What is Customer Lifetime Value (CLV) and How to Calculate It
Customer lifetime value (CLV) is a metric that measures the total revenue a business can reasonably expect from a single customer account throughout the entire business relationship.
Customer lifetime value (CLV) is a metric that measures the total revenue a business can reasonably expect from a single customer account throughout the entire business relationship.
Learn how one of the fastest-growing AI startups in history is using GrowSurf to power their referral program.
In this article, we'll explore 15 proven strategies that will help you attract more customers, regardless of your industry, business size, or marketing budget.
Unlike its paid and owned counterparts, earned media is the organic, third-party endorsement that money can't buy – it's the ultimate stamp of credibility in the eyes of consumers.
A marketing strategy serves as a roadmap that aligns your firm's goals, target audience, and unique value proposition, guiding your marketing efforts towards achieving desired outcomes.
Learn about the latest fintech marketing trends in 2026 and receive actionable insights to help you navigate the complexities of this dynamic industry.
A marketing strategy is a comprehensive plan that outlines how a company will promote its products or services to its target audience. Learn more about the various marketing tactics and channels that you can explore.
Whether you're an aspiring entrepreneur, a seasoned business owner, or a professional seeking career advancement, these quotes will provide the inspiration you need to overcome challenges, seize opportunities, and achieve your goals.
Launching a new product or service into the market is an exciting yet challenging endeavor. It requires careful planning, strategic thinking, and a deep understanding of your target audience and the competitive landscape. This is where a go-to-market (GTM) strategy comes into play.