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Posts by Amanda Laine

21 articles

Why Every SaaS Needs a Referral Program (with Examples)

SaaS referral programs are one of the most cost-efficient ways for startups to gain new signups and paying customers. Here's 5 reasons why and examples to study

Posted by Amanda Laine | Apr 10, 2024

How Startups Can Build Brand Affinity on a $0 Budget

Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?

Posted by Amanda Laine | Apr 9, 2024

Why Your Company Needs Customer Lifecycle Software

Customer lifecycle software is a game changer. You can improve retention, increase LTV and bring in new referral business on autopilot. Here's why.

Posted by Amanda Laine | Nov 2, 2023

The Top 8 Reasons Why Referral Programs Fail

If you're worried about your referral campaigns performing poorly, learn the 8 reasons why referral programs fail (and how you can avoid these pitfalls)!

Posted by Amanda Laine | Jul 31, 2023

How to Deliver 5 Star SaaS Customer Service People Talk About

Providing world-class customer service will cement your SaaS in the hearts of all your customers, reducing churn and improving long-term revenue. Here's how it's done.

Posted by Amanda Laine | Jul 26, 2023

Customer Loyalty Marketing for SaaS: Retain and Conquer

The secret to every SaaS success is retention. Wondering how you can keep customers around long term? Here's our top loyalty marketing strategies you can copy.

Posted by Amanda Laine | Jan 18, 2023

How to Ask Customers for Reviews: Reputation Building 101

Understanding how to effectively and confidently ask customers for reviews will have long-lasting effects on your business. Learn how to ask for reviews from the best.

Posted by Amanda Laine | Apr 7, 2022

Insights from Inside the Infamous PayPal Referral Program

Learn how PayPal used referral marketing to get their crucial first 1 million users and how you can run a referral program just like theirs.

Posted by Amanda Laine | Nov 15, 2021

Referral Marketing Strategy: 10 Ways to Increase Referrals

There is no "best" referral marketing strategy: You need to personalize your approach to fit your audience! Here's 10 ways to improve your referral strategy.

Posted by Amanda Laine | Nov 12, 2021