GrowSurf Blog

Referral marketing articles for tech startups and growth-stage companies

Pirate Metrics Explained: What AARRR Means For Your Startup

AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.

Posted by Grant Robertson-Adams | Sep 28, 2024

How to Get Referrals: 8 Ways to Grow Your Referral Program

Thinking about leveraging your existing customers to grow your referral program? Here are 8 ways for how to get referrals and grow your business exponentially.

Posted by Sandra Petrova | Sep 19, 2024

The 5 Most Effective Subscription Box Marketing Channels

Wondering how you can level up your subscription box marketing game? In this blog, we cover the top 5 acquisition channels and how to use them today.

Posted by Lars Arboleda | Sep 19, 2024

The Complete Guide to Set Up a Customer Referral Program

Word of mouth marketing dates back 1000s of years, from spice trade to early metallurgy. Today? We dive into how to set up a customer referral program to last.

Posted by Moises Godoy | Sep 19, 2024

What’s the difference between sales and marketing?

When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions

Posted by Amanda Laine | Sep 19, 2024

What Is a Partner Program in SaaS and How Do You Build One?

A partner program helps generate leads, increase sales, and boost growth. Read on to learn what a SaaS partner program is and how you can build one.

Posted by Kevin Yun | Sep 19, 2024

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | Sep 19, 2024

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | Sep 19, 2024

The Reciprocity Principle In Action: Psychology in Marketing

The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.

Posted by Grant Robertson-Adams | Sep 19, 2024