GrowSurf Blog

Referral marketing tips and growth articles for startups and newsletters.

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Referral Marketing

The Complete Guide to Set Up a Customer Referral Program

“Invite a friend to receive a special discount on your next purchase.” I bet you’ve seen that one somewhere or at least something similar. That’s a referral program. But how do you get to that point? How can you reward your customers? How can you incentivize them to bring you more customers? How do you actually create a referral program from scratch? In this post, we answer those questions for you.

Posted by Moises Godoy | April 10, 2021
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Referral Marketing

41 Referral Program Examples

Looking for referral program inspiration? In this post, we've compiled 41 referral program examples, with screenshots of their websites, emails, and user flows.

Posted by Kevin Yun | April 10, 2021
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Startups Referral Marketing

12 Best Referral Program Ideas to Supercharge Your Refer-A-Friend Marketing

Want to give your referral program the kick in the pants it needs to make your customers sit up and take notice and keep sending referrals like all get-out? Here are 12 super effective referral marketing ideas to get you started.

Posted by Lars Arboleda | April 2, 2021
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Referral Marketing

Brand Ambassadors: What They Do and How to Choose the Best Ones

Are you asking yourself what is a brand ambassador? What does a brand ambassador do? If so, in this post we answer those questions for you.

Posted by Moises Godoy | March 11, 2021
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Case Study

How Morning Brew's Referral Program Grew Their Subscriber Base to 2.5 Million

One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!

Posted by Lars Arboleda | February 28, 2021
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Case Study

Bench Accounting's B2B Referral Program Breakdown: How a Purpose-Driven Brand Drives Referrals

We break down exactly how Bench Accounting’s B2B referral program encourages sharing using a purpose-driven approach—from how they communicate their value proposition and the incentives they offer customers, to the CTA placements on their website and the language used in their emails.

Posted by Lars Arboleda | February 22, 2021
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Referral Marketing

4 Powerful Ways to Optimize Your Referral Program

While referral programs are an effective way to promote your products and services, they’re not always easy to optimize. Here are 4 powerful ways to optimize your referral program.

Posted by Lars Arboleda | January 8, 2021
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Referral Marketing Newsletters

How to Use Psychology in Your Newsletter Referral Program to Get More Subscribers

In this article we cover seven tried-and-true ways to use psychology in your newsletter referral program to get more subscribers.

Posted by Andreea Macoveiciuc | November 4, 2020
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Startups Referral Marketing

What Is a Viral Loop and How Does It Work?

A viral loop is a mechanism you put in place that helps your existing users spread the word about your company/product. Learn about how viral loops work, how you can kickstart them into motion, and what exponential viral growth results to expect.

Posted by Lars Arboleda | October 29, 2020