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Referral Programs Reward users with gift cards, credits, cash, and more when they refer new leads or customers Affiliate Programs Pay partners one-time or recurring commissions when they refer new leads or customers
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GrowSurf for Startups
GrowSurf for Startups Program
Startups get up to 50% off

If you've raised a Seed or Series A, you're eligible for up to 50% off your first year plus additional usage bonuses.

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Start your free 14-day trial →
Referral Software for Startups

Automate customer acquisition
on a startup budget

Marketing and product teams at startups use GrowSurf's referral program software to get new business on autopilot.

Trusted by marketing and product teams that grow through customer, user, and partner referrals.

Ubindi

"GrowSurf manages everything to do with our referral program from A to Z — our tech team had to merely paste a small piece of code into our app, everything else was easily set up by marketing. The savings from that alone makes the decision to go with a 3rd party (instead of building things ourselves) well worth it."

Alex Klein
Alex Klein
Co-Founder at Ubindi
Givebutter

"GrowSurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and GrowSurf was by far the best value for money."

Max Friedman
Max Friedman
Co-Founder, CEO at Givebutter
EvenFi

"We are a tech company, so we love to build things. But in this case, we decided to go with GrowSurf because it was something that was really useful. When we were conducting research on what was available on the market, we wanted something easy and simple, and extensible. GrowSurf was easy to implement and easy to expand on."

Diego Dal Cero
Diego Dal Cero
Founder, CEO at EvenFi
Examples of How Startups Are Using GrowSurf

Grow your startup with
strategic referral rewards

Get more customers by offering both your referring customers and new users gift cards, cash payouts, monthly discounts, or account credits when a referral counts.

Features built for Startups

Why GrowSurf works for
startups

Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software
  • Simple referral tracking behind your existing signup flow
    GrowSurf tracks referrals in the background through your current user signup flow. No need to change the existing form and automations you already have in place.
    Simple referral tracking behind your existing signup flow
  • Set your rewards on autopilot
    Fully automate gift cards, cash payouts, monthly discounts, or account credits in just a few clicks using our integrations. You can also approve each reward before it goes out.
    Set your rewards on autopilot
  • Paste a few lines of code to embed a referral portal for your users
    When your users are logged in to your user portal, they can easily track their referral progress and see easy ways to share through a white-label referral portal that you can embed by pasting just a few lines of code. No additional signup step is required from your users, as they will automatically see their referral link and can start sharing immediately.
    Paste a few lines of code to embed a referral portal for your users
  • Connect to your payment platform and GrowSurf knows when referrals happen
    GrowSurf connects to payment platforms like Stripe, so referrals can be automatically recognized when a payment comes through. No coding required.
    Connect to your payment platform and GrowSurf knows when referrals happen
  • Promote your referral program from your CRM or email service provider
    Integrate your referral program with the marketing tools that you use for your startup, like your CRM and email service provider.
    Promote your referral program from your CRM or email service provider, Zapier, and API
Turn your customers into your best marketers
Launch a refer-a-friend program that rewards your customers for spreading the word.
Launch in a day
Automated rewards
Fraud protection

Want to automate acquisition?

GrowSurf customers get results like these:

312% return on investment

That's the average return GrowSurf customers see from their referral programs.

30% of new leads from referrals

Referrals tend to be warmer leads that convert at a higher rate than other channels.

15% of ARR from referrals

Referred customers have higher retention rates and lifetime value compared to other acquisition channels.

Case Studies

Lower your customer acquisition cost
with referrals

Willful

"Before GrowSurf, tracking and rewarding through our internal program was very time-consuming, manual, and gave us zero analytics insight. The platform has totally unlocked our ability to scale and optimize referral rewards as we grow."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
View Case Study →
MainStreet

"We use GrowSurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
View Case Study →

100% white-labeled

Your referral program will be completely branded as your own.

Automated rewards

Send rewards automatically, or approve each one first.

Built to be easy

A clean, simple dashboard that anyone on your team can use.

Launch in a day, not weeks

Building in-house takes weeks. Other referral software takes days. GrowSurf takes less than one day.

Save development resources

One year of GrowSurf costs less than what it takes for your dev team to build a referral program from scratch.

Collaborate with your team

Invite your team and provide controlled access.

Referral analytics

See conversion rates, top referrers, and which channels drive the most referrals.

Excellent customer service

Get answers and hands-on help from our team when you need it.

Anti-fraud system

GrowSurf blocks fraudsters and comes with a suite of anti-fraud tools to combat repeat offenders.

Trusted by marketing and product teams that grow through customer, user, and partner referrals.

Learn more

Built for lean teams,
scaled for category leaders

GrowSurf helps marketing and product teams launch referral and affiliate programs faster with less engineering overhead. Explore how our platform fits your business by choosing your industry.

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