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Amanda Laine

Tips

What Is Customer Advocacy? Definition, Strategy + More

Customer advocacy is a great way for companies that don't have a big marketing budget to grow, leveraging the trust they've already built with customers.

Posted by Amanda Laine | September 20, 2021
StartupsTipsSaaS

How to Deliver 5 Star SaaS Customer Service People Talk About

Providing world-class customer service will cement your SaaS in the hearts of all your customers, reducing churn and improving long-term revenue. Here's how it's done.

Posted by Amanda Laine | September 13, 2021
StartupsTipsSaaS

15 No Code Tools Every Marketer Should Leverage for Growth

No code tools make it possible for non-technical marketers to develop and deploy websites and apps without learning to code. Here's our favorite no code tools.

Posted by Amanda Laine | September 5, 2021
StartupsTipsSaaS

How to Ask Customers for Reviews: Reputation Building 101

Understanding how to effectively and confidently ask customers for reviews will have long-lasting effects on your business. Learn how to ask for reviews from the best.

Posted by Amanda Laine | December 23, 2021
Tips

How to Create B2B Lead Magnets (with Examples)

Lead generation for B2B companies can be hard, but investing time into building powerful B2B lead magnets can make it a breeze. Here's how to make lead magnets.

Posted by Amanda Laine | August 10, 2021
StartupsTipsSaaS

11 Ways to Attract New Customers to Your SaaS Business

New signups are the lifeblood of every SaaS, which is why it's important to know how to attract new customers - from referral marketing to reducing churn.

Posted by Amanda Laine | July 28, 2021
Tips

How to Build Brand Equity and Increase Your Market Share

Brand equity is the difference between being well liked and being iconic. Building brand equity is a long, difficult process that starts with studying legends.

Posted by Amanda Laine | July 28, 2021
StartupsSaaS

Why Every SaaS Needs a Referral Program (with Examples)

SaaS referral programs are one of the most cost-efficient ways for startups to gain new signups and paying customers. Here's 5 reasons why and examples to study

Posted by Amanda Laine | July 23, 2021
StartupsTips

How Startups Can Build Brand Affinity on a $0 Budget

Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?

Posted by Amanda Laine | July 12, 2021