GrowSurf Blog

Referral marketing articles for tech startups and growth-stage companies

Affiliate vs Referral Programs: A Side-By-Side Comparison

Affiliate and referral marketing programs have 1 shared goal: Getting more customers through incentivized referrals. But they have key differences to note.

Posted by Kevin Yun | Dec 9, 2024

How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing

PayPal, Stripe, Discord, Birchbox and Revolut owe part of their early traction to word of mouth and referral marketing. Learn how these startups turned into unicorns with the power of referral marketing.

Posted by Andreea Macoveiciuc | Nov 20, 2024

The Comprehensive Guide to Marketing Strategy Planning for Professional Services

A marketing strategy serves as a roadmap that aligns your firm's goals, target audience, and unique value proposition, guiding your marketing efforts towards achieving desired outcomes.

Posted by Kevin Yun | Nov 20, 2024

11 Ways to Attract New Customers to Your SaaS Business

New signups are the lifeblood of every SaaS, which is why it's important to know how to attract new customers - from referral marketing to reducing churn.

Posted by Amanda Laine | Nov 20, 2024

How Automation Can Improve Your Startup's ARR

Automation should be treated as a tool, not a solution. A tool that can drastically increase your ARR (annual recurring revenue), in more than a few ways.

Posted by Chris Tweten | Nov 20, 2024

The Comprehensive Guide to Creating an Effective Marketing Strategy

This comprehensive guide aims to provide you with a step-by-step approach to creating a marketing strategy that will help you stand out from the competition and achieve your business objectives.

Posted by Kevin Yun | Nov 20, 2024

How Airbnb's Referral Program Boosted Bookings 300%

The secret to Airbnb's growth is referral marketing. In this blog, we explore 3 key lessons from the Airbnb referral program you can apply to your own campaigns

Posted by Kevin Yun | Nov 20, 2024

The Mega List of 39 Referral Software Solutions For Launching A Customer Referral Program

Are you looking to launch a referral program for your customers? We've compiled a comprehensive list of all the referral program software options you have in the market.

Posted by Kevin Yun | Oct 17, 2024

Referral Program Costs & Referral Program ROI Explained

Are you a B2B or B2C company? Learn how to calculate your referral program costs and compare those numbers against the expected ROI from referred customers.

Posted by Sandra Petrova | Oct 17, 2024