The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.
B2B marketing is changing in a big way in 2022. Here are trends to watch to help your B2B brand meet the evolving needs of your B2B prospects.
This referral code example will bring inspiration to your marketing game. What are referral codes and how do they work? Read on and find out!
Are you wondering how you can use referral codes in your referral marketing campaigns? Here are six referral code examples to get you inspired.
A marketing strategy is a comprehensive plan that outlines how a company will promote its products or services to its target audience. Learn more about the various marketing tactics and channels that you can explore.
In this article, we'll explore 15 proven strategies that will help you attract more customers, regardless of your industry, business size, or marketing budget.
Unlike its paid and owned counterparts, earned media is the organic, third-party endorsement that money can't buy – it's the ultimate stamp of credibility in the eyes of consumers.
A marketing strategy serves as a roadmap that aligns your firm's goals, target audience, and unique value proposition, guiding your marketing efforts towards achieving desired outcomes.
Learn about the latest fintech marketing trends in 2024 and receive actionable insights to help you navigate the complexities of this dynamic industry.