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Take a tour of GrowSurf's capabilities

GrowSurf gives you everything you need to launch, automate, and manage a custom refer-a-friend program.

Detailed analytics and insights
Get complete visibility into how well your referral program is performing. View key metrics like referral conversion rates and how many times participants share their referral links on social channels.
Embeddable elements

Use Embeddable elements to seamlessly integrate your referral campaign onto your site by pasting our one-line-of-code plug-and-play elements that are 100% customizable.

embeddable elements
Customizable design

Customize the look and feel of GrowSurf to match your company branding.

Automated emails
We'll send emails out to participants at optimal times to provoke them to share their referral link, alert winners, and more.
Automate reward fulfillment

Automatically issue rewards to referrers. Use our Webhooks, Zapier, Integromat, or Tango Card integrations to automate reward fulfillment.

View Docs

Flexible rewards
Choose from Milestone, Leaderboard, Single-sided and Double-sided rewards. Examples are always provided of each reward type.
Fraud protection
Our anti-fraud system identifies suspicious participants and lets you disqualify them. You also get a suite of anti-fraud tools including blacklisting/whitelisting, bulk fraud deletion, and reCAPTCHA.
You decide what counts as a referral

Have full control over what counts as a referral by choosing between two types of triggers:

Signup Event — When someone enters their email on your site (typically a signup or a purchase).

Custom Event — When someone completes a specific action after signup (typically a purchase or plan upgrade).

Learn more

Kickstart growth using your existing audience
Import your customer list to assign everyone their own unique referral link. Then send New Participant Emails out automatically to have people share immediately.
Campaign dashboard
View your winners and stay on top of rewards from your campaign dashboard. You’ll always know when you need to approve or fulfill a reward.
View participants in detail
See how engaged a participant is with your referral campaign. View key metrics like how many times their unique referral link was viewed and how many referrals they’ve made, as well as a complete history of their activity.
Organized reward management

By default, all rewards will automatically be approved and marked as fulfilled, but you can choose to manually approve all rewards.

View details like who caused the referral to trigger and when the reward was created.

Installation is a breeze
We’ll guide you step-by-step on how to install GrowSurf onto your website.
Replicate popular referral programs
Create the exact referral program that you were inspired by. Choose from four different flexible reward types. Mix and match, or keep it simple.

View how GrowSurf works

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day.
Our Customers

B2C and B2B tech companies choose GrowSurf to maximize their results

With our top-rated referral software, GrowSurf customers enjoy results like these: 312% return on investment, 30% of new leads from referrals, 15% of ARR from referrals.


"I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse

"We wanted a cost-savvy solution that could be managed and changed easily without the help of IT/devs. GrowSurf provided us exactly what our business needed! They saved me and our development team valuable time by providing an easy-to-use solution of building an internal system, with minimal coding. With GrowSurf’s support, I was able to set up the entire program within a day."

Gabriella Di Fazio
Gabriella Di Fazio
Marketing Manager at SurveyMonkey

"I've gotten a lot of questions about how we set up our referral program, and I always recommend GrowSurf. Since we implemented GrowSurf, 25% of new monthly subscriber growth is coming from referrals."

Packy McCormick
Packy McCormick
Writer & Founder at Not Boring
How A Business Strategy Newsletter Grows Subscribers By 25% Every Month Using GrowSurf →

"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."

Michelangelo Guarise
Michelangelo Guarise
Founder, CEO at Volumio
Why A B2C Music Web App Chose GrowSurf To Launch Their Custom Referral Program To Achieve 9% Monthly Growth →

"Growsurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and Growsurf was by far the best value for money."

Max Friedman
Max Friedman
Co-Founder & CEO at Givebutter

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick IpAbouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Hyper-Growth B2B Startup Efficiently Scales Marketing with GrowSurf, Driving 15% ARR from Referrals →

"No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring

"GrowSurf is residual lead gen that we don't have to think about. We wanted something that we could put on autopilot. For every one person who signs up for Draftbit, we essentially get 1.33 new leads from that person."

Nick Selman
Nick Selman
Head of Growth at Draftbit
How A Consumer SaaS Platform Uses GrowSurf To Get 30% More Leads Every Month →

"We ditched a lot of GrowSurf's competitors because they were too expensive. GrowSurf was our saving grace. We wouldn't have a referral program if we had to pay $1,000 per month."

Diego Dal Cero
Diego Dal Cero
Founder, CEO at Criptalia
How A Fintech Crowdlending Platform Uses GrowSurf To Drive 40% Month-Over-Month Growth →

"The integration process was a breeze and GrowSurf customer support was super responsive and helpful. There was always somebody available to help us with any issues we encountered."

Paola Heneine
Paola Heneine
Marketing Manager at Charlie
How A B2C FinTech Company Supercharged Growth For Their Waitlist Using GrowSurf →

"I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
How GrowSurf Helps A B2C Financial Services Company Generate 300%+ Returns →

"Before GrowSurf, we custom coded our referral program. We worked with an agency that cost $10,000 to $20,000, so the costs were a lot more higher than what GrowSurf already cost us. The level of time dedicated to thinking about what we want as a referral program was made easy by GrowSurf.…Referrals make up 5% of our sales and generate more 5-star reviews on Trustpilot."

Jacomo Deschatelets
Jacomo Deschatelets
Co-Founder, CMO at Emma Life Insurance

"GrowSurf customer support is a 10 out of 10. Their replies are real answers -- it's not the traditional customer support experience. They go above and beyond."

Stéphane Le Mentec
Stéphane Le Mentec
Digital Marketing Manager at International TEFL Academy
How An Education Company Achieves 1055% ROI using GrowSurf →

"I've built referral programs for Grab and a few other startups. I am now using GrowSurf for AI Camp. I love your product. Keep it going!"

Dr. Michael Ke Zhang
Dr. Michael Ke Zhang
Co-founder at AI Camp

"I was looking for a referral program that would scale our newsletter and keep our subscribers engaged. GrowSurf was the solution for both of these things. Kevin and the entire GrowSurf team worked with me step by step to create a powerful and scalable referral program."

Scott Bauer
Scott Bauer
Director of E-Commerce at IMGN Media
View Case Studies →

Grow your business on autopilot 24/7 and deepen your bond with customers

Set up your referral marketing program with software that lowers your customer acquisition cost and saves you gobs of time.

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Trusted by top B2C and B2B tech companies

SurveyMonkey Bombora Microverse Willful Quartz IMGN Vinovest MainStreet Solana Jolt Criptalia