GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

Card image cap
Referral Marketing

The Referral Program Glossary: Important Terms to Remember

Welcome to the GrowSurf Referral Program Glossary! Inside you'll find every important term in referral marketing with extra reading resources to check out after

Posted by Chris Tweten | July 1, 2021
Card image cap
Startups SaaS

Top 10 SaaS Metrics You Need To Be Tracking

No matter what stage your company is at, there are vital SaaS metrics you should be tracking. From traffic to churn, here’s our top 10 and how to calculate them

Posted by Chris Tweten | June 30, 2021
Card image cap
Tips

What Is Undifferentiated Marketing? Targeting Explained

Want to reach a larger audience, meet your customer needs, and increase revenue? Find what undifferentiated marketing is and how it can help your business.

Posted by Rebecca Hey | June 29, 2021
Card image cap
Startups Tips SaaS

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | June 28, 2021
Card image cap
Tips Referral Marketing

How to Design and Use Referral Cards to Get New Customers

Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.

Posted by Rebecca Hey | June 25, 2021
Card image cap
Tips

How to Use the Authority Principle to Increase Conversions

The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?

Posted by Grant Robertson-Adams | June 24, 2021
Card image cap
Tips

What’s the difference between sales and marketing?

When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions

Posted by Amanda Laine | June 24, 2021
Card image cap
Tips

How to Use the Principle of Unity in Community Marketing

The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:

Posted by Grant Robertson-Adams | June 24, 2021
Card image cap
Startups Tips SaaS

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | June 23, 2021