Deep Dive
Why is Zoom so popular? 3 Strategies Behind Zoom’s Growth
Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:
How GoPro Used Word of Mouth to Grow to a $1.61B Valuation
GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?
Fitbit’s Marketing Strategy: 500% User Growth in 7 Years
Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:
The Dropbox Referral Program: 3900% Growth in 15 Months
This post explains the Dropbox referral program that drove 3900% growth. Learn how to leverage a similar strategy and drive exponential user growth.
WoW Recruit a Friend: Inside the Warcraft Referral Program
World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work
The Complete Guide to Set Up a Customer Referral Program
Word of mouth marketing dates back 1000s of years, from spice trade to early metallurgy. Today? We dive into how to set up a customer referral program to last.
How Morning Brew's Referral Program Grew to 2.5 Million Subs
One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!
Bench Accounting's B2B Referral Program Breakdown: How a Purpose-Driven Brand Drives Referrals
We break down exactly how Bench Accounting’s B2B referral program encourages sharing using a purpose-driven approach—from how they communicate their value proposition and the incentives they offer customers, to the CTA placements on their website and the language used in their emails.
3 Key Lessons From Airbnb’s Referral Program That Boosted Daily Bookings by 300%
The secret to Airbnb's growth is their referral program. Airbnb has mastered referral marketing to create one of the most successful startups that boosted growth through word-of-mouth.
Put your growth on autopilot
Launch a referral program for your B2C or B2B tech company and grow through the power of word-of-mouth
