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Learn more →Measured across hundreds of referral programs running on GrowSurf.
19.2%
in the typical program
Half of programs land between 4.4% and 49.3%.
Measured across hundreds of referral programs running on GrowSurf
Check this number first. It tells you whether the people who joined your program are doing anything at all.
The range is wide because audiences differ, so treat the typical figure as a starting line rather than a target. If you are well under it, the reward or the ask is usually the problem, not the traffic. Fix the offer before you spend on getting more people in.
29.0%
in the typical program
Half of programs land between 16.1% and 48.3%.
Measured across hundreds of referral programs running on GrowSurf
Plenty of link views but few referrals means the page people land on is losing them: the offer is unclear, the sign-up is long, or there is nothing in it for the friend.
Few link views in the first place is a different problem. Your participants are not sharing, and no landing page fix will change that. Go back to visibility.
+36%
more successful referrals
Comparing the typical program in each group.
Measured across hundreds of referral programs running on GrowSurf
A reward for the referrer gets the link sent. A reward for the friend gets it opened.
Programs that do both produce more referrals than programs that pay only the referrer, and the gap is not small. It is a pattern we see across programs rather than a guarantee, but if you reward one side today, this is the first thing to test.
+14%
more successful referrals
Comparing the typical program in each group.
Measured across hundreds of referral programs running on GrowSurf
The integration itself does not make anyone refer. It puts the program in front of people who would otherwise never see it: the welcome email, the newsletter, the places customers already look.
If your program lives on one page nobody visits, this is why.
Sharing channels vary by audience. Enable channels that fit your audience.
Consumer and newsletter audiences favor WhatsApp, followed by email, Facebook, and SMS. Business audiences favor email and copy-link; LinkedIn is meaningful mainly for SaaS.
Healthcare audiences favor copy-link, email, and SMS. Education audiences favor SMS and WhatsApp.
The overall mix below combines sharing across audiences. It does not predict your program’s channel mix or mean every program should enable WhatsApp.
| Channel | Share of recorded sharing across all audiences |
|---|---|
| SMS | |
| Copy link | |
| X / Twitter | |
| Messenger | |
| Other channels |
Measured across the highest-performing referral programs on GrowSurf. Percentages describe the combined share actions, not the typical program or an industry-specific benchmark.
| Industry | Participants who make a successful referral |
|---|---|
| Financial services & fintech | |
| Consumer subscriptions & commerce | |
| SaaS & AI | |
| Healthcare & wellness | |
| Education & workforce |
Measured across the highest-performing referral programs on GrowSurf. Fintech audiences refer at several times the rate of every other industry.
Measured across hundreds of referral programs running on GrowSurf. The industry figures and the share-channel mix come from the highest-performing programs, and each panel says which.
With our top-rated referral/affiliate software, GrowSurf customers launch faster and enjoy results like these: 312% return on investment, 30% of new leads from referrals, 15% of ARR from referrals.
"I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."
"We wanted a cost-savvy solution that could be managed and changed easily without the help of IT/devs. GrowSurf provided us exactly what our business needed! They saved me and our development team valuable time by providing an easy-to-use solution of building an internal system, with minimal coding. With GrowSurf's support, I was able to set up the entire program within a day."
"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."
"Growsurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and Growsurf was by far the best value for money."
"The most important thing for us was that the referral program had to be something that we could build and execute without having to have someone technical on the team. GrowSurf's ease of implementation was pretty awesome."
"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."
"No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."
"GrowSurf is residual lead gen that we don't have to think about. We wanted something that we could put on autopilot. For every one person who signs up for Draftbit, we essentially get 1.33 new leads from that person."
"We ditched a lot of GrowSurf's competitors because they were too expensive. GrowSurf was our saving grace. We wouldn't have a referral program if we had to pay $1,000 per month."
"I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."
"The level of time dedicated to thinking about what we want as a referral program was made easy by GrowSurf.…Referrals make up 5% of our sales and generate more 5-star reviews on Trustpilot."
"I have been working with a ton of different referral programs for the past year and Growsurf takes pretty much all the development work out of setting up a seemingly integrated referral program. I was set up in less than 12 hours...Hats off to you guys, for building what I think is a very unique product."
"GrowSurf customer support is a 10 out of 10. Their replies are real answers -- it's not the traditional customer support experience. They go above and beyond."
"I've built referral programs for Grab and a few other startups. I am now using GrowSurf for AI Camp. I love your product. Keep it going!"
Set up your refer a friend program with customer referral and affiliate program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.
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