If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.
Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
There are many various ways that you can create and run a successful referral program and even more reasons why you should launch one. Here's 12 to get started:
Do you know what's a good referral rate for your industry? Read on and learn all about referral rates and incredibly easy strategies to increase them.
Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner
AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.
Welcome to the GrowSurf Referral Program Glossary! Inside you'll find every important term in referral marketing with extra reading resources to check out after
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing