How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

← View All Comparisons

GrowSurfvsAmbassador

Considering referral software? Try GrowSurf, the Ambassador alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Ambassador

GrowSurf is designed for teams that want a high-performing referral engine they can set up in hours, not weeks. It’s self-serve, built for scale, and gives growth and marketing teams control without waiting on developers.
Ambassador has been around for years and offers an agency-style, service-heavy approach to referral marketing. For organizations that want more flexibility, faster launches, and transparent pricing, GrowSurf gives you everything you need right out of the box.

Quick Overview

GrowSurf

Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included
Custom: 150,000+ participants with enterprise features, including:
- Custom campaign & participant limits
- Custom team member limits
- Volume discounts
- Security questionnaire support
- Expert onboarding program
- Priority support
All plans include fraud prevention, API, and webhooks
Exclusive partner perks worth $234k+ included

Ambassador

Pricing not publicly listed (contact sales for quotes)
Built for referral, affiliate, and partner programs with heavy services component
Managed onboarding and account support available
Enterprise packages with custom contracts, SLAs, and dedicated support
Volume pricing negotiated case by case

Feature by Feature

Pricing Transparency: GrowSurf publishes all plan tiers and pricing on its website. Ambassador lists starting prices, but full quotes require a sales conversation.
Fraud Protection: GrowSurf automatically blocks burner emails, applies IP thresholds, blocks data-center IPs, and lets you tag fraud manually. Ambassador provides fraud and incentive controls as part of its enterprise tooling.
Automation & AI: Both platforms include automation and AI — but they focus on different problems. GrowSurf provides marketer-facing AI tools (reward recommendations, promotional-copy suggestions, and landing-page assessments) to help teams optimize campaigns quickly. Ambassador offers Hiro, an AI assistant tuned for customer relationships that generates prompts and subject lines, predicts next-best-actions and reward eligibility, and summarizes sentiment and routes follow-ups to Sales or Support.
Ease of Setup: GrowSurf is self-service – you can be live in hours. Ambassador offers extensive onboarding and managed services for larger programs.
Team Access & Roles: Granular team roles are built into GrowSurf plans from the start. Ambassador supports role-based security and advanced enterprise controls depending on the package.
Flexibility & Rewards: GrowSurf supports multi-step campaigns, dynamic rewards, automated payouts, and offline triggers out-of-the-box. Ambassador supports highly customized workflows and advocacy use-cases, often through higher tiers or managed services.

Why High-Growth Teams Choose GrowSurf Over Ambassador

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo

Growth Manager at Willful

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid

Head of Marketing at MainStreet

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex

Founder, CEO at Keyring

Our features

Explore what makes GrowSurf the

perfect referral program solution

Automatic unique links for all signed-in users

Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
One-liners to copy and paste anywhere

Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
Campaign analytics to reveal what works

Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
Cuts referral program setup time from days to hours

Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
Integrations with popular tools

Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.