🎯 Can you guess these legendary startup growth hacks? Take our fun, interactive quiz.

GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

General Marketing

The Definitive Guide to Multichannel Marketing

Multichannel marketing refers to the practice of using a combination of direct and indirect communication channels to interact with customers and enable them to take action, such as making a purchase, through their preferred channel.

Posted by Kevin Yun | March 27, 2024
General Marketing

The Comprehensive Guide to Creating an Effective Marketing Strategy

This comprehensive guide aims to provide you with a step-by-step approach to creating a marketing strategy that will help you stand out from the competition and achieve your business objectives.

Posted by Kevin Yun | March 19, 2024
Referral Marketing

6 Referral Marketing Mistakes Companies Should Avoid

Referral marketing can be a very cost-effective growth channel when done right. Here are 6 referral marketing mistakes you can easily avoid!

Posted by Emily Heaslip | September 8, 2020
StartupsReferral MarketingSaaS

5 Reasons Why You Need Software to Manage Your Referral Marketing

Referral marketing software lets you automate referral tracking and maximize the ROI of your referral campaign through automation. It also gives you critical visibility on performance. See 5 reasons why you need referral program software.

Posted by Emily Heaslip | September 8, 2020
StartupsSaaS

Build vs Buy: Your Referral Program

If you're thinking about launching a refer-a-friend program for your internet business, you may be asking yourself whether it's better to build it in-house, or if it's worth the costs in going with a referral program software.

Posted by Kevin Yun | March 18, 2020
StartupsReferral MarketingNewslettersSaaS

10 Crucial Tips To Promote Your Referral Program to Success

Once you've launched your referral program, it is not enough to sit back and wait for referrals to come in. Getting the message out to your users is critical to successful referral marketing. Learn how to spread the word with these 10 crucial tips.

Posted by Kevin Yun | March 9, 2020
Referral Marketing

9 Compelling Referral Marketing Statistics You Need To Know

Word-of-mouth marketing reigns supreme when it comes to growth and increasing sales. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations everyday in the United States.

Posted by Kevin Yun | May 4, 2020
StartupsDeep DiveReferral Marketing

How Airbnb's Referral Program Boosted Bookings 300%

The secret to Airbnb's growth is referral marketing. In this blog, we explore 3 key lessons from the Airbnb referral program you can apply to your own campaigns

Posted by Kevin Yun | November 20, 2024
TipsDeep Dive

What Are Brand Champions and How Can You Leverage Them to Win New Customers?

If your competitors have been using brand champions, maybe it's time to do the same. Learn more about brand champions, their importance, and how to leverage them to win new customers.

Posted by Sandra Petrova | November 28, 2022