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Startups Tips SaaS

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | June 23, 2021
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Startups Deep Dive

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | June 21, 2021
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Startups Tips

How to Build Brand Awareness (The Guide & Strategy)

Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.

Posted by Lars Arboleda | June 20, 2021
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Startups Tips Deep Dive

10 Guerrilla Marketing Ideas and Examples for Crazy Growth

Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.

Posted by Sandra Petrova | June 15, 2021
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Startups Tips Referral Marketing

Relationship Marketing: How to Make Life-Long Customers

Customer acquisition is essential in growing a business, but it’s even more critical to make them stick around. Relationship marketing can help you with that.

Posted by Lars Arboleda | June 11, 2021
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Startups Tips Referral Marketing

Virality Explained: 6 Ways to Design a Viral Product

The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.

Posted by Grant Robertson-Adams | June 10, 2021
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Startups Tips Referral Marketing

Steal This Highly Effective Referral Program Template

Running a referral program can get complex. Luckily, it becomes easier to manage with a plan - and even easier if you have a referral program template to copy!

Posted by Lars Arboleda | June 4, 2021
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Startups Deep Dive

Spotify’s Marketing Strategy: Streaming Success Simplified

Spotify has become a household name across the world. Here’s a look into the marketing strategies that grew a start up from Stockholm into a $72B company.

Posted by Liam Terrington | June 4, 2021
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Startups Tips Deep Dive SaaS

Why Word of Mouth Marketing is the Secret Sauce You're Missing

Word of mouth marketing can be the strategy that skyrockets your business and takes it to another level. Here we tell you all you need to know about it.

Posted by Moises Godoy | June 4, 2021