← Blog Home

Posts by Grant Robertson-Adams

43 articles

5 Commitment and Consistency Examples in Marketing

The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.

Posted by Grant Robertson-Adams | Jan 26, 2026

Customer Advocacy Marketing Strategy for Tech Companies

Customer advocacy is a must-have marketing strategy for tech companies looking to grow. Get people talking about your brand and shouting about your services:

Posted by Grant Robertson-Adams | Jan 14, 2026

SaaSquatch Alternatives: The Best Referral Program Software

Here's our choice of SaaSquatch alternatives for when you're looking for the best referral program software and it just isn't the right fit for you:

Posted by Grant Robertson-Adams | Oct 17, 2024

Top 5 Lead Generation Software Tools for Tech Companies

Lead generation software tools are a necessity for tech companies looking to grow their business. These are the top 5 lead generation software out there.

Posted by Grant Robertson-Adams | Oct 17, 2024

Top 5 Affiliate Software Tools in 2024 for Marketers

Affiliate software tools make all the difference to a sophisticated, efficient and profitable affiliate marketing program. We explore the top five in this article.

Posted by Grant Robertson-Adams | Oct 17, 2024

Top 5 Advocate Marketing Software Tools in 2021 for Marketers

Customer advocacy software tools are an excellent way to facilitate rapid, sustainable and scalable growth for your business. We compare the top choices:

Posted by Grant Robertson-Adams | Oct 17, 2024

Top 5 Customer Loyalty Software Tools for Tech Companies

Customer loyalty software tools are an excellent way to facilitate rapid, sustainable and scalable growth for your business. We compare the top choices.

Posted by Grant Robertson-Adams | Oct 12, 2024

Pirate Metrics Explained: What AARRR Means For Your Startup

AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.

Posted by Grant Robertson-Adams | Sep 28, 2024

The Reciprocity Principle In Action: Psychology in Marketing

The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.

Posted by Grant Robertson-Adams | Sep 19, 2024