New signups are the lifeblood of every SaaS, which is why it's important to know how to attract new customers - from referral marketing to reducing churn.
Brand equity is the difference between being well liked and being iconic. Building brand equity is a long, difficult process that starts with studying legends.
SaaS referral programs are one of the most cost-efficient ways for startups to gain new signups and paying customers. Here's 5 reasons why and examples to study
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?
When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions
Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing