GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

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Tips

8 Scarcity Principle Examples to Copy in Your Marketing

The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available

Posted by Grant Robertson-Adams | June 22, 2021
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Startups Deep Dive

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | June 21, 2021
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Startups Tips

How to Build Brand Awareness (The Guide & Strategy)

Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.

Posted by Lars Arboleda | June 20, 2021
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Deep Dive Referral Marketing

5 Marketing Lessons From the Amazon Prime Referral Program

Amazon Prime contributes 6.5% of the company's total revenue, and their successful referral program was a huge part of helping them grow to 200 million members.

Posted by Liam Terrington | June 20, 2021
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Tips

Using the Liking Principle in Marketing (Examples and More!)

The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.

Posted by Grant Robertson-Adams | June 19, 2021
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Tips

5 Commitment and Consistency Examples in Marketing

The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.

Posted by Grant Robertson-Adams | June 19, 2021
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Tips

The Reciprocity Principle In Action: Psychology in Marketing

The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.

Posted by Grant Robertson-Adams | June 18, 2021
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Tips Deep Dive

How to Master the 7 Principles of Persuasion in Marketing

Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.

Posted by Grant Robertson-Adams | June 17, 2021
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Startups Tips Deep Dive

10 Guerrilla Marketing Ideas and Examples for Crazy Growth

Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.

Posted by Sandra Petrova | June 15, 2021