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GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

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Startups Tips SaaS

The Anatomy of a Successful SaaS Pricing Strategy

SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.

Posted by Chris Tweten | July 20, 2021
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Startups Tips SaaS

What Is Churn and How Does It Impact Your SaaS Business?

If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.

Posted by Rebecca Hey | July 15, 2021
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Tips

What Is Marketing Attribution? Definition, Models, and More

Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.

Posted by Rebecca Hey | July 13, 2021
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Startups Tips

How Startups Can Build Brand Affinity on a $0 Budget

Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?

Posted by Amanda Laine | July 12, 2021
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Referral Marketing

12 Reasons Why You Should Launch a Referral Program

There are many various ways that you can create and run a successful referral program and even more reasons why you should launch one. Here's 12 to get started:

Posted by Grant Robertson-Adams | July 6, 2021
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Referral Marketing

What's a Good Referral Rate? Referral Program Benchmarks

Do you know what's a good referral rate for your industry? Read on and learn all about referral rates and incredibly easy strategies to increase them.

Posted by Sandra Petrova | July 5, 2021
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Startups Referral Marketing SaaS

8 Referral Marketing Best Practices You Can Implement Today

Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner

Posted by Lars Arboleda | July 2, 2021
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Startups SaaS

AARRR! Why Pirate Metrics are Important for Startups

AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.

Posted by Grant Robertson-Adams | July 1, 2021
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Referral Marketing

The Referral Program Glossary: Important Terms to Remember

Welcome to the GrowSurf Referral Program Glossary! Inside you'll find every important term in referral marketing with extra reading resources to check out after

Posted by Chris Tweten | July 1, 2021