Deep Dive
How to Build and Benefit from Social Currency in Marketing
What is social currency? In this guide, we explore the social currency definition, benefits and examples you can steal for your own brand building.
How GoPro Used Word of Mouth to Grow to a $1.61B Valuation
GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?
Fitbit’s Marketing Strategy: 500% User Growth in 7 Years
Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:
WoW Recruit a Friend: Inside the Warcraft Referral Program
World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work
The Complete Guide to Set Up a Customer Referral Program
“Invite a friend to receive a special discount on your next purchase.” I bet you’ve seen that one somewhere or at least something similar. That’s a referral program. But how do you get to that point? How can you reward your customers? How can you incentivize them to bring you more customers? How do you actually create a referral program from scratch? In this post, we answer those questions for you.
How Morning Brew's Referral Program Grew to 2.5 Million Subs
One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!
Bench Accounting's B2B Referral Program Breakdown: How a Purpose-Driven Brand Drives Referrals
We break down exactly how Bench Accounting’s B2B referral program encourages sharing using a purpose-driven approach—from how they communicate their value proposition and the incentives they offer customers, to the CTA placements on their website and the language used in their emails.
3 Key Lessons From Airbnb’s Referral Program That Boosted Daily Bookings by 300%
The secret to Airbnb's growth is their referral program. Airbnb has mastered referral marketing to create one of the most successful startups that boosted growth through word-of-mouth.
How Tesla Achieved 40x ROI with a $0 Advertising Budget
This is how Tesla leveraged customer loyalty to build a hugely successful referral program with a $0 advertising budget.
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