GrowSurf Blog

Referral marketing tips and growth articles for tech startups

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Tips

What’s the difference between sales and marketing?

When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions

Posted by Amanda Laine | June 24, 2021
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Tips

How to Use the Principle of Unity in Community Marketing

The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:

Posted by Grant Robertson-Adams | June 24, 2021
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Startups Tips SaaS

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | June 23, 2021
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Tips

8 Scarcity Principle Examples to Copy in Your Marketing

The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available

Posted by Grant Robertson-Adams | June 22, 2021
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Startups Deep Dive

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | June 21, 2021
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Startups Tips

How to Build Brand Awareness (The Guide & Strategy)

Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.

Posted by Lars Arboleda | June 20, 2021
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Deep Dive Referral Marketing

5 Marketing Lessons From the Amazon Prime Referral Program

Amazon Prime contributes 6.5% of the company's total revenue, and their successful referral program was a huge part of helping them grow to 200 million members.

Posted by Liam Terrington | June 20, 2021
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Tips

Using the Liking Principle in Marketing (Examples and More!)

The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.

Posted by Grant Robertson-Adams | June 19, 2021
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Tips

5 Commitment and Consistency Examples in Marketing

The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.

Posted by Grant Robertson-Adams | June 19, 2021