User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.
Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.
Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.
Customer acquisition is essential in growing a business, but it’s even more critical to make them stick around. Relationship marketing can help you with that.
The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.
Running a referral program can get complex. Luckily, it becomes easier to manage with a plan - and even easier if you have a referral program template to copy!
Spotify has become a household name across the world. Here’s a look into the marketing strategies that grew a start up from Stockholm into a $72B company.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing