What is social currency? In this guide, we explore the social currency definition, benefits and examples you can steal for your own brand building.
GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?
Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:
World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work
“Invite a friend to receive a special discount on your next purchase.” I bet you’ve seen that one somewhere or at least something similar. That’s a referral program. But how do you get to that point? How can you reward your customers? How can you incentivize them to bring you more customers? How do you actually create a referral program from scratch? In this post, we answer those questions for you.
One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!
We break down exactly how Bench Accounting’s B2B referral program encourages sharing using a purpose-driven approach—from how they communicate their value proposition and the incentives they offer customers, to the CTA placements on their website and the language used in their emails.
The secret to Airbnb's growth is their referral program. Airbnb has mastered referral marketing to create one of the most successful startups that boosted growth through word-of-mouth.
This is how Tesla leveraged customer loyalty to build a hugely successful referral program with a $0 advertising budget.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing