See what it takes to set up a referral/affiliate program
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GrowSurf plugs into your existing tools
GrowSurf vs other referral software providers
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Our free loyalty software lets you reward your customers when they leave reviews, share on social media, and mention your brand.
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Launch referral campaigns with flexible rewards, branded experiences, automated participant messaging, and built-in controls for attribution and timing.
GrowSurf is well thought and super simple to use. Basically I have used everything and this is one of the top ones with ease. There are unique features which make it great.
Choose from Single-sided, Double-sided, Milestone, and Leaderboard rewards. Examples are provided for each reward type.
Dynamic rewards let you offer different reward values based on specific attributes of the referred friend (such as the pricing plan they signed up for) or referrer.
For double-sided rewards, GrowSurf can automatically generate coupon codes for referred friends to use at signup or checkout, like 'Get 20% off your first invoice.' Supported with Stripe, Chargebee, and Recurly.
Streamline your referral program creation process with our campaign quickstart experience. We'll automatically retrieve your logo, brand colors, and provide ideas for rewards and promotional copy.
Customize the look and feel of GrowSurf elements to match your company branding.
GrowSurf works with any form you already have on your site to automatically add new participants and track referrals.
Whether your submission form is on a different URL than your share URL, GrowSurf will detect and provide referral credit.
Choose a custom domain to use for your GrowSurf-hosted referral portal, which is a dedicated and customizable page where people can go to sign up as a referrer or visit to track their referral progress.
If you are hosted on Cloudflare, GrowSurf can automatically add all the required DNS records for you in one click.
GrowSurf does all the heavy lifting to promote your campaign and automatically emails new participants with their unique referral link, notifies winners, and sends monthly reminders.
Use a custom 'from' email address when sending out GrowSurf emails to increase brand trust and to increase open/click rates.
Participants will receive in-app notifications when they receive new rewards.
GrowSurf is fully customizable and has multilingual support so you can display GrowSurf embeddable elements to your participants in different languages.
Prevent referral attribution for referred visitors who came from paid ads (e.g, Google, Facebook, etc.). This prevents participants from competing against you on your own keywords on search engines.
After someone signs up using their friend's unique referral link, this is the timeframe in which they must trigger a referral in order for their referrer to receive credit.
Control how long referral cookies should last in the browser.
Run affiliate programs with flexible commissions, payout controls, accurate revenue recognition, and support for refunds, caps, and multiple currencies.
Best tool for Automatic link generator for affiliate marketing
Choose from fixed/percent, recurring/one-time, etc. for your commission structures.
Gamify your affiliate program with tiered rewards. For example, refer 5 friends and get 20%, refer 10 friends and get 30%.
Setting a minimum payout threshold lets you reduce transaction fees and only pay out affiliates who have earned enough to receive a payout.
We'll automatically adjust commissions for refunds and chargebacks so that your affiliates get paid correctly.
We'll calculate commissions based on the net-of-tax amount of the sale, not the gross amount. This is the most accurate way to calculate commissions fairly on actual cash collected.
No matter what currency your customers pay you in, we'll calculate commissions accurately so that your affiliates can get paid.
We'll handle all foreign currency exchange calculations using reliable and accurate FX quote data.
Easily prevent affiliates from earning commissions by suspending their accounts.
Setting a commission cap lets you limit the amount of money you pay out to affiliates in total.
To incentivize participation, you can offer a special intro rate to affiliates for the first month of their membership.
Give participants a simple, branded experience for joining, sharing, inviting friends, and tracking progress across any device.
GrowSurf manages everything to do with the referral program, so we didn't have to bring in our tech team except for 5 minutes to paste a small piece of code into our site. The savings from that alone make our choice to go with a 3rd party well worth it. The widgets they have to embed on our own landing pages, and the ability to customize and style these to match our brand 100% were especially useful.
Each participant receives a unique referral link to share. You can always customize the share URL.
Each participant can customize the unique code in their referral link.
Your program comes with a GrowSurf-hosted referral portal where people can sign up and track their progress.
Use GrowSurf embeddable elements to create a program experience that lives inside your own user portal.
Build signup forms with text, dropdown, radio, checkbox, textarea, and number fields. Dropdown and radio fields include an options editor in the Design step so you can define choices without code.
Your participants can send direct email invitations to their friends/family.
Let your participants connect to their Google Contacts address book to send direct invites (increases referral conversions).
Your participants can view the referral statuses of the people they invited and referred.
Participants can view their leaderboard rank in your program.
Referred friend motivators add a warm welcome upon page landing to increase referral signup conversions.
GrowSurf elements are responsive and look great on your site in any screen size.
Ensure privacy and security for existing participants by requiring them to login/authenticate in order to view their account information and stats.
Import a CSV list of email addresses to generate unique referral links for each person to kickstart your campaign.
Use AI to pick stronger rewards, generate promotional copy, and improve the pages where referred visitors convert.
I have been working with a ton of different referral programs for the past year and GrowSurf takes pretty much all the development work out of setting up a seemingly integrated referral program. I was set up in less than 12 hours...
Get reward recommendations based on your industry and company.
One-click apply promotional copy and social share messages for your referral program.
Audit your referred friend landing page and receive recommendations on how to increase conversion rates for referrals.
Track performance, review rewards, manage participants, and handle day-to-day operations with dashboards, alerts, exports, and bulk actions.
Overall my experience with GrowSurf has been really good. It's easy, does most of the work on its own, and makes referrals way less of a headache... Plus, the analytics are clear and actually useful.
View campaign performance, conversion rates, and channel performance to understand how your program is performing.
Get analytics email reports of how well your program is performing.
Review and approve rewards before they are issued to participants. Or automatically approve and mark rewards as fulfilled.
See all rewards earned across participants in one place and filter by status like Unapproved, Unfulfilled, and Completed so you can quickly see what needs action.
Assign a referrer to a participant at anytime at the click of a button.
If your referral trigger is an action that happens offline, you can manually trigger a referral at the click of a button.
Update the individual commission structures for each referral.
Disassociate a referrer to make it so that a participant's referrer does not receive referral credit.
View a list of recommendations to optimize your campaign for success.
Remove multple participants at once, or delete them all with one click of a button.
View a timeline of a participant's activities, including when they signed up, how they shared, who they referred, commissions they generated, and more.
Get alerted when referrals happen, commissions get generated, bulk payouts are processed, or new participants join your program.
Instantly replicate a campaign with a single click, preserving all settings for quick setup.
Ending a campaign prevents any further rewards or commissions from being generated.
Your own your data and you can export a list of your participants at anytime.
Protect your program with layered fraud detection, blocking tools, payout records, and privacy features that support ongoing compliance.
The second thing I like the most is that it detects fraudulent entries which help you capture real referrals and reward only those that deserve it.
We use a combination of browser fingerprinting methods that check for and validate new participants entering the referral program.
Our servers process participant data and flag fraud risk based on numerous factors including but not limited to probability of same identity, timing of events, and observed behaviors and actions.
Blacklist and whitelist IP addresses, email addresses, and countries. Supports wildcard pattern matching.
Detect and block people who use a disposable or temporary email service.
Detect and block data center IPs to to prevent fraudsters from using programmatic methods to abuse your referral program.
Automatically add high-risk IP addresses to your IP blacklist based on if their behavior violates set thresholds.
Automatically block referrals that come from high-risk fraudsters in your campaign.
reCAPTCHA prevents spammers and bots from abusing your signup form.
Participants will be tagged with high-risk or low-risk fraud levels on your admin dashboard.
Delete all fraudsters and their associated identities at once in a click of a button.
If a participant has multiple fraud identities, you can reveal the identity of the original fraudster.
If a fraudster slips through the cracks, you can manually update their fraud status from the admin dashboard.
For accounting purposes, we'll generate self-billed invoices for your affiliate program so you can use them for your own records.
PayPal automatically sends 1099-K so you don't need to do anything to stay compliant.
GrowSurf lets you easily comply with regulatory standards. Enable informed consent for forms and unsubscribe links in emails, and mask data displayed in GrowSurf elements.
Connect GrowSurf with your billing, CRM, email, analytics, ad, and automation tools to keep referrals and rewards in sync.
The needs of our current project were rather prickly, and required a few programs to play nice together. GrowSurf works beautifully with our toolset.
ActiveCampaign
Amplitude
AWeber
Bask Health
Bento
Brevo
Cal.com
Calendly
Campaign Monitor
Chargebee
Constant Contact
ConvertKit
Customer.io
Drip
EmailOctopus
Fullstory
GetResponse
Google Ads
Google Analytics
Heap
HubSpot
Intercom
Klaviyo
LinkedIn Ads
Mailchimp
MailerLite
Mailjet
Make
Marketo
Meta Ads
Mixpanel
Pabbly Connect
PayPal
Pendo
PostHog
Recurly
Salesforce
Segment
SendGrid
Slack
Stripe
Tango Card
Typeform
X (Twitter) Ads
Zapier
Build custom workflows with a JavaScript SDK, REST API, webhooks, AI-ready MCP tools, and flexible metadata.
There are GrowSurf features that if we had to build in-house, we wouldn't have. And it would suck if we didn't have them. Because we have GrowSurf, it's just so easy to implement that it makes everyone's lives easier.
With our client-side library you can use GrowSurf in the browser.
Our REST API lets you trigger referrals, retrieve data, and manage rewards from your servers.
Automate rewards for your referral program and sync data to your own servers.
Use the GrowSurf MCP server with tools like Cursor, ChatGPT Codex, and Claude Code so your AI coding agent can help you implement GrowSurf faster.
Save or update any custom data to campaign rewards. This is useful if you ever want to update a reward value in the future without getting developers involved to make changes.
Save or update any custom data to participants. This is useful when automating different reward values to referrers based on different properties they have.
Invite teammates, assign roles, and control access so each person has the right level of visibility and permissions.
We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage.
Invite your team members to collaborate on your GrowSurf campaigns.
Assign your team members roles with pre-defined permissions.
Give your team members specific controlled access, with fully customizable permissions.
Get answers and hands-on help through docs, email support, and live technical support when you need it.
Their customer service was top tier. Big or small, they are very responsive and solution-focused to all your questions.
Access our comprehensive help center and documentation to get answers to your questions.
Get technical assistance over email tickets.
Have access to technical support over live chat or a screenshare session.
Get more from GrowSurf with exclusive partner perks and discounts on top software and services for growing teams.
No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf. Value for price is also unmatched.
Get access to $235k+ in exclusive savings on software and services like Notion, Deel, and 1Password.
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