GrowSurf Blog

Referral marketing articles for tech startups and growth-stage companies

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | Sep 19, 2024

An Introduction to Viral Loops and How They Work

What is a viral loop? Simply put: Enticing existing customers to refer your product to others. Learn how to influence your customer base for sustainable growth.

Posted by Lars Arboleda | Sep 19, 2024

Social Referrals 101: How to Use Social Media in Referral Marketing

Social referrals are key to word of mouth marketing. This guide to social referrals has expert tips to integrate social media and referral marketing in unity.

Posted by Lars Arboleda | Sep 19, 2024

7 User Generated Content (UGC) Examples & Why They Work

User generated content is the best way to bring credibility to your brand. In this blog, we go over 7 user generated content examples that show us why.

Posted by Lars Arboleda | Sep 19, 2024

Spotify’s Marketing Strategy: Streaming Success Simplified

Spotify has become a household name across the world. Here’s a look into the marketing strategies that grew a start up from Stockholm into a $72B company.

Posted by Liam Terrington | Sep 19, 2024

10 Financial Referral Program Examples to Inspire You

Need referral program ideas to generate leads for your financial firm? Here are 10 financial referral program examples to inspire you.

Posted by Lars Arboleda | Sep 19, 2024

How to Use the Principle of Unity in Community Marketing

The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:

Posted by Grant Robertson-Adams | Sep 19, 2024

Steal This Highly Effective Referral Program Template

Running a referral program can get complex. Luckily, it becomes easier to manage with a plan - and even easier if you have a referral program template to copy!

Posted by Lars Arboleda | Sep 19, 2024

How to Make a Perfect Referral Page (Step-by-Step with Examples)

A customer referral page is a great way to encourage the people who use your product or service to tell their friends and family about it. It's a win-win situation for both you and your customers: someone gets a fantastic deal while you get more business from new customers! This blog post will teach you how to create the perfect referral page, step-by-step, with examples.

Posted by Sandra Petrova | Sep 19, 2024