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Posts by Amanda Laine

21 articles

White Label Software Explained: Benefits and Examples

White label software can be a powerful shortcut to scaling your business. In this post, we go over common types of white label software and their benefits.

Posted by Amanda Laine | Feb 12, 2026

11 Ways to Attract New Customers to Your SaaS Business

New signups are the lifeblood of every SaaS, which is why it's important to know how to attract new customers - from referral marketing to reducing churn.

Posted by Amanda Laine | Nov 20, 2024

What’s the difference between sales and marketing?

When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions

Posted by Amanda Laine | Sep 19, 2024

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | Sep 19, 2024

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | Sep 19, 2024

15 No Code Tools Every Marketer Should Leverage for Growth

No code tools make it possible for non-technical marketers to develop and deploy websites and apps without learning to code. Here's our favorite no code tools.

Posted by Amanda Laine | Aug 3, 2024

How to Create B2B Lead Magnets (with Examples)

Lead generation for B2B companies can be hard, but investing time into building powerful B2B lead magnets can make it a breeze. Here's how to make lead magnets.

Posted by Amanda Laine | Jul 26, 2024

Customer Churn Analysis: How to Predict and Reduce Churn

Customer churn analysis can bring life-changing results to your business and can be done in 3 easy steps. Learn how to calculate and reduce churn today.

Posted by Amanda Laine | Jun 25, 2024

How to Build Brand Equity and Increase Your Market Share

Brand equity is the difference between being well liked and being iconic. Building brand equity is a long, difficult process that starts with studying legends.

Posted by Amanda Laine | Apr 10, 2024