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GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

TipsDeep Dive

8 Tried-and-Tested B2C Marketing Techniques For Measuring Brand Awareness

Are you wondering how you can measure brand awareness at your company? We explore eight tested and tried B2C marketing techniques you can use to measure your brand awareness.

Posted by Kevin Yun | March 7, 2022
Referral Marketing

How B2B Companies Can Utilize Influencer Referral Programs

If you’re a B2B business, it's challenging to find the reach to your target customers. With influencer marketing, you can leverage a ready-made, already engaged audience.

Posted by Kevin Yun | February 11, 2022
StartupsTipsSaaS

Setting the Right Marketing Goals

Marketers face lofty expectations. Yet with the right goals in place, marketers are well-equipped to achieve the optimal results.

Posted by Kevin Yun | January 18, 2022
StartupsTipsSaaS

How SaaS Companies Can Improve User Engagement

User engagement is a crucial metric for SaaS businesses. If a service or the company that provides it isn’t engaging, customers could quickly grow tired of it and look for an alternative.

Posted by Kevin Yun | January 12, 2022
StartupsTipsSaaS

How to Conduct Qualitative Customer Research to Optimize Your SaaS Landing Page

Find out how to perform qualitative customer research to optimize your SaaS landing page.

Posted by Kevin Yun | January 11, 2022
Tips

5 Best Practices For Mobile Email Design

In this article, we’ll be walking you through a slew of best practices that will enable you to optimize your email designs for mobile.

Posted by Kevin Yun | January 11, 2022
StartupsTipsReferral Marketing

16 Common Questions for Your Referral Program FAQ Section

Are you not sure what to include in your referral program FAQs? Take a look at the most common questions people may have regarding your program.

Posted by Sandra Petrova | January 5, 2022
Tips

What Is Undifferentiated Marketing? Targeting Explained

Want to reach a larger audience, meet your customer needs, and increase revenue? Find what undifferentiated marketing is and how it can help your business.

Posted by Rebecca Hey | January 4, 2022
TipsSaaS

8 Proven B2B SaaS Marketing Strategies You Should Consider

B2B SaaS can be a tough field to compete in. Need a hand? Here are 8 proven B2B SaaS marketing strategies to get a leg up on competitors.

Posted by Sandra Petrova | January 2, 2022