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Startups Deep Dive

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | June 21, 2021
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Deep Dive Referral Marketing

5 Marketing Lessons From the Amazon Prime Referral Program

Amazon Prime contributes 6.5% of the company's total revenue, and their successful referral program was a huge part of helping them grow to 200 million members.

Posted by Liam Terrington | June 20, 2021
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Tips Deep Dive

How to Master the 7 Principles of Persuasion in Marketing

Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.

Posted by Grant Robertson-Adams | June 17, 2021
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Startups Tips Deep Dive

10 Guerrilla Marketing Ideas and Examples for Crazy Growth

Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.

Posted by Sandra Petrova | June 15, 2021
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Deep Dive

4 Reasons Why Twitch is So Popular

Far beyond gaming, esports and mukbang: Enthusiasts of all interests are turning to Twitch. Today we investigate 4 reasons why Twitch is so popular globally.

Posted by Liam Terrington | June 11, 2021
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Deep Dive Referral Marketing

How 24 Hour Fitness Got 300k Members with Social Referrals

Social referrals are the not so secret weapon of 24 Hour Fitness. Learn how you can use social referral marketing to drive customers like they have since 2013:

Posted by Emir Atli | June 7, 2021
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Startups Deep Dive

Spotify’s Marketing Strategy: Streaming Success Simplified

Spotify has become a household name across the world. Here’s a look into the marketing strategies that grew a start up from Stockholm into a $72B company.

Posted by Liam Terrington | June 4, 2021
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Startups Tips Deep Dive SaaS

Why Word of Mouth Marketing is the Secret Sauce You're Missing

Word of mouth marketing can be the strategy that skyrockets your business and takes it to another level. Here we tell you all you need to know about it.

Posted by Moises Godoy | June 4, 2021
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Startups Deep Dive

Why is Zoom so popular? 3 Strategies Behind Zoom’s Growth

Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:

Posted by Penny Robertson-Adams | June 4, 2021