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68 articles

The Anatomy of a Successful SaaS Pricing Strategy

SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.

Posted by Chris Tweten | Feb 12, 2026

15 Surefire Ways to Effective Growth for SaaS Companies

Growing a SaaS business is tough, especially given the immense competition out there, but this list of proven tactics will help you scale, grow and prosper.

Posted by Kevin Yun | Feb 12, 2026

White Label Software Explained: Benefits and Examples

White label software can be a powerful shortcut to scaling your business. In this post, we go over common types of white label software and their benefits.

Posted by Amanda Laine | Feb 12, 2026

10 Crucial Tips To Promote Your Referral Program to Success

Once you've launched your referral program, it is not enough to sit back and wait for referrals to come in. Getting the message out to your users is critical to successful referral marketing. Learn how to spread the word with these 10 crucial tips.

Posted by Kevin Yun | Feb 12, 2026

7 SaaS Content Marketing Strategies for High Growth

SaaS content marketing might not bring in results right away, but it's sure to result in consistent signups over the long run. Here's how Milkwhale gets it done.

Posted by Chris Tweten | Jan 14, 2026

Customer Advocacy Marketing Strategy for Tech Companies

Customer advocacy is a must-have marketing strategy for tech companies looking to grow. Get people talking about your brand and shouting about your services:

Posted by Grant Robertson-Adams | Jan 14, 2026

Bolt.new’s Secret Weapon: How They Created a Viral Referral Program and Generated Billions of Tokens

Learn how one of the fastest-growing AI startups in history is using GrowSurf to power their referral program.

Posted by Kevin Yun | Jul 16, 2025

The GrowSurf Guide to B2C SaaS Referral Marketing

Learn everything you need about B2C SaaS referral marketing in our complete guide to designing, launching and optimizing your customer referral program.

Posted by Kevin Yun | Dec 9, 2024

Affiliate vs Referral Programs: A Side-By-Side Comparison

Affiliate and referral marketing programs have 1 shared goal: Getting more customers through incentivized referrals. But they have key differences to note.

Posted by Kevin Yun | Dec 9, 2024