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Tips Deep Dive Referral Marketing

How to Build and Benefit from Social Currency in Marketing

What is social currency? In this guide, we explore the social currency definition, benefits and examples you can steal for your own brand building.

Posted by Chris Tweten | June 4, 2021
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Startups Deep Dive

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | May 27, 2021
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Deep Dive Referral Marketing

WoW Recruit a Friend: Inside the Warcraft Referral Program

World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work

Posted by Chris Tweten | May 20, 2021