GrowSurf Blog
Referral marketing tips and growth articles for tech startups
What’s the difference between sales and marketing?
When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions
How to Use the Principle of Unity in Community Marketing
The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:
User Segmentation Strategies: 6 Ways to Segment + Examples
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
8 Scarcity Principle Examples to Copy in Your Marketing
The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available
How Blue Apron’s Referral Program Costs Ate Them Alive
Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.
How to Build Brand Awareness (The Guide & Strategy)
Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.
5 Marketing Lessons From the Amazon Prime Referral Program
Amazon Prime contributes 6.5% of the company's total revenue, and their successful referral program was a huge part of helping them grow to 200 million members.
Using the Liking Principle in Marketing (Examples and More!)
The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.
5 Commitment and Consistency Examples in Marketing
The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.
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