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GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

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Startups Tips SaaS

8 B2B Marketing Trends to Watch in 2022

B2B marketing is changing in a big way in 2022. Here are trends to watch to help your B2B brand meet the evolving needs of your B2B prospects.

Posted by Lars Arboleda | December 22, 2021
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Tips Referral Marketing

What is a referral code and how are they made?

This referral code example will bring inspiration to your marketing game. What are referral codes and how do they work? Read on and find out!

Posted by Moises Godoy | December 21, 2021
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Startups Referral Marketing

An Introduction to Viral Loops and How They Work

What is a viral loop? Simply put: Enticing existing customers to refer your product to others. Learn how to influence your customer base for sustainable growth.

Posted by Lars Arboleda | December 20, 2021
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Startups Tips SaaS

9 Account Based Marketing Tactics to Increase Your Revenue

If you're struggling to bring in new revenue, put these account based marketing tactics in your arsenal. These are proven methods that could change everything.

Posted by Grant Robertson-Adams | December 10, 2021
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Tips Referral Marketing

Why You Need Referral Management Software for Scalable Growth

Referral programs get messy to manage without a tech solution. Here's why you need referral management software to scale referrals as a growth channel.

Posted by Grant Robertson-Adams | December 10, 2021
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Startups SaaS

Value-Based Pricing Explained: Why It Works for SaaS

Value-based pricing can be a powerful growth driver for SaaS businesses. Customer-focused pricing approaches, and everything you need to succeed, right here.

Posted by Chris Tweten | December 9, 2021
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Tips

Demand Generation 101: How to Bring in New Qualified Leads

Demand generation is a powerful tool for customer acquisition. Here's how it can help you bring in new qualified leads as you battle for brand awareness.

Posted by Lars Arboleda | December 8, 2021
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Tips

30 Affiliate Marketing Statistics You Should Know in 2022

Affiliate marketing is a rising trend and is sure to grow in 2022. Here are 30 powerful affiliate marketing statistics to keep in mind for future campaigns.

Posted by Chris Tweten | December 7, 2021
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Tips SaaS

7 SaaS Buyer Persona Examples to Increase Your MRR

Buyer personas are an absolutely critical step for any SaaS strategy. Here are 7 SaaS buyer persona examples to increase your monthly recurring revenue.

Posted by Sandra Petrova | December 6, 2021