The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?
The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available
The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.
The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.
The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.
Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.
Emotional marketing at its finest is marketing that makes you feel. But how can we use emotions to better market to an audience?
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing