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GrowSurf for Startups

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Free Tools for Referral Marketing

Explore our free suite of referral marketing tools.

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Explore our free suite of tools built for startups.

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GrowSurf Runway

GrowSurf Runway

Financial Runway Calculator

Our free financial runway tool lets you project your startup's burn rate and visualize your cash runway.

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LoyaltySurf

LoyaltySurf

Reward Your Customers For Their Loyalty

Our free loyalty software lets you reward your customers when they leave reviews, share on social media, and mention your brand.

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Compare Referral Software

View how GrowSurf compares to other referral program software

Aklamio

GrowSurf empowers ambitious marketing and product teams to launch fully customized referral programs in record time. Whether it’s multi-step campaigns, automated rewards, or detailed analytics, your team stays in complete control.

Aklamio provides a fully-serviced, enterprise-grade platform with extensive customer support. While effective for large brands, it is less hands-on and slower to implement for teams seeking immediate results.

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Ambassador

GrowSurf is designed for teams that want a high-performing referral engine they can set up in hours, not weeks. It’s self-serve, built for scale, and gives growth and marketing teams control without waiting on developers.

Ambassador has been around for years and offers an agency-style, service-heavy approach to referral marketing. For organizations that want more flexibility, faster launches, and transparent pricing, GrowSurf gives you everything you need right out of the box.

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AppVirality

GrowSurf offers a robust, scalable referral platform built for fast-moving product and marketing teams. Launch multi-step campaigns, automate rewards, and monitor real-time analytics without developer bottlenecks.

AppVirality specializes in mobile-first referral marketing. It helps apps and SaaS platforms boost installs and customer acquisition with customizable campaigns, automated journeys, and rich analytics. However, its focus leans heavily toward mobile app marketers, and its advanced plans are not priced transparently — you’ll need to book a demo and go through a sales pitch for the custom tiers.

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Buyapowa

GrowSurf is designed to make referral marketing effortless for startups and high-growth companies. Launch multi-step campaigns, customize rewards, and leverage AI-powered insights—all in hours, not months. Marketing and growth teams can control everything without waiting on developers.

Buyapowa is a robust enterprise solution that works well for large global brands. But for teams that value speed, flexibility, and hands-on control from day one, GrowSurf delivers a smarter, faster, and more scalable referral experience.

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Cello

GrowSurf is the referral platform that growth and product teams choose when they need speed, control, and results. Launch multi-step, multi-channel campaigns in hours, automate rewards and payouts, and use AI-guided recommendations to tune programs that actually move the needle.

Cello is more suitable for launching an affiliate program that lives in your SaaS product. It’s a low-risk way to validate programs — but if you want more native integrations, deeper campaign logic, and advanced analytics from day one, GrowSurf is the clearer path.

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Dub

GrowSurf is the referral platform built for growth and product teams at B2C, FinTech, and SaaS startups that need speed, control, and measurable results. With automated rewards, fraud protection, and actionable analytics, you can launch, manage, and scale in-product referral programs quickly, turning every customer into a growth driver.

Dub is a modern link attribution platform combining short links, conversion tracking, and affiliate management. While it excels at tracking clicks and attribution, GrowSurf gives your team a faster, purpose-built path to launching and scaling referral programs that drive acquisition.

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Everflow

GrowSurf equips marketing and product teams with a ready-to-go referral platform that cuts setup time from weeks to hours. Create and run campaigns without relying on developers, automatically handle rewards and payouts, and tap into built-in fraud controls and actionable analytics to scale word-of-mouth growth with confidence.

Everflow is an enterprise-level partner and affiliate tracking solution designed for large networks, agencies, and performance marketing programs. It excels at multi-channel attribution, complex payouts, and fraud prevention, but its custom pricing and setup are geared toward bigger teams with enterprise needs. If you want to go live fast with an easy-to-manage referral program, GrowSurf is the clearer path.

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Extole

GrowSurf offers a robust, scalable referral platform built for fast-moving SaaS, B2C, and FinTech teams. Launch multi-step campaigns, automate rewards, and monitor real-time analytics without developer bottlenecks.

Extole positions itself as an enterprise-grade referral solution for customer-led growth. It provides multi-channel marketing, personalization, automated rewards, and deep integrations for sectors such as retail, fintech, telecom, travel, and franchisors. However, pricing information is not publicly available — you must request a demo to learn the cost.

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FirstPromoter

GrowSurf makes it simple for growing teams to run referral programs. You get clear pricing, a quick setup, and tools your marketing team can actually use. Create advanced referral campaigns, automate rewards and payouts, and get AI-driven tips to improve results — without needing constant developer help.

FirstPromoter is built for SaaS businesses that prioritize affiliate and subscription-driven growth. It has strong payout and commission features, but if you want a marketer-first referral platform focused on rapid launches, deeper campaign flexibility, and AI recommendations, GrowSurf is the more complete option.

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FriendBuy

GrowSurf is purpose-built for fast-moving B2C, FinTech, and SaaS companies that want a referral program they can launch in hours, not weeks. From multi-step campaigns to AI-driven reward insights and advanced analytics, GrowSurf gives growth and marketing teams full control with minimal dev time.

FriendBuy offers solid referral and loyalty functionality, but is focused on e-commerce businesses. While it uses AI to analyze survey responses and surface insights, it doesn’t provide the full spectrum of AI-driven automation or multi-step flexibility that GrowSurf delivers.

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Influitive

GrowSurf is a high-performance referral platform built to help SaaS, B2C, and FinTech teams grow quickly. Launch multi-step campaigns, automate reward distribution, and track performance in real time without waiting on developers.

Influitive specializes in B2B customer advocacy, providing tools for gamified engagement, testimonials, and social sharing. While it excels in building advocate communities, it’s less suited for end-to-end referral campaigns.

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KickoffLabs

GrowSurf is the referral platform designed for marketing and product teams at B2C, FinTech, and SaaS tech startups that want campaigns to launch quickly, scale easily, and deliver measurable results. With automated rewards, fraud prevention, and robust analytics, your team can run programs that turn every customer into a growth engine.

KickoffLabs focuses on viral campaigns, giveaways, and lead-based waitlists. While it provides unique viral tools and pre-built templates, GrowSurf gives your team a fast, flexible, and scalable solution to manage referrals that directly drive customer acquisition.

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LeadDyno

GrowSurf is the referral platform that fast-growing marketing and product teams rely on for speed, control, and measurable results. Launch multi-step, multi-channel campaigns in hours, automate rewards and payouts, and leverage AI-driven insights to optimize programs that actually drive growth.

LeadDyno is primarily designed for e-commerce affiliates and offers a simple way to track commissions. While it works for smaller stores, it doesn’t provide the same advanced automation, multi-tiered referral logic, or enterprise-level flexibility that makes GrowSurf the clear choice for startups and scaling product-led teams.

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Mention Me

GrowSurf is the referral platform built for growth and product teams at B2C, FinTech, and SaaS startups that need speed, control, and measurable results. With automated rewards, fraud protection, and actionable analytics, you can launch, manage, and scale referral programs quickly, turning every customer into a growth driver.

Mention Me provides an advocacy-first referral platform designed for e-commerce brands of all sizes, from small businesses to large enterprises, across sectors like retail, finance, and food & drink. While it excels in data-driven optimization and multi-channel campaigns, GrowSurf gives your team a faster, more self-serve path to launching and scaling referral programs that drive acquisition.

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OSI Affiliate

GrowSurf is the referral platform that scaling startups rely on for speed, flexibility, and measurable results. Launch multi-step, multi-channel campaigns in hours, automate rewards and payouts, and leverage AI-guided insights to optimize programs that actually move the needle.

OSI Affiliate is designed for SMB e-commerce businesses with volume-based plans and solid integrations for online stores. It’s cost-effective for smaller teams but lacks the advanced automation, multi-tiered referral logic, and analytics capabilities that make GrowSurf the clear choice for startups and product-led growth teams.

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PartnerStack

GrowSurf empowers growth and marketing teams with a dedicated referral engine they can launch in hours. Running on autopilot, it handles referral tracking, automated rewards, and advanced fraud protection, delivering a powerful, scalable acquisition channel without heavy development work. Most teams are live in a day with a branded referral portal, seamless integrations, and AI-powered optimization to keep referrals growing consistently.

PartnerStack is a partner relationship management platform designed for large B2B SaaS companies. It excels at managing affiliate, reseller, and co-sell partnerships across ecosystems, but for teams who want a marketer-friendly referral engine with AI optimization and enterprise-grade flexibility, GrowSurf stands out.

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Partnero

GrowSurf is the referral platform for high-growth teams who want predictable pricing, fast setup, and marketing-friendly controls. Launch multi-step referral funnels, automate rewards, and use marketer-facing AI to optimize performance — all without developer bottlenecks.

Partnero is a versatile partner-management tool that blends affiliate, referral, and newsletter programs into one platform. It’s built to handle unlimited partners and transactions with flat-rate pricing. If you’re running broad partner channels, Partnero fits — but for teams who need a dedicated, AI-powered referral engine that turns customers into advocates, GrowSurf stands out.

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Prefinery

GrowSurf is built for startups and scaling companies that need a referral program they can launch quickly, manage effortlessly, and scale as they grow. From multi-step campaigns to advanced analytics and team collaboration, GrowSurf gives marketing and growth teams full control without developer bottlenecks.

Prefinery excels for pre-launch campaigns and building viral waitlists. However, for businesses looking to sustain growth, automate rewards, and manage referrals beyond the pre-launch phase, GrowSurf delivers a complete, full-lifecycle solution.

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Referral Factory

GrowSurf is the MacBook of referral software—smart, user-friendly, and built for high-growth startups. From Seed to Series D, your marketing and growth teams can collaborate effortlessly, launch referral programs quickly, and track every participant with confidence.

Referral Factory works well for traditional service-focused businesses like solar installers, financial services, and education providers. But GrowSurf does everything they can—and more—offering fully customizable referral campaigns, advanced analytics, seamless integrations, and compliance features, all optimized for startups chasing rapid growth.

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Referral Rock

GrowSurf is built for high-growth startups that want an easy-to-launch, fully customizable referral program that scales with their business. From multi-step campaigns to detailed analytics and robust integrations, everything is designed so your marketing and growth teams can move fast and focus on results.

Referral Rock is designed for service businesses and e-commerce teams that want a structured, guided referral experience. While it offers concierge onboarding and plug-and-play features, GrowSurf gives you more flexibility, advanced analytics, and team collaboration from day one.

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ReferralCandy

GrowSurf is the fastest way for ambitious teams to build momentum through referrals. It’s a purpose-built referral engine designed to help growth teams launch, manage, and scale programs without relying on developers. With automated rewards, built-in fraud prevention, and rich analytics, GrowSurf gives you an out-of-the-box system that accelerates word-of-mouth and drives measurable customer acquisition.

ReferralCandy is a referral tool built primarily for e-commerce stores. It’s simple to set up and offers flexible reward options with fraud detection—but its commission-based pricing can quickly become costly as you scale. If you’re serious about growth and want a predictable, scalable referral platform that puts your marketing team in control, GrowSurf is the clear choice.

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ReferralHero

GrowSurf is designed for startups and high-growth teams. Your marketing and growth teams can collaborate from day one, launch referral programs quickly, and track every participant with confidence.

ReferralHero is used in industries like home services, dental, e-commerce, and blockchain, but GrowSurf offers more flexibility and scalability for product-led companies. With advanced integrations, fraud protection, and features that grow with your business, GrowSurf is the solution built to scale.

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ReferralMagic

GrowSurf is designed for fast-growing SaaS and software companies that want a referral program they can launch quickly, manage effortlessly, and scale as their business grows. Multi-step campaigns, advanced analytics, and integrations give marketing and growth teams full control from day one.

ReferralMagic offers API-first referral tools and whitelabel capabilities, making it suitable for B2B SaaS and white-label deployments. While it’s developer-friendly and highly customizable, GrowSurf gives teams a faster, easier, and more comprehensive solution for both technical and non-technical users.

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Rewardful

GrowSurf empowers growth and marketing teams to launch fully-customized referral programs in record time. From automated rewards and advanced fraud prevention to AI-powered optimization, your team stays in control — no heavy engineering required.

Rewardful is an affordable affiliate platform focused on deep Stripe integration and simple setup. It’s great for small SaaS teams needing fast affiliate tracking, but for marketing teams that want a dedicated customer referral program with AI optimization and enterprise-grade features and flexibility, GrowSurf stands out.

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Saasquatch (Impact.com)

GrowSurf is purpose-built for fast-moving SaaS, B2C, and FinTech companies that want a referral engine they can launch in hours, not months. Everything – from multi-step campaigns to advanced analytics and integrations – is designed to give your growth and marketing teams control without developer bottlenecks.

Saasquatch is capable and covers a wide variety of use cases with concierge onboarding and program templates. But for brands that need flexibility, automation, and scale from day one, GrowSurf delivers a faster, more powerful experience.

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Social Snowball

GrowSurf puts referral growth front and center. Built specifically for marketing and product teams at B2C, FinTech, and SaaS growth-stage startups, it lets you launch, manage, and scale referral programs without developer dependency. Automated rewards, fraud protection, and powerful analytics come standard in one no-code platform — so you can accelerate word-of-mouth acquisition faster than ever.

Social Snowball blends affiliate and referral tools for DTC brands, with an emphasis on influencer management and commission payouts. It’s feature-rich for e-commerce affiliates, but if you’re looking for a dedicated, fast, self-serve referral engine you can deploy and optimize without the extra layers, GrowSurf is the clear winner.

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Talkable

GrowSurf equips tech startups and growth-stage teams with a ready-to-use referral engine built for speed and control. Launch, manage, and scale campaigns in-house without relying on developers. With built-in automation, fraud protection, and actionable analytics, GrowSurf gives you a complete system to spark word-of-mouth and measure real acquisition results.

Talkable focuses on hands-on referral marketing services, offering a wide menu of campaign styles managed by its own team. It’s aimed at established enterprise ecommerce companies that prefer a partner to build and operate their programs. For brands that want to launch and control a referral program themselves, quickly, predictably, and without outside management, GrowSurf stands out as the obvious pick.

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Talon.One

GrowSurf empowers growing startups and tech businesses to launch referral campaigns quickly, manage rewards seamlessly, and scale without friction. From multi-step campaigns to automated payouts and real-time analytics, GrowSurf gives marketing and product teams complete control with minimal developer dependency.

Talon.one offers a flexible promotion and loyalty management platform, suitable for large enterprises needing complex promotions and integrated campaigns. While powerful, its enterprise-level setup can be overwhelming for teams seeking speed and simplicity, and pricing is not publicly disclosed.

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Tapfiliate

GrowSurf empowers growth and marketing teams to launch fully-customized referral programs in record time. From automated rewards and advanced fraud prevention to AI-powered optimization, your team stays in control — no heavy engineering required.

Tapfiliate is an affiliate tracking platform built for e-commerce, SaaS, and digital businesses. It supports affiliate programs, coupon tracking, and multiple integrations. While Tapfiliate is useful for managing affiliates, GrowSurf is purpose-built as a referral growth engine that runs on autopilot — giving marketers the tools to drive scalable, repeatable customer acquisition.

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Tolt

GrowSurf gives marketing and growth teams full control over a powerful referral engine that can be up and running in just hours. Designed to run on autopilot, it manages referral tracking, automates reward fulfillment, and prevents fraud, providing a scalable, marketer-friendly growth solution without requiring heavy developer involvement.

Tolt is an affiliate software solution built for SaaS startups and growing companies. It offers branded portals, Stripe/Paddle/Chargebee integration, and automated payouts, but for teams seeking rapid deployment, AI-driven optimization, and enterprise-grade flexibility, GrowSurf stands out.

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UpViral

GrowSurf is the referral platform designed to turn your customers into advocates. It's geared towards marketing and product teams at B2C, FinTech, and SaaS startups in the growth stage that want to launch an in-product referral program with minimal dev effort. With automated rewards, fraud protection, and actionable analytics, your team can launch, manage, and scale referral programs that directly drive revenue and growth.

UpViral focuses on building leads through sweepstakes, contests, and viral campaigns. While it’s great for growing email lists and engagement, GrowSurf provides a full referral engine designed to accelerate customer acquisition, retention, and measurable business growth.

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Viral Loops

GrowSurf offers a robust, scalable referral platform built for fast-moving product and marketing teams of tech startups. Launch multi-step campaigns, automate rewards, and monitor real-time analytics without developer bottlenecks.

Viral Loops provides prebuilt referral templates and viral sweepstakes for SMBs and enterprises. While user-friendly and automated, deeper customization often requires navigating multiple plan tiers, and full AI capabilities are limited to predictive analytics and campaign suggestions.

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Voucherify

GrowSurf gives growth teams a purpose-built referral engine with everything they need to launch, manage, and scale programs without waiting on developers. From automated rewards to fraud prevention and rich analytics, you get an out-of-the-box system that accelerates word-of-mouth and drives measurable acquisition.

Voucherify is an API-first promotion engine built for developers who need a single system to handle coupons, loyalty, and referral campaigns. It’s powerful and flexible, but typically requires more developer time and expertise to fully implement. If you want to go live fast with an easy-to-manage referral program, GrowSurf is the clearer path.

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Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies

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From Seed to Series D, GrowSurf helps product-market fit companies grow faster with referral marketing. Explore how our platform can take your growth to the next level—just choose your industry.

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