunting when you’re first getting started, but it doesn’t have to be. Get inspired by these 11 high-performing refer-a-friend email examples.
One of the most common questions people ask us is, “How do we spread the word about our referral program?” To make it easy, we’ve compiled a handy cheat sheet of recommendations.
Social media goes hand-in-hand with word of mouth marketing, making it a perfect fit for referral marketing campaigns. Learn how you can drive social referrals.
Can reviews boost your referral program results? Yes, they can! Reviews are an important part of the buyer process so it’s no surprise that they can drive customer referrals.
Adding gamification elements to your referral program can be a unique way to increase your engagement and conversion rate.
Following examples is one of the easiest ways when trying something new. Referral marketing is no different, so we’ve covered high converting referral program examples and ideas for you to try out.
Study the best referral programs of all time and take notes on how you can build the best referral program in your industry.
Referral marketing has plenty of room for creativity, which is why we've compiled some of the freshest and most interesting referral program ideas out there.
Running a referral program can get complicated, fast. Thankfully, there are many tried-and-true methods of turning your referral program into a winning channel.
Looking for insurance referral program examples to copy? Here are 10 insurance companies who got it right.
Is automating your referral program the right approach for your business? Learn about how referral software works, how to automate referral marketing and why.
Referral software can help your team automate referral tracking, test new strategies and maximize the ROI of your referral campaigns. Learn how referral software saves you time and money.
Tracking your referrals can be difficult as you scale up, but some careful planning makes it easy.
Scaling up your referral program can be time-consuming and expensive if poorly managed. Automation is often the solution, so here’s how it works.
Finding the right referral software for your company gets complicated when there's 40+ tools on the market. We’ve saved you the time by compiling the best of the best to compare.
Referral software comes with all the bells and whistles you need to grow your business on autopilot. Here are some of our favorite reasons why referral software is better than doing things manually.
Learn why referral programs fail and how to prevent these common mistakes.
Although the concept of a referral program is simple, there are many elements at play that need to work together.
Choosing the right referral incentives is a key component of a successful referral program. But what happens if your incentives cost too much? Blue Apron found that out the hard way.
GrowSurf is the modern referral software for tech companies. Our customers enjoy results like these: 312% ROI, 30% new leads via referrals, 15% ARR growth.
Dropbox has one of the most famous referral programs of all time, netting over 3900% growth.
If you’re running a (company) newsletter, this is the case study for you: Morning Brew attributes over 30% of their subscribers to its referral program and we’ve outlined exactly how they did it.
Bench Accounting is the perfect example of purpose-driven marketing bringing in customer referrals. People are more likely to support and recommend purpose-driven brands, after all.
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