Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:
GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?
Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:
This post explains the Dropbox referral program that drove 3900% growth. Learn how to leverage a similar strategy and drive exponential user growth.
World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work
Word of mouth marketing dates back 1000s of years, from spice trade to early metallurgy. Today? We dive into how to set up a customer referral program to last.
One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!
We break down exactly how Bench Accounting’s B2B referral program encourages sharing using a purpose-driven approach—from how they communicate their value proposition and the incentives they offer customers, to the CTA placements on their website and the language used in their emails.
The secret to Airbnb's growth is their referral program. Airbnb has mastered referral marketing to create one of the most successful startups that boosted growth through word-of-mouth.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing