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Posts by Chris Tweten

38 articles

The Anatomy of a Successful SaaS Pricing Strategy

SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.

Posted by Chris Tweten | Feb 12, 2026

The B2B Customer Experience: Business Transformation

B2B clients can be tough to please and tedious to figure out. Take advantage of our B2B customer experience best practices for grade A support.

Posted by Chris Tweten | Jan 26, 2026

7 SaaS Content Marketing Strategies for High Growth

SaaS content marketing might not bring in results right away, but it's sure to result in consistent signups over the long run. Here's how Milkwhale gets it done.

Posted by Chris Tweten | Jan 14, 2026

How Automation Can Improve Your Startup's ARR

Automation should be treated as a tool, not a solution. A tool that can drastically increase your ARR (annual recurring revenue), in more than a few ways.

Posted by Chris Tweten | Nov 20, 2024

ReferralCandy Alternatives: The Best Referral Program Software

Looking for the best alternative to ReferralCandy? Look no further than GrowSurf, the top-rated referral program software for B2B and B2C tech companies.

Posted by Chris Tweten | Oct 17, 2024

Referral Rock Alternatives: Top Referral Marketing Software

Looking for the Referral Rock alternatives? Look no further than GrowSurf, the top-rated referral program software for B2B and B2C tech companies.

Posted by Chris Tweten | Oct 17, 2024

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | Sep 19, 2024

The Pragmatic Marketing Framework: An In-Depth Guide

Pragmatic marketing helps you to build products that solve real market problems. Discover how you can put this strategy to use with GrowSurf’s in-depth guide!

Posted by Chris Tweten | Sep 19, 2024

How to Streamline Software Implementation in Your Business

Introducing new software into your business can cause headaches but it shouldn't have to! Here's our top tips for streamlining software implementation.

Posted by Chris Tweten | Jul 24, 2024