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41 Referral Program Examples

Posted by Kevin Yun | Apr 10, 2021

B2B and B2C Referral Program Examples

If you're looking for inspiration for your own customer referral program, look no further. Whether your business is B2B, B2C, DTC, or media, take a look at the list of compiled companies that you can use as examples for your own referral program.

Table of Contents

  1. 23andMe (B2C)
  2. 310 Nutrition (eCommerce)
  3. Airbnb (B2C)
  4. Airtable (Self-Service B2B)
  5. Alpha Foods (B2C)
  6. Bench (B2B)
  7. BeFrugal (B2C)
  8. Billie (DTC)
  9. Casper (DTC)
  10. Coinbase (B2C Finance)
  11. CoinTracker (B2C)
  12. Daquan (B2C Media)
  13. DigitalOcean (Self-Service B2B)
  14. DoorDash (B2C)
  15. Drop (B2C)
  16. Dropbox (B2C Subscription)
  17. Duolingo (B2C Subscription)
  18. Evernote (B2C Subscription)
  19. EyeBuyDirect (DTC)
  20. Fiverr (B2B)
  21. Glossier (B2C)
  22. Google Fi (B2C)
  23. Groupon (B2C)
  24. Grubhub (B2C)
  25. Gusto (B2B)
  26. Hotjar (Self-Service B2B)
  27. Instacart (B2C)
  28. Jewish Insider (B2C Media)
  29. LiveChat (B2B)
  30. MainStreet (B2B Finance)
  31. Media Temple (B2B)
  32. Morning Brew (B2C Media)
  33. PayPal (Self-Service B2B)
  34. Privacy.com (B2C)
  35. Robinhood (B2C)
  36. Skillshare (B2C)
  37. SurveyMonkey (Enterprise B2B)
  38. The Uptick (B2C Media)
  39. Vistaprint (B2B)
  40. Vinovest (B2C)
  41. Walmart (B2C)

23andMe

23andMe is a B2C DNA testing company that enables its users to access their ancestry, genealogy, and inherited traits. They offer a double-sided referral.

Reward

Get an Amazon.com Gift Card valued up to $20 per referral. The person you refer will receive a minimum of 10% off their 23andMe order.

Website

23andMe has a dedicated referral program signup page so anyone can sign up and start making referrals.

You can copy your link, or invite friends via email and Facebook:

Emails

This is the invitation email that gets sent to the referred person:

When the referred person clicks the ‘Activate 10% Off’ button they are taken to this page:

310 Nutrition

310 Nutrition is an eCommerce company that sells nutritional products. They offer a single-sided referral.

Reward

Give your friend $10 off their first purchase and when your friend makes their first purchase you get 200 Loyalty Points, good for a $10 Gift Card.

Website

310 Nutrition has a dedicated referral program page, but you need to create an account before you can start referring.

You can copy your link and send it to your friend and/or share it via Twitter and Facebook:

This is the post on Facebook:

When the referred person clicks the share link they are taken to this page:

Airbnb

Airbnb is a B2C vacation rental online marketplace that offers two referral programs to their users for getting more hosts and guests. For both programs, a double-sided reward is offered to users.

Reward

Refer a host and earn $150 when they list their space and complete their first qualifying stay. The person you refer will get $10.

Website

When you are logged into Airbnb, and navigate to the referral page, you see an invite widget:

You can copy and share your link with friends, or invite friends via email and other ways:

This is Airbnb’s how-it-works section that explains their referral program:

Airtable

Airtable is a B2B SaaS platform that offers a spreadsheet-database hybrid product. They offer a single-sided reward.

Reward

Get $10 in credit for every person you refer to Airtable.

Website

When you are logged into Airtable as a user, and head over to the referral page, you see the following:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Accept Invitation’ link they are taken to this page:

Alpha Foods

Alpha Foods is a B2C company that makes plant-based snacks. They offer a single-sided reward.

Reward

Share Alpha Foods and get a BOGO (Buy One Get One) Burrito offer for every person you refer that signs up! You’ll also get our monthly newsletter with special coupons and plant-based recipe inspiration.

Website

Alpha Foods has a dedicated referral program signup page so anyone can sign up and start making referrals:

Bench

BeFrugal is a B2C online bookkeeping company. They offer a single-sided reward.

Reward

Refer a business owner and earn a $150 Visa and free month of bookkeeping when they become a Bench client. gift card when they earn $10 in cash back. The person you refer will get $10 once they earn $10 in cash back.

Website

Bench has a dedicated referral program signup page so anyone can sign up and start making referrals:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Try Bench Free’ button they are taken to this page:

BeFrugal

BeFrugal is a B2C coupon and cashback company. They offer a double-sided reward.

Reward

Refer a friend and earn $10 when they earn $10 in cash back. The person you refer will get $10 once they earn $10 in cash back.

Website

BeFrugal has a dedicated referral program signup page so anyone can sign up and start making referrals:

You can invite friends via email and share on Facebook and Twitter:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Join Now’ button they are taken to this page:

Billie

Billie is an eCommerce company that sells shaving supplies and body products. They offer milestone (tiered) rewards.

Rewards

Refer 5 friends and receive a $5 rebate. Refer 10 friends and receive a $10 rebate. Refer 10 friends and receive a $20 rebate.

Website

Billie has a dedicated referral program signup page so anyone can sign up and start making referrals:

You can invite friends via email and Facebook:

Emails

This is the email sent to the referred person:

Casper

Casper is a B2C company that sells mattresses directly to consumers. They offer a single-sided reward.

Reward

The referrer will get a $75 Amazon Gift Card when the person they referred purchases their first Casper mattress using their referral link. 

Website

Casper has a dedicated referral program page so anyone can sign up and start making referrals:

When you sign up you can invite friends via email, Messenger, and Facebook:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Shop Now’ button they are taken to this page:

Coinbase

Coinbase is a B2C company that allows traders to buy and sell cryptocurrency. They offer a double-sided reward.

Reward

Refer a friend and get $10 when the person you referred initiates a buy or sell of $100 USD or more . The person you refer will get $10.

Website

When you are logged into Coinbase, and navigate to the referral page, you see an invite widget:

This is Coinbase’s how-it-works section that explains their referral program:

CoinTracker

CoinTracker is a B2C company that offers investors a portfolio managing tool. They offer a double-sided reward.

Reward

Refer a friend and get $10 when the person you referred buys a tax plan on CoinTracker. The friend gets $10 off her first tax plan.

Website

When you are logged into CoinTracker, and navigate to the referral page, you will see an invite widget:

This is the tweet that was posted on Twitter:

When the referred person clicks the referral link they are taken to this page:

Daquan

Daquan is a newsletter created by IMGM Media. They offer milestone (tiered) rewards.

Rewards

Refer a friend and earn points toward prizes.

Website

Daquan’s referral program is available to anyone that signs up for the newsletter:

DigitalOcean

DigitalOcean is a B2B SaaS company that provides a cloud platform to deploy, manage, and scale any application. an all-in-one workforce management tool. They offer a double-sided reward.

Reward

Refer a friend and get a $25 credit with DigitalOcean when the person you referred spends $25 . The friend will get $100 and 60-day credit when they add a payment method to their account.

Website

DigitalOcean has a dedicated referral program page so anyone can sign up and start making referrals:

This is DigitalOcean’s how-it-works section that explains their referral program:

You can copy your link, or share via Twitter:

When the referred person clicks the referral link they are taken to this page:

DoorDash

DoorDash is an eCommerce food delivery company. They offer a single-sided reward.

Reward

Refer a friend and get $15 in delivery credit when the person you referred makes their first order .

Website

DoorDash’s referral program is available to anyone who downloads their app:

This is DoorDash’s how-it-works section that explains their referral program:

Drop

Dropbox is a B2C company that lets you earn points for shopping at your favorite stores.They offer a single-sided reward.

Reward

Refer a friend and earn 5000 Drop points when t he referred person signs up using your referral link .

Website

Drop’s referral program is available to anyone who downloads their app:

Dropbox

Dropbox is a B2C and B2B SaaS company that provides secure file sharing, collaboration, and storage solutions.They offer a double-sided reward.

Reward

Refer a friend and get 500 MB of bonus space. The person you refer will get 500 MB of bonus space as well.

Website

When you are logged into Dropbox, and navigate to the referral page, you see an invite widget:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Accept invite’ button they are taken to this page:

Duolingo

Groupon is a B2C SaaS company that offers free and paid language courses. They offer a single-sided reward.

Reward

Refer a friend and get 1 week of Duolingo Plus. 

Website

When you are logged into Duolingo, and navigate to your profile page, you see the following:

This is the post on Facebook:

When the referred person clicks the post they are taken to this page:

Start your free trial of GrowSurf

Set up your referral marketing program with software that lowers your customer acquisition cost and saves you gobs of time.

Evernote

Evernote is a B2B/B2C company that allows users to capture, organize, and find information across multiple platforms. They offer a single-sided reward.

Reward

Refer a friend and get 10 points. 30 points will earn you 3 months of Premium. 

Website

When you are logged into Evernote, and navigate to your referral page, you see the following:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Get Started’ button they are taken to this page:

EyeBuyDirect

EyeBuyDirect is an eCommerce company that sells eyeglasses and sunglasses. They offer a double-sided reward and milestone reward.

Reward

Refer a friend and get $10 in EBD Credits once a qualifying order has been made . The person you refer will get $10 off their first order. Get $50 in EBD Credits for every five friends you refer.

Website

EyeBuyDirect has a dedicated referral program page so anyone can sign up and start making referrals:

When you sign up you can invite friends via email and Facebook:

This is EyeBuyDirect’s how-it-works section that explains their referral program:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘COME SEE’ button they are taken to this page:

Fiverr

Fiverr is a C2C company for creative and professional services. They offer a double-sided reward.

Reward

Refer a friend and get 20% off first purchase. The person you refer gets 20% off their first purchase

Website

Fiverr has a dedicated referral program signup page so anyone can sign up and start making referrals:

You can invite friends via email and other ways:

This is Fiverr’s how-it-works section that explains their referral program:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Browse Services On Fiverr’ button they are taken to this page:

Glossier

Glossier is an eCommerce beauty company that leverages content and community to power a superior shopping experience. They offer a double-sided reward.

Reward

Refer a friend and get $10 store credit when they make a purchase. The person you refer gets 10% off.

Website

Glossier’s referral program is located at the bottom of their homepage:

You can copy your link, or invite friends via email and other ways:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘GET YOUR 10% OFF HERE’ button they are taken to this page:

Google Fi

Google Fi is a B2C Google-owned wireless service. They offer a double-sided reward.

Reward

Refer a friend and both of you get $20 in Fi credit after your referral has been active for 30 days.

Website

When you are logged into Groupon Fi, and navigate to the your account page, you see the following:

Groupon

Groupon is an eCommerce company that offers coupons, cashback on purchases payments and group deals to consumers. They offer a single-sided reward.

Reward

Refer a friend and earn $10 in Groupon bucks.

Website

When you are logged into Groupon, and navigate to the referral page, you see the following:

Emails

This is the email sent to the referred person:

When the referred person clicks the link in email they are taken to this page:

Grubhub

Grubhub is an eCommerce company for food ordering and delivery. They offer a double-sided reward.

Reward

Refer a friend and get $10 off when the person you referred places their first order. The friend gets $10 off as well.

Website

When you are logged into Grubhub, and navigate to the referral page, you will see the following:

When the referred person clicks the share link they are taken to this page:

Gusto

Grubhub is a B2B SaaS that offers cloud-based payroll, benefits, and human resource management solutions for businesses. They offer a double-sided reward.

Reward

Refer a friend and get a $300 gift card when they sign up and run their first paid payroll. The friend gets a $100 gift card.

Website

When you are logged into Gusto, and navigate to the referral page, you will see the following:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Accept invite’ button they are taken to this page:

Hotjar

Hotjar is a B2B SaaS company that offers behavior analytics and user feedback service. They offer a monthly leaderboard and milestone rewards.

Rewards

The top referrer every month receives a free lifetime business account. The top 5 referrers every month and receive a Hotjar hoodie. Refer 5 friends and receive a Hotjar t-shirt.

Website

When you are logged into Hotjar, and navigate to the referral page, you see the following:

This is the post on Facebook:

When the referred person clicks the post they are taken to this page:

Instacart

Instacart is an eCommerce company that offers same-day grocery delivery and pickup services for customers. They offer a double-sided reward.

Reward

Refer 5 friends and get a $10 credit once their first delivery is complete. The friend gets a $10 credit on their first order. 

Website

When you are logged into Instacart, and navigate to the referral page, you see the following:

This is Instacart’s how-it-works section that explains their referral program:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Shop Now’ button they are taken to this page:

Jewish Insider

Jewish Insider is a newsletter that provides an overview of the news with a Jewish angle. They offer milestone (tiered) rewards.

Rewards

Refer friends and be rewarded with Jewish Insider swag. 

Website

Jewish Insider referral program is available to anyone that signs up for the newsletter:

Emails

This is the email sent to the referred person:

When the referred person clicks the referral link they are taken to this page:

LiveChat

LiveChat is a B2B SaaS company that offers an online customer service software with online chat and help desk features. They offer a single-sided reward.

Reward

Refer friends and get $39 when the referred person joins LiveChat and makes their first payment. The referred person gets a 50% discount on their payment.

Website

LiveChat has a dedicated referral program signup page so anyone can sign up and start making referrals:

This is LiveChart how-it-works section that explains their referral program:

Emails

This is the email sent to the referred person:

When the referred person accesses the referral link they are taken to this page:

MainStreet

MainStreet is a B2B SaaS company that helps startups and small businesses discover and claim tax credits and government incentives. They offer a single-sided reward.

Reward

Refer a startup or small business get a $200 Visa gift when they sign up and qualify for MainStreet. 

Website

When you are logged into MainStreet, and navigate to the referral page, you see the following:

Media Temple

Media Temple is a B2B/B2C SaaS company that offers premium web and cloud hosting solutions for web designers, developers, and creative agencies. They offer a double-sided reward.

Reward

Refer a friend and get free hosting credit when the referred person signs up for a new hosting plan. The referred person gets 20% off their first month of service.  

Website

Media Temple has a dedicated referral program signup page so anyone with Media Temple account can start making referrals:

Morning Brew

Morning Brew is an email newsletter for millennial business professionals. They offer milestone (tiered) rewards.

Rewards

Refer friends and be rewarded with Morning Brew rewards:

Website

Morning Brew referral program is available to anyone that signs up for the newsletter:

PayPal

PayPal is an eCommerce company that facilitates payments between parties through online transfers. They offer a double-sided reward.

Reward

Refer a friend and get $10 when they spend $5. The person you refer will get $10 as well.

Website

PayPal’s referral program is available to anyone that has a PayPal account:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Accept the Money’ button they are taken to this page:

Privacy.com

Privacy.com is a B2B/B2C company that provides secure payments for businesses and consumers. They offer a double-sided reward.

Reward

Refer a friend and get $5 when they sign up and spend. The person you refer will get $5.

Website

When you are logged into Privacy.com, and navigate to the referral page, you see the following:

Robinhood

Robinhood is a B2C company that allows customers to buy and sell stocks, options, and cryptocurrencies with zero commission. They offer a double-sided reward.

Reward

Refer a friend and you both get a free stock.

Website

When you are logged into Robinhood, and navigate to the referral page, you see the following:

This is Robinhood’s how-it-works section that explains their referral program:

Skillshare

Skillshare is a B2C company that offers online learning. customers to buy and sell stocks, options, and cryptocurrencies with zero commission. They offer a double-sided reward.

Reward

Get a free month of Skillshare for each friend you refer. The referred person gets 14 days of Skillshare Premium.

Website

When you are logged into Skillshare, and navigate to the referral page, you see the following:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Start Your 14 Free days Today’ button they are taken to this page:

SurveyMonkey

SurveyMonkey Apply is a B2B SaaS offering that provides Enterprises with online collection and review software. They offer a single-sided reward.

Reward

Your organization gets $500 for every referral that signs up for a subscription.

Website

SurveyMonkey Apply has a dedicated referral program signup page so anyone can sign up and start making referrals:

The Uptick

The Uptick is a finance newsletter that brings you weekly insights into the financial markets. They offer milestone (tiered) rewards.

Reward

Refer a friend and earn points toward physical swag prizes.

Website

The Uptick is available to anyone that signs up for the newsletter:

Vistaprint

Vistaprint is a B2B company that helps small businesses create marketing products with contemporary designs. They offer a single-sided reward.

Reward

Refer friends and get a $20 voucher for every friend who makes an order of $40 or more. 

Website

When you are logged into Vistaprint, and navigate to the referral page, you see the following:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Visit Vistaprint’ button they are taken to this page:

Vinovest

Vinovest is a B2C company that has a platform for wine investment. They offer a double-sided reward.

Reward

Refer a friend and both of you get 3 months of wine storage and management when the friend funds their Vinovest account.

Website

When you are logged into Vinovest, and navigate to the referral page, you see the following:

This is the post on Facebook:

When the referred person clicks the share link they are taken to this page:

Walmart

Walmart is a retail giant that operates a chain of hypermarkets, discount department stores, and grocery stores from the United States. They offer a double-sided reward.

Reward

Refer a friend who's never purchased from Walmart Grocery. Once they complete their order, you get a $10 promo code for your next order.

Website

Walmart has a dedicated referral program signup page so anyone can sign up and start making referrals:

Emails

This is the email sent to the referred person:

When the referred person clicks the ‘Get $10 Off’ button they are taken to this page:

Sign up for GrowSurf

Set up your referral marketing program with software that lowers your customer acquisition cost and saves you gobs of time.

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