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General Marketing

General Marketing

The Definitive Guide to Earned Media: What It Is and How to Get It

Unlike its paid and owned counterparts, earned media is the organic, third-party endorsement that money can't buy – it's the ultimate stamp of credibility in the eyes of consumers.

Posted by Kevin Yun | April 2, 2024
General Marketing

The Comprehensive Guide to Marketing Strategy Planning for Professional Services

A marketing strategy serves as a roadmap that aligns your firm's goals, target audience, and unique value proposition, guiding your marketing efforts towards achieving desired outcomes.

Posted by Kevin Yun | April 1, 2024
StartupsGeneral Marketing

Mastering Fintech Marketing: Strategies for Success in 2024

Learn about the latest fintech marketing trends in 2024 and receive actionable insights to help you navigate the complexities of this dynamic industry.

Posted by Kevin Yun | March 31, 2024
General Marketing

30+ Proven Marketing Strategies & Examples to Inspire Your Next Campaign

A marketing strategy is a comprehensive plan that outlines how a company will promote its products or services to its target audience. Learn more about the various marketing tactics and channels that you can explore.

Posted by Kevin Yun | September 10, 2024
StartupsGeneral Marketing

50+ Inspiring Quotes on Business Growth and Success

Whether you're an aspiring entrepreneur, a seasoned business owner, or a professional seeking career advancement, these quotes will provide the inspiration you need to overcome challenges, seize opportunities, and achieve your goals.

Posted by Kevin Yun | March 29, 2024
General Marketing

What is a Go-To-Market Strategy and How to Create an Effective One

Launching a new product or service into the market is an exciting yet challenging endeavor. It requires careful planning, strategic thinking, and a deep understanding of your target audience and the competitive landscape. This is where a go-to-market (GTM) strategy comes into play.

Posted by Kevin Yun | March 28, 2024
General Marketing

The Definitive Guide to Multichannel Marketing

Multichannel marketing refers to the practice of using a combination of direct and indirect communication channels to interact with customers and enable them to take action, such as making a purchase, through their preferred channel.

Posted by Kevin Yun | March 27, 2024
General Marketing

The Comprehensive Guide to Creating an Effective Marketing Strategy

This comprehensive guide aims to provide you with a step-by-step approach to creating a marketing strategy that will help you stand out from the competition and achieve your business objectives.

Posted by Kevin Yun | March 19, 2024