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Amanda Laine

5 Target Market Examples to Help Find Your Target Audience
StartupsTipsSaaS

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | June 28, 2021
What’s the difference between sales and marketing?
Tips

What’s the difference between sales and marketing?

When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions

Posted by Amanda Laine | June 24, 2021
How Blue Apron’s Referral Program Costs Ate Them Alive
StartupsDeep Dive

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | June 21, 2021